Siska Indah Pratiwi -

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Work Background

TokopediaCommunication & Engagement Senior Lead

Apr. 2023 - Aug. 2024Jakarta, Indonesia

TokopediaCommunication and Engagement Lead

Sep. 2020 - Apr. 2023Jakarta, IndonesiaCommunication & Engagement Team consist of three sub teams : Service Culture (Employee Engagement) Education and Engagement (Comms & Social Media) Production (Visual & Video) Service Culture : 1. Create strategy to embed the Tokopedia DNA and FIRST culture to all Nakama, especially Nakama of Tokopedia Care 2. Monitoring engagement activities that has been executed by team 3. Collaborate with other teams/departments to execute culture development project 4. Analyzing related data to improve the strategy 5. Award winning/competition preparation Education & Engagement 1. Responsible to maintain and improve engagement of Tokopedia Care social media (Instagram & Twitter) 2. Review all creative contents for external communication; social media engagement, branding, education, and others 3. Collaborate with other teams/departments to execute Online Campaign (socmed ads, quizzes, education, others) 4. Maintain and improve communication guideline for Customer-First Squad 5. Make sure all external communication (including crisis comms) in line with our standard 6. Create strategy to increase brand awareness and positive brand perception of Tokopedia Care 7. Maintain positive sentiment of Tokopedia Care on socia media Production 1. Monitor all production results for internal and external purpose (visual, video, and motion) 2. Responsible to maintain collaboration between requesters and designers 3. Create production improvements (faster production period, better visual result, others) 4. Make sure all visual, video, and motion result cover all messages that we want to deliver 5. Collaborate with other teams/departments for specific project

TokopediaCommunication and Service Culture Lead

Feb. 2020 - Sep. 2020Jakarta, IndonesiaHandling Two Teams : Service Culture & Communication and Education Culture Development 1. Create strategy to implement the culture to all Tokopedia Care employees in four sites across cities 2. Observe and evaluate the culture implementation Employee Engagement 1. Planning and monitoring engagement activities for all sites 2. Collaborate across departments to execute event/activities 3. Data analysis to make it better the activities Tokopedia Care Branding 1. Create creative content to Tokopedia Care 2. Increase brand awareness and positive brand perception of Tokopedia Care Communication & Education 1. Maintain and Improving Customer-FIRST squad communication guideline 2. Provide communications plan for crisis situation and product launch (related to Tokopedia Care’s product) 3. Review external communication of Tokopedia Care 4. Create education content based on data

TokopediaSr. Communication & Service Culture

Feb. 2019 - Feb. 2020Greater Jakarta Area, Indonesia(acting lead for Service Culture Team) Culture Development 1. Create Tokopedia Care Service Vision and finalize its Core Values 2. Create strategy to implement the culture to all Tokopedia Care employees in four sites across cities 3. Observe and evaluate the culture implementation Employee Engagement 1. Planning, executing, and monitoring engagement activities for all sites 2. Collaborate across departments to execute event/activities 3. Data analysis to make it better the activities Employee Branding 1. Create creative content to promote our Customer-FIRST squad (CS officers) 2. Handle the company visit/benchmarking event

TokopediaSr. Customer Communication and Education

Sep. 2018 - Jan. 2019Greater Jakarta Area, IndonesiaResponsibilities : 1. Create quarterly campaign to educate customers 2. Design all the customer communication plan to support the product owners, operation teams, and other teams that needed 3. Create the Communication Guideline for all operation channels 4. Innovate and improve all communication channels to reach, communicate, educate, and advocate the users 5. Create template information for customer email, application, chat, and other channels 6. Monitor Tokopedia Care social media

LSPR Communication and Business InstituteParttime Lecturer

Sep. 2017 - Sep. 2018Greater Jakarta Area, IndonesiaTeaching Digital Public Relations and Public Relations Program Subjects.

Bahaso.comGrowth Manager

Aug. 2016 - Sep. 2018Greater Jakarta Area, Indonesia1. Growth Hacking -Analyzing marketing data, including Google analytics and other internal data -Formulating creative strategies based on data collected and do the A B testing 2. Marketing Communication -Planning and executing Marketing Communication plan, including the Budget -Planning and executing digital Ads -Wording for Bahaso's Landing Page and all promotional materials 3. Public Relations -Media relations, including media monitoring, arranging media tour, writing press release, interview with the media -Handling issues that may lead to a crisis -Responding customers feedback 4. Partnership. -Create, implement and manage partnership, affiliate and cross-referral programs -Participate in networking activities in order to identify potential partners -Identify and look for sites and organizations likely to create a partnership -Monitor the development of the partnership and analyze the result Bahaso offers an online language-learning platform with interactive and fun learning method. The breakthrough in the learning method helps learners to master foreign languages faster that can be accessed at anytime and anywhere. The company established since 2015 and based in Jakarta, Indonesia

NW assocciatesFreelance Assistant Project Lead

Nov. 2015 - May. 2017Greater Jakarta Area, IndonesiaConducted Public Relations Workshop and In House Communication Training for some companies such as PT Charoen Popkhand, PLN, etc.

PT. Dhanajaya Bogaindo (Din Tai Fung Indonesia)Marketing Communications

Sep. 2015 - Nov. 2015Greater Jakarta Area, Indonesia 1. Promotional Activities, including marketing plans, wording for promotional materials for Din Tai Fung and Blacklisted Coffee Roasters. 2. Customer Relations, responding customer’s feedback 3. Conduct Formative Research, including situation analysis and customer insight 4. Planning and implementing corporate events 5. Planning and implementing social media quizzes 6. Media relations, including media monitoring, writing press release and fact sheet, arranging media tour, etc. PT. Dhanajaya Bogaindo is the head of Din Tai Fung Indonesian branch. This company also had another restaurant named Blacklisted Coffee Roasters.

GolinPublic Relations Intern

Sep. 2014 - Dec. 2014Greater Jakarta Area, Indonesia1.Media monitoring for Golin clients 2.Maintain and update client administration (report, send invitation and follow up media) 3.Conduct desktop research for certain issue 4.Maintain and update media database (master file and client specific) and Regular update on media list after media event My previous Clients : PT. Mazda Motor Indonesia and PT. XL Axiata Tbk Golin is a communications firm owned by the Interpublic Group (IPG). Golin have deep roots in the region, an obsession with making brands relevant and a mission to create change through brave work.