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Work Background
Building36 TechnologiesMarketing Specialist
Aug. 2024Needham, Massachusetts, United States
AE VenturesMarketing Communications Manager
Sep. 2023 - Apr. 2024Boston, Massachusetts, United StatesAs Marketing Communications Manager at AE Ventures, my work centered around two flagship B2B events: the TecHome Builder Summit and the Housing Transformation Summit. These hosted-style events aim to drive progress in the construction industry by connecting the nation's leading home builders and multifamily companies with top home technology and digital solutions vendors and partners. My responsibilities included:
- Writing copy, creating graphics and managing social media presence with a primary focus on LinkedIn and Instagram
- Writing, designing and managing email campaigns, tailored to multiple audiences, using ActiveCampaign
- Writing, building and regularly updating landing pages across the company's multiple WordPress sites; writing blog posts and press releases
- Providing weekly reporting to management on MQLs, social followers and impressions, website pageviews and other KPIs
- Collaborating with Business Development and Graphic Design on the production of sales enablement collateral to drive revenue and retention
- Creating and distributing marketing toolkits - Assisting and engaging with event attendees to ensure a positive experience that encourages retention Regularly used tools and platforms: WordPress, Active Campaign, Salesforce, Google Analytics, LinkedIn, Facebook, Twitter, Instagram, Wufoo, Canva, Asana, Loomly, Outlook, Microsoft Office Suite.
AE VenturesMarketing Coordinator
Sep. 2022 - Sep. 2023Boston, Massachusetts, United States
Soma Yoga CenterFront Desk Staff
Jan. 2022 - Jan. 2023Boston, Massachusetts, United StatesMy responsibilities as a member of the Front Desk Staff at Soma Yoga Center included:
- Creating a warm and welcoming experience as first point of contact for all visitors
- Building and upholding positive relationships with studio visitors and members to contribute to repeat sales and membership retention
- Facilitating merchandise and membership sales
- Responding to member and prospect inquiries via phone and email
- Providing regular reporting to management on completed tasks, studio needs, visitor feedback, etc.
- Maintaining a consistently calm and cleanly studio appearance
Iron MountainMarketing Specialist
Sep. 2021 - Sep. 2022As Marketing Specialist on the North America Demand Generation team at Iron Mountain, my responsibilities included:
- Assisting in outbound and inbound marketing activities including email marketing, social media, paid advertising and content development - Crafting thoughtful marketing and advertising copy - Managing landing page and creative refreshes
- Contributing to a small team focused on driving awareness and sales outcomes for Iron Mountain's suite of small business solutions and services
- Cross-collaborated with a large number of national and global team members from a range of departments to bolster alignment
Harvard Art Museums Marketing and Communications Intern
Jun. 2019 - Aug. 2019Somerville, MassachusettsMy responsibilities as Marketing and Communications Intern at the Harvard Art Museums included:
- Building the Museums' Pinterest presence to driving web traffic
- Maintaining Museumβs LinkedIn page to increase both internal and external engagement
- Conducting in-person marketing at tabling events to increase local awareness of museum offerings
- Leading community outreach initiatives and building mutually beneficial relationships with local businesses and nonprofit organizations
- Assisting with museum photo and video shoots
- Creating a visitor experience survey to be implemented within the museums
- Maintaining external event postings
Florence University of the ArtsGallery and Exhibition Curating Intern
Sep. 2018 - Dec. 2018Florence, ItalyMy responsibilities as a Gallery and Exhibition Curating Intern at the Florence University of the Arts included:
- Making thoughtful exhibition selections and designing exhibition layouts - Writing press releases and social media promotional copy on new shows, receptions and special events
- Researching artists and cataloguing art works - Organizing exhibition catalogues
- Setting up and dismantling gallery exhibitions
- Speaking at opening receptions
Arts Extension Service, UMass AmherstEvent Management and Community Building Intern
Feb. 2018 - May. 2018My responsibilities as an Event Management and Community Building Intern at the UMass Arts Extension Service included: - Contributing to the planning and promotion of a Women in Arts Leadership Symposium celebrating the impact of women in arts and culture
- Conducting interviews with local women artists attending or speaking at the symposium
- Brainstorming and implementing strategies for community outreach and attendance growth
TJ Maxx & HomeGoodsSales Associate (Seasonal)
Dec. 2017 - Jan. 2018Milford, MAMy responsibilities as a Sales Associate at TJ Maxx included:
- Providing warm and attentive service to create a positive customer experience - Assistance with purchases and returns
The Woodshed GalleryGallery Assistant
May. 2017 - Aug. 2019Franklin, MAMy responsibilities as Gallery Assistant at the Woodshed Gallery included - Researching and cataloging artwork in preparation for live and online auctions
- Drafting blog posts on new artwork acquisitions to generate buyer interest
- Organizing and maintaining a large inventory of artwork and cultural objects
- Updating and maintaining listings on auction website
- Serving as a clerk for online auctions
- Greeting and assisting gallery visitors
UMass Amherst LibrariesImage Processing and Cataloging Assistant, Digital Scholarship Center
Jan. 2017 - Apr. 2020Amherst, MAMy responsibilities as Image Processing and Cataloging Assistant at the UMass Libraries' Digital Scholarship Center included:
- Scanning images of various art and architecture from books or other resources using professional-grade scanners
- Correcting images using Adobe Photoshop
- Researching and cataloging images with relevant art historical information and metadata for upload onto LUNA (image database)
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