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Network Power<100 people
Roles
🔥100%
Startup Founder
✔️50%
IT
50%
Business Owner
Geos
🇷🇴50%
Romania
🇷🇺50%
Russia
Work Background
Chief Design Officer
InnablinkChief Design Officer
Sep. 2020DubaiTech-based company providing full logistics and fulfilment integration solutions to help businesses deliver to their customers. • Creation of the visual identity design of the company and identity systems, including the brand’s products and services. • Design the strategy for the brand and products. • Creation and development of the brand’s marketing and communication strategies. • Creation and development of all social media and communication pieces, managing the account’s online and offline presence. • Design and development of the company’s app and Dashboard for business owners, drivers, and customers. • Creation, design and development of all pitches for investment rounds. • Research and Development for the brand, growth expansion and relocation. • Creation, development, and implementation of the company’s business plan and business strategy for international markets and international investors.
Brand Strategist
BrandBlahBlahBrand Strategist
Jan. 2017United Arab Emirates · HybridBrand Strategy and Visual Identity Design consulting services specialised in SMB, startups, and entrepreneurs. • Brand Strategy for SMB, entrepreneurs and startups, aligning the brand values and USP with strategy, communications, and marketing frameworks. • Brand Design for SMB to support their goals and growth, adding value to the brands. • Communication strategies creation and development, supervision, and evaluation. • Marketing strategies for brands to support the brand strategies and marketing goals. • Relations Management and presentations with clients and suppliers. • Creation and development of brands, advertising campaigns and social media strategies and campaigns. • Creation, design and prototype development of apps for brands to respond to their market needs. Alignment and supervision with app developers to ensure all aspects and objectives are met. • Creation of systems to ensure organised levels of workflow for different parties in brands. • Creation of pitch decks and presentations for investors, aligned with the SMB’, startups’ and entrepreneurs’ needs for funding. • Creation and development of applied communication and marketing strategies for digital platforms and social media. • Creation and design of apps for some of the brands, requiring a digital entity as the core of their business. During this process, there was constant communication and reiterations with the tech teams and engineers to ensure an ideal UX and UI would be achieved.
Senior Creative Producer
Filmmaster MEASenior Creative Producer
Apr. 2015 - Oct. 2016DubaiProduction, Content and Events agency with Government, Public and Private clients in UAE, MENA Region and Italy. • Tactical development and execution of content creation and production for Government and Private clients. • Development of budgets, working systems, formats and templates and their systematic implementation in the Content and Post Production Departments. • Supervision of pre-production, shooting and post-production stages. • Control of production workflow through team leaders. • Constant communication with Government and Private Industry clients through pitches, presentations, production, follow-ups and deliveries. • Production of content for events and multimedia platforms for the Ministry of Current Affairs, Cleveland Clinic Abu Dhabi, Toyota Motor UAE, Masdar Institute, Innovation Week, RTA, SKEA, and HBMPSG Awards.
Independent entrepreneur, artist, voiceover artist, and designer
By MariantoniaIndependent entrepreneur, artist, voiceover artist, and designer
Jan. 2014 - Sep. 2020Abu Dhabi, United Arab EmiratesIndependent creative consulting, freelance artwork, illustration and design collaborations with brands and services. • Creation and development of a consistent and unique illustration style and artwork in black and white with occasional dashes of colour. • Participation in two art exhibitions in the UK and Colombia. • Development and design of tailored lines of products inspired by the artwork. • Relations Management and presentations with clients and suppliers. • Voiceover artist for commercial and entertainment pieces in English, Spanish, and Italian.
Film Executive Producer
Novo FilmsFilm Executive Producer
Jan. 2010 - Dec. 2013Bogotá D.C. Area, Colombia - Buenos Aires, ArgentinaInternational Film Production company in Argentina and Colombia, working with the region’s top clients and advertising agencies. • Handling pitching processes with agencies and clients, delivering budgets, creative concepts and production workflow. • Development of budgets, working systems, formats and templates and their systematic implementation in both countries with agencies like Ogilvy, BBDO, DDB, Leo Burnett, Saatchi, Y&R, and Lowe. • Production of documentaries, multimedia ads, shorts and videos for Coca-Cola Company, Pepsi Worldwide, Mercedes Benz, P&G, and other regional and international products and services. • Development of solid relations with clients and customers through constant feedback, follow-up, great attention to detail in every production stage, and regular communications. • Supervision of pre-production, shooting and post-production stages while controlling production workflow through team leaders.
Second Director
RCN ComercialesSecond Director
Jan. 2006 - Dec. 2010Bogotá D.C. Area, ColombiaFilm Production Company with international production services in advertising, film, shorts, and documentaries. • Creation and development of director’s approaches for audiovisuals in pitching processes, followed by their implementation on screen. • Assistance to film directors in pitching, pre-production, shooting and post-production of videos and TVC spots. • Coordination of team members and heads of production teams in all production stages while supervising and following up until final delivery to the client. • Building relations with clients and agencies, ensuring good communication, feedback, and follow-up on projects.
Creative Copywriter
Quorum Publicidad (Agencia Q)Creative Copywriter
Jan. 2003 - Dec. 2006Medellín, ColombiaAdvertising agency specialising in Branding, Packaging and Social Media, with a trajectory in Marketing and Advertising. • Conceptualisation and development of multimedia advertising and marketing campaigns. • Creation of Brand Strategies and Media Planning for brands. • Creation and development of visual identity design with their implementation for brands and services. • Constant communication with clients, from pitching processes to execution and deliveries. • Design and development of internal communications and marketing campaigns for the agency and its clients. • Maintaining reliable team leadership and collaboration with other team members and leaders in marketing executions while strengthening and developing highly technical software skills.

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Expertise in Brand Strategy & Identity Design
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