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Work Background
edynSenior Business Development Manager
Nov. 2023Netherlands, AmsterdamAs the Senior Business Development Manager at edyn, I am the sole Sales
Representative in the Netherlands. I work independently while
maintaining direct liaison with all centralised services in the UK to ensure
seamless coordination in accordance with edyn's global vision.
My main responsibilities are to formulate and implement sales and
marketing strategies tailored to the local market, with a particular focus
on the Cove branded properties in The Hague and Amsterdam.
Key achievements:
❞ Rapid Key Account Acquisition: Within the initial two months of joining edyn,
successfully secured contracts with several new Key Accounts, demonstrating
a proactive and effective approach to client acquisition.
❞ Enhanced Brand Awareness: Significantly increased awareness of both Cove
properties by establishing local partnerships and optimizing existing relationships
within the governmental, diplomatic, corporate, group & MICE segments.
This accomplishment reflects my ability to strategically position and promote the
brand within the target market.
Sircle CollectionSales Manager Corporate & MICE
Nov. 2022 - Nov. 2023Netherlands, AmsterdamIn the role of Sales Manager at Sircle Collection, I devised a revenue-
focused business plan aimed at reactivating the Key Account portfolio
while strategically outlining pathways to seize new business opportunities
within the corporate and government segment.
My daily responsibilities encompassed various facets, including budget
planning, forecasting, orchestrating sales activities, and conducting
performance analyses through the utilization of CRM and Agency360+
data.
Key achievements:
❞ Strategic Sales Procedures: Developed market-specific sales procedures
grounded in comprehensive business analysis and competitor intelligence.
This approach ensured a targeted and effective sales strategy tailored to the
unique dynamics of the corporate and governmental segments.
❞ Engagement Events for Success: Orchestrated FAM-trips and events designed to
acquaint agencies, companies, and embassies with the property.
A notable accomplishment included hosting a highly appreciated breakfast event
for all embassies, which not only fostered goodwill but also immediately translated
into new business opportunities.
Trusted ShopsSales Manager Belgium & Luxembourg
Jul. 2021 - Oct. 2022Netherlands, AmsterdamAs Sales Manager at Trusted Shops, my Business Development team and I focused on acquiring new clients for the Belgian market. As well as nurturing relationships and achieving sales targets. To ensure prospects understood and gained interest in the value of using Trusted Shops' services to increase trust and credibility for their online businesses, I created new touch points, automated workflows & digital demos and pitches for the team. _____＿＿
Some accomplishments:
❜ Formulated and executed a comprehensive market entry strategy for Belgium and Luxembourg, elevating the company's regional presence and market penetration.
❜ Improved operational efficiency by strategically refining the CRM system, applying automation to increase contact rates and streamline lead times, resulting in increased productivity.
❜ Developed an innovative, engaging online demo that was well received by prospects and significantly increased conversion rates, reducing lead times and driving immediate deals.
IWG plcSales Manager DACH & Corporate Meeting Solutions
Jan. 2020 - Jun. 2021Spain, BarcelonaIn this role, I managed the German-speaking Inside Sales team at the IWG Central Services Hub for EMEA in Barcelona, together with the Corporate Key Account Meeting Room agents for France and the DACH region. _____＿＿
Key achievements: ❜ Successfully relocated the Corporate Meeting Room activities to the EMEA hub in Barcelona, working closely with the regional management.
❜ Improved the quality and outcome of calls through continuous evaluation, feedback and coaching.
Despite the Covid-19 pandemic and the move to remote working, I consistently exceeded all KPIs and increased conversion month on month for the last 6 months in a row. The Meeting Room team managed to win new corporate contracts (ADV between 100K - 250K EUR) by switching to a proactive approach.
IWG plcSales Manager DACH & Denmark
May. 2018 - Jan. 2020Barcelona en omgeving, SpanjeAs I grew within the evolving WaaS industry, I progressed to the role of Sales Manager for the German-speaking & Danish markets, where I was responsible for the day-to-day management of the Inside Sales team (12 agents) covering Switzerland, Germany, Austria & Denmark. _____＿＿
Some milestones: ❜ Achieved first place, based on sales and KPIs, with my team of the entire EMEA sales hub after the very first month.
❜ Best performing team and Sales Manager for several consecutive months, exceeding KPIs.
❜ Month on month improvement in conversion rate and performance through individual and team coaching and sales process optimisation.
IWG plcSenior Account Manager
Nov. 2016 - May. 2018Barcelona, Catalonia, SpainProvided strategic oversight in the day to day direction of sales and business development with responsibility for supporting the Middle East Inside Sales team, together with their remote working Sales Manager, with a focus on developing long term planning to increase sales production and drive revenue growth. Started as an Account Manager and was promoted to Senior Account Manager within 12 months through the development of sales processes and the application of skilled customer service, resulting in customer conversion of over 50%. _____＿＿
The following are highlights of what I bring to this organisation:
❜ Consistently stay proactive on competitive pricing, products and policies to effectively service customers and drive long term business growth.
❜ Winner of the prestigious Best Account Manager award, with monthly sales 300% above the country average.
IWG plcAccount Manager
Nov. 2016 - Nov. 2017Barcelona, Catalonia, Spain
Worldline GlobalBusiness Development Specialist
Jan. 2016 - Dec. 2016Barcelona Area, SpainDesigned and implemented strategic sales methods to deliver outstanding results for the European market leader in electronic payment devices. Successfully developed new business, high margin and long term contracts. _____＿＿
❜ Consistently exceeded sales targets by leveraging strong customer service in business-to-business (B2B) sales. Led all account presentations, contract negotiations and developed short and long term business plans with clients.
guest·plusHospitality Consultant
Jan. 2014 - Dec. 2016Amsterdam, North Holland, NetherlandsWith guest·plus, I started my independent customer experience (CX) consultancy, focusing mainly on the luxury & high-end segments of hospitality, aviation, retail and automotive.
I wanted to help companies improve and optimise their interactions with customers across multiple touchpoints, helping them to enhance the overall customer experience, which encompasses all aspects of the customer journey, from initial awareness and consideration, through the purchase process and ongoing support.
Implemented technology and service strategies to improve workflows and maintain lean operations while maintaining the highest levels of customer service. _____＿＿
❜ Taken a bespoke approach to each project, from customer journey mapping to strategy development and staff training.
❜ Developed mystery visits/audits, providing areas of opportunity that increased customer retention and satisfaction.
❜ Achieved an expanded portfolio within six months of employment, with projects including brands such as BMW, Mini, Transavia, Marriott, Cartier and Hublot.
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