AE VenturesMarketing Communications Manager
Sep. 2023 - Apr. 2024Boston, Massachusetts, United StatesAs Marketing Communications Manager at AE Ventures, my work centered around two flagship B2B events: the TecHome Builder Summit and the Housing Transformation Summit. These hosted-style events aim to drive progress in the construction industry by connecting the nation's leading home builders and multifamily companies with top home technology and digital solutions vendors and partners. My responsibilities included:
- Writing copy, creating graphics and managing social media presence with a primary focus on LinkedIn and Instagram
- Writing, designing and managing email campaigns, tailored to multiple audiences, using ActiveCampaign
- Writing, building and regularly updating landing pages across the company's multiple WordPress sites; writing blog posts and press releases
- Providing weekly reporting to management on MQLs, social followers and impressions, website pageviews and other KPIs
- Collaborating with Business Development and Graphic Design on the production of sales enablement collateral to drive revenue and retention
- Creating and distributing marketing toolkits - Assisting and engaging with event attendees to ensure a positive experience that encourages retention Regularly used tools and platforms: WordPress, Active Campaign, Salesforce, Google Analytics, LinkedIn, Facebook, Twitter, Instagram, Wufoo, Canva, Asana, Loomly, Outlook, Microsoft Office Suite.