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Work Background
deZinniaCreative Director
Oct. 2018Greater Minneapolis-St. Paul Area• Strategize and manage multifaceted campaigns for high-profile clients ranging from Fortune 100 companies to non-profits
• Produce and direct photo shoots, including location scouting, model selection and styling
• Oversee creative direction of marketing, packaging and promotional materials to ensure all design work meets client goals and established technical and brand standards
• Lead strategic implementation of packaging designs with regard to materials and printing processes
• Develop strategic client solutions; present and execute
deZinnia, Inc.Creative Lead
Apr. 2015 - Oct. 2018Saint Paul, MN
deZinniaSenior Graphic Designer
Apr. 2013 - Apr. 2015St. Paul, MN
Minneapolis Heart Institute FoundationMarketing & Communications Specialist
Jul. 2011 - Apr. 2013Minneapolis, MN• Design and produce marketing materials for development, professional and community education programs
• Plan, write, edit and produce newsletters, press releases, annual report and other print and online publications
• Ensure brand identity and graphics are consistent throughout all Foundation collateral and media exposure
• Maintain Foundation website and social media presence, engaging various audiences
• Facilitate media interactions to enhance Foundation presence both nationally and locally
Liv Handmade + DesignCreator + Connector
Jan. 2007MInneapolis, MN • Strategy, concept development, production and execution of various design projects
• Establish and maintain client relationships, ensuring all levels of satisfaction from creative strategy to print
• Clients: The Get Down Coffee Co., Town Hall Brewery, Minneapolis Craft Market, Minneapolis Vintage Market, Earnest Educational Solutions, Kathy Hanson Interiors, Pet Techniques Dog Training, Tulo Beauty, Holmberg Construction + Design, Down for Good, Casino Literary Magazine, Troo Skincare, Cardiovascular Innovations Foundation, CAPI USA, Twin Cities Habitat for Humanity, Metropolitan Area Agency on Aging (MAAA)
Minnesota Network of Hospice & Palliative CareCommunications Manager
Feb. 2005 - Jul. 2011• Developed new organization name, logo, website and style guide to establish updated identity
• Designed and produced brochures, newsletters, postcards and programs using PMS and four-color process
• Maintained effective working relationships with Board, presenters, vendors, members, and consultants
• Coordinated annual events including promotion, logistics, site, catering, and hospitality for 500+ individuals
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