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Network Power<100 people
Startup Founder
United Arab Emirates
United Kingdom
Work Background
Consultant & Copywriter
Miss Cire Cosmetics CorporationConsultant & Copywriter
Jul. 2022Miami, Florida, United States
Beauty Copywriter
SexyHairBeauty Copywriter
Aug. 2021RemoteConceptualize and develop all copy across all channels and for all subsidiaries: web, paid ads, socials, products, education and in-store assets.
Freelance Copywriter
DermalogicaFreelance Copywriter
Mar. 2021 - Aug. 2022RemoteCoss-department copywriter developing and editing copy for consumer and professional-facing assets across all channels. Ideate campaign copy from start to finish as well as direct teams on copy direction for educational, digital, and print marketing and web assets.
Marketing Copywriter and Blogger
Starpil WaxMarketing Copywriter and Blogger
Apr. 2020 - Sep. 2021United StatesFrom drip email sequences and implementing thematic SEO keywords to video scripts and rewriting their entire websites, there's not much I don't do for Starpil. I write in-house training and worked on the marketing campaign that sold out a recent product launch. I conceptualize and implement educational, sales, and paid ad copy that converts as well as being the editor of their popular blog The Waxopolitan.
Educational Copywriter
Anastasia Beverly HillsEducational Copywriter
May. 2018 - Jun. 2019Greater Los Angeles AreaCreated and implemented strategic educational materials for field teams with retail partners in the US and internationally. Planned and conducted retailer education with elevated learning experiences as requested. Created pointed content for sales team members at Sephora, Sephora in JC Penny's, Ulta, Macy's, and Nordstrom stores. From PowerPoint presentations to video scripts, I helped create the words behind the wisdom of our brand. From brand and beauty education to sales and personal growth, my role and goals were to contribute to my brand by helping build better artists, better team members, and better people.
Brand Embassador
ROI Return on ImaginationBrand Embassador
Nov. 2017 - Jan. 2019Greater Los Angeles AreaProvide brand and product education to retailers like Nigel's and The Detow Market for such clean beauty brands as Lon Vitalite, Clove + Hollow, L Bella Donna, 107, and Pure Inventions. Group Trainings, Webinars, and product demos.
Beauty Course Developer
ExpertRating Inc.Beauty Course Developer
Sep. 2013 - Jul. 2018RemoteCreated coursework within the beauty space surrounding everything from basic makeup artistry to how to build your business. Produced over 100 thousand words in written content and over 100 video tutorials. I hired the crew, talent and wrote and starred. Directed editing and music.
Freelance Content Producer - Copy, Video and Photo Shoots
Freelance ProductionFreelance Content Producer - Copy, Video and Photo Shoots
Dec. 2010Remote and Los AngelesI produce content for various companies in the online, beauty education and catalogue and eCommerce fields. I have hired crew, rented locations and booked talent and provided merchandizing for over 160 apparel, accessory and eCommerce brands. I design all beauty and fashion looks for videos, blogs and web content. I work with and create style guides for the specific needs and requests of hundreds of beauty and fashion brands. Work side-by-side with influencers to create branded content. Adhere to tight deadlines and editorial schedules for hundreds of tutorials, videos, interviews, copy and celebrity beauty news. Past clients include: Photo Shoot, Video and Copy Production E! Entertainment COVERGIRL Pantene Olay Crest 3D White TONI&GUY NuMe Professional Styling Products Belletto Studio Airbrush Cosmetics Trendimi eHow.com ExpertRating.com eCommerce Photo Shoot Production: A La Tzarina Bonage USA Bold N Beautiful Green Pea Grifflin Paris HerShe Heart 'n Hips Honey Punch Illa Illa Lara Fashion Luxe Le Shop Mono B Maronie Oh My Julian Passarella See You Monday Sun 'n Moon Tea 'n Cup Trendology Urbanista Urban X Wanna B Wasabi Mint
Freelance Beauty Copywriter
Self-EmployedFreelance Beauty Copywriter
Nov. 2010Los Angeles Metropolitan AreaMy road led me to be the Head Copywriter for a beauty marketing agency that represented numerous beauty brands and blog platforms including NuMe Professional Styling Products and L’Ange Professional Styling Products. After two years, I went on to become a Beauty Editor for E! Online, writing branded content with COVERGIRL, Pantene, Olay and more. I then moved on to JAFRA International creating worldwide marketing materials. Last June, I left a long-term role as an Educational Copywriter for Anastasia Beverly Hills to work remotely writing and consulting for companies like Glam Seamless, Varuna, me.life Beauty, and many more. Hire me for: • Direct Mail and Online Campaigns • Full Websites and Product Development • Blogs and Education Here is the most recent marketing copy I’ve written for a skincare website: https://fullerskin.com/ https://varunahome.com/ http://ryzeproducts.com/ https://www.glamseamless.com/ I started in cosmetic sales in 2003 with Sally's Beauty Supply while going to esthetician school. From there I worked and managed top eyebrow and makeup salons in Los Angeles, have worked in a medical spa and have also held freelance and full-time positions at Sephora, Bobbi Brown and Shiseido. Eventually, I spent two years with Naimie's Professional Beauty Supply while building my freelance writing clientele. Naimie's is a multi-brand retailer but tailored to beauty professionals within the industry.
Licensed Esthetician, Makeup Artist, Hair
Meganomics101.comLicensed Esthetician, Makeup Artist, Hair
Jan. 2004Los AngelesSpent the last 15 years providing extensive makeup, hair, and services to film, photoshoots and live events. Lead numerous vanities departments in Los Angeles and abroad. Work with a broad client base to translate their visions through multi-media makeup and hair. Produce projects by hiring crew, craft services, talent, and booking locations. Have managed two high-end makeup and eyebrow salons and have been a beauty educator for groups of up to 30 people. Have built a strong network of photographers, models and beauty professionals. Worked extensively with many high-end beauty brands in a multitude of capacities.


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