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Network Power<100 people
Roles
💸33%
Marketing
✨33%
Business Owner
📝33%
Influencer or Blogger
Geos
🇺🇸33%
United States
Work Background
ExitLagWeb Analytics Supervisor
Nov. 2024São Paulo, São Paulo, Brazil
MATH GroupSr. Data Analytics Consultant
Dec. 2023 - Nov. 2024São Paulo, São Paulo, Brasil• Transitioned data analytics to cloud infrastructure for Santander, enhancing efficiency.
• Developed interactive dashboards to track bank KPIs and OKRs for informed decision-making.
Santander BrasilSr. Digital Analytics - Credit - Home Equity
Dec. 2023 - Nov. 2024São Paulo, São Paulo, Brasil• Led migration from Google Analytics Universal to Google Analytics 4, optimizing tracking plan for product acquisition funnel.
• Developed gold tables in Google Cloud Platform using BigQuery, linking to Power BI for automated dashboard creation.
• Streamlined data tracking across digital channels, enhancing data-driven decision-making processes.
JüssiSr. Data Analytics
Mar. 2022 - Aug. 2023São Paulo, Brazil
Motorola Mobility (a Lenovo Company)Sr. Data Analytics
Mar. 2022 - Mar. 2023Brazil• Led ad-hoc analysis and media reports for Motorola providing valuable insights for decision-making.
• Developed dashboards for sales, budget, and profit analysis, enhancing data visualization and decision-making processes.
• Provided cloud migration consultancy, optimizing data processes and ensuring seamless operations for clients.
ValtechBusiness Intelligence Analyst II
Jan. 2021 - Mar. 2022Brazil
MSDData Analyst
Jan. 2021 - Oct. 2021Brazil• Developed data visualization dashboards using QlinkSense, PowerBI, and Data Studio to enhance data analysis capabilities at MSD in Brazil.
• Conducted R/SQL analysis to optimize client targeting and campaign performance, driving statistical marketing strategies.
• Managed database enhancement and Power Query for improved data organization and accessibility.
• Implemented tagging strategies using Google Tag Manager, Video Tagging, and Pixel to track user interactions and campaign effectiveness.
JüssiData Intelligence Analyst
Jul. 2019 - Jan. 2021São Paulo Area, Brazil• Managed data analysis and visualization for top clients like Dasa, Kroton, and Honda, utilizing tools like PowerBI and Google Data Studio.
• Led transition to Google Cloud Platform for data warehousing, resulting in improved efficiency and scalability.
• Developed expertise in web analytics tools such as Google Analytics, Facebook Ads, and LinkedIn Ads to drive data-driven insights for business consulting.
SyngentaCustomer Insights & Market Research Intern
Mar. 2018 - Jul. 2019São Paulo, Brazil• Dashboard Development – Using QlikSense and Microsoft PowerBI to create visualization tools for company leadership, helping strategy and product positioning.
• Data Management, Analysis and Distribution – Using the data from company’s main market research supplier to generate analysis, statistical reports and insights to all levels of management across the company.
• SharePoint Development – Structuring libraries and team pages for the Business Intelligence team on Microsoft 365 platform, enhancing experience in mobile devices, spreading data through developing Microsoft PowerApps applications to take advantage of our market researches.
• Ad-hoc Market Research – Working directly with market research institutes local and global to provide data and insights for all company purposes. From the briefing to insights/actions.
• Digital Transformation – Helping Business Intelligence team to enhance performance using digital tools and providing support. Part of the “Digital Rangers” from Syngenta Digital initiative.
• Data distribution – Develop new ways to distribute data from all BI’s sub-teams across the company, making sure the information reaches the right person taking the best out of our platforms. • Procurement – Working with procurement to pay our market research’s and SAP routine.
SyngentaCompetitive Intelligence Intern
Aug. 2017 - Mar. 2018São Paulo e Região, Brasil• Structured competitive analysis in the defensive generics market.
• Enhanced the imports dashboard and pointed variance tendencies to support supply, industrial sales and product teams.
• Enhanced the product price tracking dashboard.
• Conducting presentation of the competitive data in product, R&D and leadership meetings.
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