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Work Background
Design ConsultantFractional Leadership/ IC
Mar. 2022Through effective time allocation across clients, my leadership and IC contributions integrate expertise in Experience Strategy, Design, and Research to align client objectives with customer needs. • Willowtree: Reduced the average prototype iteration time from 6 weeks to 4 weeks by streamlining the design process and feedback loop.
• Cantina: Achieve an 85% usability success rate during prototype testing for an upcoming feature launch.
• Pison: Demonstrated a 25% increase in overall user engagement, leading to a 15% uplift in revenue from UX improvements.
IBMSenior Design Lead : IBM Consulting, Strategic Partners
Aug. 2021 - Jan. 2022Boston, Massachusetts, United StatesPlayed a critical role in IBM’s Consultancy division, focusing on educating the market about the capabilities of strategic partners. Led the integration of design thinking into client engagements to drive business outcomes through innovation and partnership-driven solutions. • Achieved a minimum ROI of 20% on new strategic investments within IBM’s strategic partnerships
• Reduce average client response time from 24 hours to 12 hours by implementing a dedicated client support team.
MonsterDirector, UX Design
Apr. 2019 - Jul. 2020Weston, MassachusettsHired to revamp Monster’s digital presence, specifically targeting job seekers. Led a comprehensive transformation of the company’s UX, introducing modern, user-friendly interfaces that significantly improved user engagement. • Increased employee engagement score by 10% and reduced turnover from 18% to 12% throughout the year.
• Reduced design revision rate by 20% over the first 6 months by improving upfront research and clarifying client requirements early in the process.
• Increase user research coverage from 60% to 85% across legacy user personas and archetypes.
State StreetVP, Experience Design Director
Apr. 2018 - Apr. 2019Greater Boston AreaRecruited to overhaul State Street's UX department. Built a high-performing team of 10 designers and researchers within five months. Introduced new methodologies such as user personas, journey mapping, and prototyping to help solve business challenges and improve user engagement. • Increase user satisfaction score from 75% to 85% in 6 months based on post-interaction surveys.
• Achieved a 90% alignment rate between UX, product, and engineering goals by conducting bi-weekly cross-departmental strategy sessions.
Digitas North AmericaVP, Experience Creative Director
May. 2015 - Jul. 2017Greater Boston AreaLed the user experience strategy for Digitas’ largest account, Bank of America, integrating brand strategy, UX, and design to deliver best-in-class digital experiences. Managed a cross-disciplinary team of 10+ designers, brand strategists, and technologists. • Increased agency revenue by 20% over two years by advocating for UX-driven strategies that enhanced client outcomes.
• Hosted at least 2 UX workshops or design sprints per quarter with key stakeholders to collaboratively define product goals and priorities.
MullenLowe U.S.Associate Creative Director: Experience
May. 2012 - May. 2015BostonDeveloped award-winning campaigns and digital experiences for major brands including National Geographic, JetBlue, and MassMutual. Combined storytelling with UX design to create interactive experiences that captured audiences across digital and social platforms. • Increased stakeholder involvement in UX design reviews to 90%, ensuring feedback was integrated into the design process early and iteratively.
• Increased UX initiative adoption rate to 85% by demonstrating clear business value through data-driven insights and user-centered design solutions.
Publicis SapientExperience Designer
Nov. 2011 - Aug. 2012BostonWorked on-site with Fidelity Investments to enhance their digital user experience, with a focus on improving the accessibility and usability of their financial planning resources. • Increase team NPS from 50 to 70 within 9 months by improving client engagement, response times, and the overall design process.
IsobarInteraction Designer
Nov. 2010 - Nov. 2011Greater Boston AreaCollaborated with TIAA-CREF to improve their web experience through extensive user testing. Provided design solutions based on data-driven insights to enhance the overall user journey. • Achieved an 85% or higher satisfaction rate in stakeholder feedback surveys for interaction design prototypes.
XperienceGraphic Designer
Jul. 2010 - Nov. 2010Greater Boston AreaProduced and designed multimedia graphics systems, artwork and marketing materials for the NFL, FORD ,and NASCAR, to be displayed on large, traditional billboards, constructed at events and along state infrastructure
Shepherd & Maudsleigh StudioArtist & Studio Manager
Jan. 2009 - May. 2010Greater Boston AreaDay to day operations warrior overseeing safety procedures of artists and contractors. Worked directly with Liz Shepherd in producing artwork in mediums of sculpture, screen printing, litho and intaglio print making. Body of works were displayed at the Boston Sculptors Gallery in 2010.
Vervaine Design StudioProduction Designer
Oct. 2007 - May. 2008Greater Boston AreaProduced comps and mock ups for designers and art directors. Assisted on designing materials for web and print pieces.
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