Miguel Hernandez - Digital Product Designer, MHD Design & Strategy

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Network Power<100 people

Roles

✔️50%

🐦50%

Design

Geos

🇺🇸50%

United States

🇿🇦50%

South Africa

Work Background

EmbrokerSenior Director of User Experience

May. 2020 - Aug. 2023San Francisco, CA · RemoteEstablished Embroker's UX design practice, implementing user-centered design principles and processes overcoming strict technical constraints, and laying a foundation for future growth. Led and managed a remote team of designers, handling recruitment, mentoring, and professional development, and creating an environment that encouraged growth and creativity. Managed design operations, coordinating people, processes, systems and tools to facilitate efficient collaboration within a globally distributed team. Led user research initiatives, conducting customer interviews, usability research, and workshops to understand user needs and pain points. Built strong, functional partnerships with cross-functional teams, including engineering, marketing, and insurance, integrating them into the product design process to establish shared goals and streamline the product development lifecycle.

VeemLead Product Designer

Oct. 2019 - Mar. 2020San Francisco, CA · On-siteDesigned site architecture and visual language for Veem's web application. Defined on-boarding, transactional, and data management flows. Developed and managed a system of reusable UI components based on the atomic design methodology. Veem is a global payments network trusted by small businesses around the world. Through their proprietary multi-rail technology, businesses can send or receive money in a click, and track their payments end-to-end.

IntuitSenior Product Designer

Aug. 2018 - Oct. 2019Mountain View, CA · On-siteCollaborated with the QuickBooks marketing team implementing the Bolt Design System on QB Payments, QB Payroll, and other accounting SaaS products for small businesses.

BrightloomLead Product Designer

Nov. 2017 - Apr. 2018San Francisco, CA · On-siteDesigned peripheral display applications, management tools, and automation software, including UI sounds, for order fulfillment systems at automated fast-casual restaurant chains. Conducted usability research and on-location field studies.

AtriumHQProduct Design Consultant

Jun. 2017 - Dec. 2017San Francisco Bay AreaDesigned desktop application, iOS app, data visualizations, and a comprehensive design system for the Atrium SaaS platform. Atrium is a performance instrumentation, data visualization and early warning system for sales reps, their managers, and leadership. It helps users to visualize, compare and evaluate complex data sets to improve the performance of sales teams.

IntuitSenior Product Designer

Nov. 2015 - May. 2017Mountain View, CAWorked on the design, development, and implementation of the QuickBooks Design System. Evaluated and developed design patterns and components for various Intuit products. Created, and managed tools, methodologies, and operations to efficiently transition a team of 125+ designers across the globe from the former Harmony Ecosystem component library to the QuickBooks Design System.

StubHubLead Product Designer

Nov. 2013 - Aug. 2015San Francisco, CALed and hired the UX design standards and design operations team. My team was responsible for ensuring digital governance by defining, developing, and implementing cross-functional design workflows as well as an efficient modular design system across multiple device types. Through this holistic system, we established new design methodologies, implemented more efficient collaboration tools, and documented clear design guidelines. The system was implemented using a custom responsive modular front-end framework based on the SMACSS development methodology and atomic design.

FlickrSenior UX Designer

Oct. 2012 - Sep. 2013San Francisco, CACollaborated with Flickr’s UX team on redesigning their new experience of sharing, organizing, and viewing photos on the web. Led the redesign of Flickr’s home page, creating and implementing an activity feed to bring the content and connections you care about to the forefront of the experience.

NetflixSenior UX Designer

Jul. 2009 - Nov. 2011Los Gatos, CAWorked with Netflix's design team during the company's growth transition from a DVD rental-by-mail service to one of the first streaming-focused services. Designed video streaming applications for consumer electronics, iOS, and game consoles. My main project was designing the streaming experience for the PlayStation 3 and more than 200 Netflix-ready devices. Check out the links below for a complete description of the project and links to more detailed articles about the design and development process.

Deep Dive DesignLead Designer

Feb. 2009 - Feb. 2024Integrate interaction design, visual design, and customer research to create seamless design solutions for mobile devices, desktop computers, and consumer electronics.

Yahoo! Inc.Senior UX Designer

Oct. 2007 - Feb. 2009Sunnyvale, CACollaborated on screen layouts, user interface elements, email campaigns, promo units, and syndicated ads for Y! Travel, Y! Shopping, and Y! Personals. Designed visual language and site architecture for Yahoo! Groups.

IconNicholson / LBi New YorkSenior Designer

Oct. 2006 - Sep. 2007New York, NYDeveloped user-centered designs for web applications, websites, and interactive social retailing kiosks for clients in retail, pharmaceutical, finance, and consumer electronics fields. Client brands included Bristol-Myers Squibb, MasterCard, Bank of America, Fujifilm, and Bloomingdale's, among others.

Magnani Caruso DuttonGraphic Designer

Sep. 2005 - Feb. 2006New York, NYDesigned interactive products for clients in the enterprise and financial sectors such as Bank of America, Capital One and SAP.

TGP Associates / Phase1 MarketingUI Design Consultant

Aug. 2005 - Sep. 2006New York, NYDeveloped user interfaces for database management dashboards, web applications, Windows applications, and interactive DVD's. Designed skinnable interface frameworks for multiple brands. Clients included Time Warner, Forbes, Sieve Paget & Riesel, and Partida Tequila.

Publicis GroupeArt Director

Apr. 2005 - May. 2006New York, NYDesigned interactive marketing campaigns for high profile brands such as BMW, Pillsbury, and Garnier.

Nobox Marketing GroupArt Director

Jan. 2004 - Dec. 2005San Juan, PRConceptualized and developed interactive media marketing campaigns for clients in the automotive and retail sector. Designed web sites, e-mails, banners and newsletters. Produced video and photo shoots for online campaigns and websites.

Escuela de Artes Plásticas de Puerto RicoWeb Design Instructor

Jan. 2004 - Jan. 2005Old San Juan, PRTaught introductory web design courses to college students and school faculty.

America OnlineOnline Community Manager

Jan. 2003 - Dec. 2004San Juan, PREstablished procedures to stimulate healthy online community growth. Researched user behavior to determine content efficiency. Trained and managed a team of community researchers.

Euro RSCGArt Director

Jan. 2003 - Dec. 2004San Juan, PRDesigned billboards, posters, newspaper ads, magazine ads, brochures, stationeries and internal documents. Conceptualized and prepared storyboards. Supervised production of television ads and photo shoots.

Various CompaniesFreelance Art Director

Jan. 1999 - Dec. 2005Puerto RicoDesigned and developed corporate image programs, posters, logos, stationeries, album covers, websites, internet banner campaigns, user interfaces, sound, music, photography, and video for various industries.