Mirsa Ratina - Marketing Manager, The Lurline Group

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Work Background

NIHIExperience Revenue Manager

Sep. 2023Sumba, East Nusa Tenggara, Indonesia · Hybrid*Bridged communication and coordination between the operational team in Sumba and sales teams worldwide, serving as a crucial link for all marketing initiatives. *Proposing and designing innovative itineraries and enhancing amenities to elevate the overall guest experience. *Took charge of curating engaging and impactful content on a weekly basis, catering to the specific needs of both marketing and sales teams. *Individually liaising with guests to customize their itineraries throughout their stay, ensuring a bespoke and memorable experience. *Crafting compelling activity packages to align with market demands and enhance sales performance. *Responsible for maximising revenue opportunities across all non-room revenue areas of the business, including but not limited to land activities, sea activities, spa and wellness, boutique, and food and beverage. *Collaborate with various departments such as Sales, Marketing, Finance, and Operations to ensure seamless integration of revenue strategies and alignment with overall business goals. *Analyse market trends, competitor offerings, and historical data to establish competitive and profitable pricing strategies for all ancillary services. *Oversee inventory levels and availability for land and sea activities, boutique, and food and beverage, ensuring optimal resource allocation. *Develop and implement revenue optimisation strategies for land and sea activities, boutique, and food and beverage sales, focusing on increasing profitability while maintaining exceptional guest experiences.

The Lurline GroupMarketing Manager

Apr. 2020 - Sep. 2023(TAKUMI KAISEKI, SUSHIMI, LING-LING'S, CHOW CHOW, SHOOTERS, YUZU BALI) * Skillfully led and managed a dynamic team, cultivating a collaborative and motivated environment that consistently delivered outstanding results. * Acted as a leader, guiding the team through strategic planning, goal setting, and project execution, fostering innovation and ensuring the attainment of ambitious targets. * Spearheaded comprehensive marketing initiatives for 6 venues, orchestrating both online and offline strategies to maximize brand visibility and customer engagement. * Strategically planned and executed paid advertising campaigns, resulting in a significant increase in online reservations and revenue. * Orchestrated and executed successful events, including Hip Hop Party, Drag Queen Bingo, Live Acoustic, and Beer Pong, contributing to increased foot traffic and heightened customer engagement. * Established and managed a successful partnership program, resulting in collaborative promotions and extended brand reach. * Collaborated with influencers to drive brand awareness and engagement, resulting in enhanced social media following and influencer-generated content engagement. * Created, oversaw, and maintained all content creation efforts, ensuring a consistent and engaging brand presence across digital platforms, leading to improved social media engagement. * Proactively addressed and resolved customer complaints from various channels, including reviews, emails, DMs, and WhatsApp, transforming dissatisfied customers into loyal brand advocates and enhancing overall customer satisfaction ratings. * Strategically implemented cross-promotions and collaborative campaigns across all 6 brands under The Lurline Group umbrella, resulting in increased cross-venue sales and heightened brand synergy. * Analyzed market trends, customer preferences, and competitive landscape to refine marketing strategies and drive effective decision-making.

8 degreasedSocial Media Manager

Sep. 2018 - Feb. 2020Bali, Indonesia(SISTERFIELDS, BOSS MAN BURGER, BIKINI RESTAURANTS, SIBLING ESPRESSO BAR) * Spearheaded the meticulous planning and execution of photoshoots and videoshoots, orchestrating captivating visual content that aligned seamlessly with brand identity and resonated with the target audience. * Collaborated closely with cross-functional teams, fostering a cohesive environment where collective creativity thrived, resulting in the collaborative creation of compelling content that encompassed diverse perspectives and talents. * Played a pivotal role in copywriting and crafting persuasive messaging, ensuring a consistent brand voice that spoke directly to the audience's aspirations and needs, ultimately enhancing brand credibility and resonance. * Orchestrated the posting of carefully curated content across various platforms, strategically scheduling and optimizing posts to maximize reach, engagement, and overall impact. * Leveraged an attentive approach to community engagement, actively interacting with the audience, responding to comments, and addressing inquiries, thus nurturing a sense of community and enhancing customer satisfaction. * Proactively analyzed performance metrics and audience feedback, using these insights to continuously refine content strategies, adapt to evolving trends, and ensure a dynamic and captivating online presence.

