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Network Power<100 people
Roles
💸100%
Marketing
🗿100%
HR
💰50%
Investor & VC
Geos
🇺🇸50%
United States
Work Background
WipfliSenior Content Strategist
Aug. 2023 - Feb. 2025United StatesI’m passionate about driving impact through strategic content initiatives by understanding the needs of our users and translating data insights into human connection. I love what I do and enjoy connecting with other dynamic storytellers. Here are the big ideas I am working on right now: Content Strategy & Execution: I strive to orchestrate end-to-end content strategies that align with business objectives. From ideation to distribution, my goal is to help our brand resonate with users across all channels. Audience-Centric Approach: My compass is always pointed toward our audience. I dive deep into their needs, pain points, and aspirations, translating insights into impactful content strategy. Cross-Functional Collaboration: I thrive in collaborative environments. Whether it’s working closely with digital, design, or service leaders, I believe magic happens at the intersection of our disciplines. Data-Driven Insights: Metrics matter. I analyze audience behavior, buyer journeys, performance data and user behavior to refine our efforts to connect with our ideal customer. Storytelling Mastery: Crafting narratives that evoke emotion and inspire action is my superpower. My goal is to demonstrate empathy and showcase Wipfli expertise to form real connections with our clients.
ESABGlobal Content Strategy Manager
Nov. 2020 - Jul. 2023Bethesda, MDSpearheaded end-to-end management of digital content strategy, encompassing web content creation, content governance, SEO and sitemaps, comprehensive audits of existing content, optimization, and seamless migration for ESAB's dynamic websites serving diverse B2B and B2C markets. Transformed online presence and drove impactful results. Orchestrated and led a high-performing team of content strategists, entrusted with the critical responsibility of developing innovative strategies, creating compelling content, and executing widespread distribution across global digital channels. Ensured a cohesive brand narrative and achieved unparalleled audience engagement. • Developed and executed a comprehensive content taxonomy for a global website, driving a staggering 40% surge in organic traffic within the inaugural year. Transformed user experiences and delivered remarkable bottom-line results.
• Delivered data-driven insights of utmost value to leadership during a momentous global website redesign project. • Amplified user engagement through cutting-edge SEO tactics and laser-focused content targeting. Employed industry-leading strategies to captivate audiences and cultivate lasting connections.
• Efficiently managed a globally dispersed content team, seamlessly coordinating remote contributors across North America, UK, Sweden, and India. Successfully fostered collaboration and achieved remarkable outcomes despite geographical boundaries.
• Spearheaded the identification and utilization of industry, product, and customer insights to drive content strategies. • Collaborated closely with the executive team to define the visionary product roadmap and shape the user experience for four ground-breaking smartphone apps. Earned recognition as a highly creative problem solver and an invaluable asset to the organization.
The Leukemia & Lymphoma SocietyMarketing Director - Team in Training Campaign (ended due to COVID-19)
May. 2019 - Aug. 2020Kansas City, Missouri AreaOversaw end-to-end marketing and development of the highly successful Team in Training Campaign. Drove pipeline growth and prospecting by spearheading education initiatives on personal branding, social selling, and brand advocacy. Cultivated and sustained valuable cross-campaign partnerships with key leaders, serving as a subject matter expert on B2B sales strategy and pitch development for decision-makers. • Led successful implementation and widespread adoption of the LinkedIn Sales Navigator Pilot Program.
• Initiated and fostered impactful SHRM partnership initiatives, including a prominent booth presence at the esteemed 2019 Global SHRM conference.
• Drove corporate growth by championing the corporate value proposition and executing a targeted B2B content strategy to attract new business.
• Pioneered a dynamic social ambassador program to promote TNT campaign initiatives, providing comprehensive training and support to passionate brand champions.
• Played a vital role in the creation of Team@Work, including designing an appealing logo and tagline tailored to resonate with the new corporate audience.
• Optimized marketing material procurement processes in the field, resulting in significant cost savings.
• Expertly managed The Drop content for all post-COVID-19 communications and initiatives.
• Consistently surpassed expectations, setting new benchmarks for recruitment strategy and process management, and consistently achieving and exceeding performance goals in the first half of the fiscal year.
ULTRAX Aerospace IncDigital & Content Marketing Manager
Sep. 2017 - Feb. 2019Lees Summit, MissouriLed comprehensive marketing initiatives, encompassing print and web design, as well as internal and external communication, for a multi-million-dollar design-build aerospace firm. Successfully facilitated the expansion from military to commercial markets, leaving an indelible mark on the organization's growth trajectory. Leveraged extensive industry research and in-depth analysis of marketplace trends to devise innovative marketing strategies, driving operational enhancements and delivering impactful solutions. Assumed a critical role in reviewing and evaluating marketing copy, art comps, and final designs, ensuring meticulous adherence to established specifications. Maintained an unwavering commitment to quality and consistency.
• Spearheaded the entire ideation, design, and execution of a successful corporate rebranding effort, encompassing a logo refresh and the creation of captivating brand assets across print and web platforms.
• Pioneered the conceptualization and creation of visually stunning product packaging, while skillfully designing and executing comprehensive brand collateral for high-profile global industry trade shows and events.
• Played a key role in the development and launch of a groundbreaking SaaS product targeting commercial markets. Developed all essential assets and crafted a winning strategy. Actively contributed to the creation of a mobile application, including UX/UI asset creation and app store graphics design and submission.
• Innovatively crafted a WordPress-based internal CRM system, effectively tracking incoming leads and developing robust marketing funnels to optimize lead conversion and drive business growth.
AutoAlertDirector of Content Development
Sep. 2015 - Jul. 2017Kansas City, Missouri AreaPioneered and executed a highly effective lead generation and inbound marketing strategy for a bootstrapped startup operating in the cutting-edge automotive technology sector. Single-handedly conceptualized, managed, and took full ownership of all aspects of marketing strategy, collateral development, and campaign execution, delivering impactful results and driving the company's growth trajectory. Spearheaded the distribution of compelling content across online channels and social media platforms, amplifying brand visibility and driving engagement. Unfortunately, the short tenure was a result of funding challenges that were beyond my control.
• Revamped and fine-tuned the corporate website, implementing search engine optimization (SEO) strategies to enhance its visibility and drive organic growth. Initiated impactful social media marketing, email marketing, and retention campaigns, alongside dynamic digital ads and re-marketing initiatives, resulting in substantial business expansion.
• Amplified brand presence and recognition by securing highly coveted speaking engagements for the executive staff at top industry events. Leveraged these opportunities to establish the organization as a thought leader and industry influencer.
CBIZNational Senior Marketing Specialist
Apr. 2011 - Sep. 2013Leawood, Kansas
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