VectorlyChief Marketing Officer
Jul. 2021 - Jan. 2022Moscow, Russia✅ Key result: Developed new lead generation funnels (surveys, webinars), acquiring over 600 B2B leads. – Developed and executed go-to-market strategy for B2B SaaS product on international markets, including the USA, UK, Canada, Europe, Brazil, and Australia.
– Created and launched user acquisition funnels from scratch, utilizing Meta, LinkedIn, Twitter, Quora, and Google Ads. Built multiple user acquisition flows, including landing pages, typeforms, and lead forms, decreasing cost per SQL by 3x.
– Developed lead nurturing strategies and set up email marketing campaigns, including onboarding series, event-based campaigns, and product updates. [Tools: Intercom, MailerLite, ClickSend]
– Set up marketing analytics and automation systems, integrating GA4, GTM, and Google Sheets for tracking, and tools like Zapier, Intercom, Webflow, Lead Ads, Calendly, Zoom, and Pipedrive for automation.