The Bali BibleDigital Media Specialist

Jan. 2018 - Aug. 2018Bali, Indonesia* Managed and curated engaging content for digital platforms, focusing on Facebook and website management, which contributed to a notable increase in website traffic. * Developed and executed data-driven strategies, resulting in an increase in social media followers and a meaningful uptick in user engagement. * Played a pivotal role in copywriting and crafting compelling messaging, ensuring a consistent brand voice and resonating with the target audience. * Actively input data and content updates to the website, ensuring accurate and up-to-date information for visitors, which significantly improved user experience and engagement. * Proactively monitored and engaged with the online community, curating posts on Facebook to foster a vibrant and interactive online presence.

Kesato & CoCommercial Manager

Jan. 2017 - Dec. 2017Bali Province, Indonesia* Led strategic planning and project development, creating comprehensive branding strategies that resonated with target markets. * Collaborated with clients to understand their unique needs and goals, resulting in tailored marketing solutions that increased client retention by 15%. * Managed cross-functional teams to deliver projects on time and within budget, consistently exceeding client expectations.

Bali Indigo ZenCommercial Manager

Feb. 2016 - Jan. 2017Bali, Indonesia* Engaged with customers, providing valuable insights and ideation for effective advertising strategies, leading to increased sales for clients. * Led market research efforts, identifying target demographics and refining messaging to better align with customer preferences. * Developed innovative advertising concepts, contributing to a 20% growth in the client base.

Natural Light Candle CompanyPersonal Assistant to Director

Aug. 2014 - Jan. 2016Bali, Indonesia* Provided comprehensive executive support to the director, efficiently managing a wide range of general administrative tasks to optimize workflow and facilitate effective decision-making. * Conducted extensive market research across European and South American regions, collecting and analyzing critical data on market trends, consumer preferences, and competitive dynamics. These insights empowered the director to make well-informed strategic business decisions, contributing to enhanced market positioning and profitability. * Demonstrated exceptional organizational skills and attention to detail while orchestrating the successful launch of two prominent retail shops: one at the prestigious Westin Hotel Bali and another at the esteemed SOGO Mall Jakarta. Led cross-functional collaboration, liaised with vendors, and oversaw logistics, ensuring a seamless and impressive store opening experience that aligned with the brand's ethos and image. * Played a pivotal role in curating and refining brand representation during shop launches, ensuring that visual merchandising, displays, and customer interactions were consistent with the company's identity and standards. * Managed communications and correspondence on behalf of the director, maintaining open lines of communication with stakeholders, partners, and internal teams, resulting in efficient coordination and effective stakeholder relationships. * Leveraged strong interpersonal skills and a proactive approach to assist the director in various ad hoc projects, demonstrating adaptability and a commitment to contributing to the overall success of the organization.

SUDAMERYSPersonal Assistant to General Manager

May. 2013 - Jul. 2014Greater Buenos Aires* Offered diligent and comprehensive administrative assistance to the manager, ensuring smooth daily operations and effective communication. * Conducted extensive market research in Senegal, Mauritania, and Cote d'Ivoire, analyzing key trends, competitor landscapes, and consumer behaviors to provide valuable insights for informed market entry strategies. * Collaborated closely with cross-functional teams to gather and synthesize market data, enabling the development of targeted marketing approaches that resonated with local demographics and preferences. * Played a crucial role in coordinating travel arrangements, meetings, and presentations, facilitating seamless business interactions and bolstering the company's professional image. * Managed communications and correspondence on behalf of the manager, ensuring timely responses to inquiries and maintaining positive stakeholder relationships.