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Work Background
IntellectoKidsHead of User Acquisition
Sep. 2022 - Nov. 2024Limassol, Cyprus✅ Key result: Scaled monthly marketing budgets from $120,000 to over $600,000 while maintaining a desirable ROMI. Increased user acquisition on Meta web by 15x. – Developed and executed a paid user acquisition strategy for a subscription-based mobile product using channels like Facebook, Instagram, TikTok, and ASA across web, web-to-app, and app funnels.
– Expanded user acquisition into new markets (LATAM, SEA, Middle East, Europe, UK, Canada), increasing their share from 0 to 40% of total revenue. – Launched and optimized new user acquisition channels, including Meta web-to-app, TikTok SKAN, Google Ads UAC, and Apple Search Ads (ASA).
– Led a team of 4 (2 creative production managers and 2 graphic designers) to create a highly efficient, data-driven creative production and testing process. Implemented AI tools to boost creative production.
– Created reporting systems using SQL and Tableau to track the performance of user acquisition campaigns across multiple channels and markets.
– Built automated dashboards in Tableau for creative reporting, reducing manual data collection by 4 hours per week.
GoIT - простой путь в ITHead of Performance Marketing
Feb. 2022 - Apr. 2022Kiev, Ukraine✅ Key result: launched lead generation at Kazakhstan using Meta and Google, acquired more than 2,500 leads in 2 weeks. – Provided analysis of previously launched campaigns and ads to determine most efficient targeting and optimization settings and visuals. Created campaign optimization playbook for team members to reduce CAC by 15%.
– Mentored team members to optimize campaigns on international markets (Poland, Mexico, USA). – Managed internal team and external agencies and contractors for Meta and Google ads with monthly budgets above $300,000.
VectorlyChief Marketing Officer
Jul. 2021 - Jan. 2022Moscow, Russia✅ Key result: Developed new lead generation funnels (surveys, webinars), acquiring over 600 B2B leads. – Developed and executed go-to-market strategy for B2B SaaS product on international markets, including the USA, UK, Canada, Europe, Brazil, and Australia.
– Created and launched user acquisition funnels from scratch, utilizing Meta, LinkedIn, Twitter, Quora, and Google Ads. Built multiple user acquisition flows, including landing pages, typeforms, and lead forms, decreasing cost per SQL by 3x.
– Developed lead nurturing strategies and set up email marketing campaigns, including onboarding series, event-based campaigns, and product updates. [Tools: Intercom, MailerLite, ClickSend]
– Set up marketing analytics and automation systems, integrating GA4, GTM, and Google Sheets for tracking, and tools like Zapier, Intercom, Webflow, Lead Ads, Calendly, Zoom, and Pipedrive for automation.
ФоксфордHead of Performance Marketing
Oct. 2018 - May. 2021Moscow, Russia✅ Key result: Acquired over 500,000 new users and generated 400,000,000 rubles in revenue. – Recruited, trained, and managed a high-performing team of performance marketers, scaling the department from 0 to 6 members. Mentored junior team members into senior roles within 2 years.
– Developed and implemented user acquisition and growth strategies across SEM (Yandex Direct, Google Ads), paid social (Facebook, Instagram, VK, MyTarget), display, and affiliate channels.
– Successfully launched user acquisition for new products in collaboration with product teams, including primary and pre-school education and MSU entry exam preparation.
– Launched and scaled new user acquisition funnels such as landing pages, webinars, lead forms, chatbots, and managed CRO and AB testing for optimization.
– Developed an end-to-end marketing analytics system (SQL, Metabase, ClickHouse) and a custom attribution model, scaling revenue from lead generation funnels by up to 20x.
ФактураMarketing Manager
Jul. 2017 - Oct. 2018Perm, Russia- Creation and execution of paid media acquisition strategy.
- Media planning, budgeting, distribution of marketing budget across channels and 20 regional departments.
- Creation and optimization of landing pages and lead generation funnels.
- Creation of media materials and text content for paid ads.
- Hands-on management across paid search and paid social.
- Marketing automation (Tilda, Bitrix, Google Sheets, Zapier)
- Marketing analytics setup (GTM, GA, Yandex.Metrika, Google Sheets Dashboards).
FreelancePaid Social Marketing Manager
May. 2016 - Jun. 2017
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