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Work Background
Duck Comunicação IntegradaGerente de projetos e atendimento sênior de contas públicas e privadas
Aug. 2023 - Dec. 2024Maceió, Alagoas, BrasilResponsible for coordinating projects cross-functionally, managing organizational changes and stakeholder alignment. As such, I monitor and communicate progress, risks, and mitigations, while identifying improvements and processes on an ongoing basis through measurement of performance and success metrics from initial proposal through design, implementation and delivery.
Governo do Estado de AlagoasSpecial Reporter for the COVID-19 Crisis Committee
Apr. 2020 - Jul. 2020Maceió, Alagoas, BrazilAgile communication while navigating an ambiguous environment and a tantalizing overflow of confusing information from official sources, starting in April 2020 when the pandemic hit locally. My role forced me to excel cross-functionally, communicating directly with politicians, medical advisors and the press, thus nimbly moving between strategic thinking and excellent project management.
Salta CCAccount Executive and Consultant
Jan. 2020 - Mar. 2024Maceió, Alagoas, BrazilResponsible for strategy consultations to drive subscription and/or engagement growth in social media accounts for clients ranging from medical doctors to politicians, marketing agencies, digital influencers, and small web publishing companies. Services include overall account management, content restructuring and curation, and long-term planning for a cohesive user experience, building a topical narrative for overall pages and accounts.
nonePolitical Communications Manager
Jun. 2018 - Oct. 2022Maceió, Alagoas, BrazilAracaju, SE & Maceió, AL, BR (2018, 2020)
Municipal, State, and Federal Elections Managed election campaigns, focused on mayoral, senatorial and gubernatorial candidates; Produced and directed programs for social media, television, and radio; developed campaign strategies and analyzed metric performance after each public appearance.
Governo do Estado de AlagoasSenior Press Officer | Department For Transporte and Urban Development
Jan. 2015 - Mar. 2024Maceió, Alagoas, BrazilResponsible for developing a proactive and long-lasting media strategy, while managing ten journalists, including photographers, reporters, and interns. Daily tasks include regular press briefings with the State Secretary; anticipating breaking news and adequately responding to such situations, often quickly and under pressure; and identifying official activities which can be turned into compelling stories that can set-off a positive news cycle and illustrate government progress, shaping the news agenda across print, broadcast and digital/social channels.
Governo do Estado de AlagoasPress Officer | Department of Assistance and Social Development
Jan. 2013 - Jan. 2015Maceió, Alagoas, BrazilResponsible for press advising the Secretary of State, encompassing both reactive and proactive functions. Developed and implemented an operational strategy in support of the state's largest affirmative action program at the time, Alagoas Tem Pressa, which aimed at ending hunger for over one million residents in 42 municipalities throughout the Alagoas sertão (deserts).
Dante Alighieri Society Ltd. Press Officer
Jan. 2012 - Jan. 2013Maceió, Alagoas, BrazilResponsible for messaging and narrative development for the institute in the state of Alagoas, including drafting blog and social media posts, media pitches, PR materials for events, and open calls for cooperative research programs. Oversaw design and planning of External and Internal Newsletters, and bi-weekly releases of photo galleries, interactive visualizations, and supplementary content to enhance engagement of the institute's website.
Portal Alagoanos.comCo-founder & Correspondent Reporter
Jun. 2011 - Dec. 2011Milan, Lombardy, ItalyCoverage of culturally relevant events in Italy. Helped design and launch Alagoas’ first portal showcasing the breadth and variety of cultural activities, resources, and research achievements stemming from the state of Alagoas.
LOG Estratégia, Desenvolvimento e GestãoConsultant
Mar. 2010 - Dec. 2012Maceió, Alagoas, Brazil
TV Gazeta de AlagoasTelevision Producer
Jan. 2010 - Dec. 2010Maceió, Alagoas, BrazilServed as news desk assistant at the largest commercial TV network in South America. Edited digital audio and video, wrote leads to news reports, processed national network news feeds, and assisted with major events coverage. Daily tasks included sourcing, fact-checking, text- and video-editing, and teleprompter-operation during live broadcasts.
Next Iteration ~ Captivating CareersMarketing Analyst
Jan. 2006 - Dec. 2007Newtown, PAPlanning and implementation of business communication, monitoring healthcare trends. Web and social media management, gathering clients' data with proper consent for performance analysis and strategic adjustments accordingly. Regularly updated and iterated internal database, based on management feedback.
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