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Work Background
EYScience Research Specialist
Jan. 2024São Paulo, Brazil
Inteli - Instituto de Tecnologia e LiderançaProfessor
Jun. 2023 - Oct. 2023São Paulo, BrasilLecturer of User Experience at Inteli.
EYProduct Researcher
Nov. 2022 - Jan. 2024São Paulo, Brazil
Harvard UniversityResearch Collaborator
May. 2022 - Apr. 2023Boston, Massachusetts, United StatesCoordinates quantitative data collection in Argentina and supports researchers from the TISP project network responsible for data collection in Brazil. • Funding and collecting data This contribution includes translating the survey into the local language (Portuguese and Spanish), organizing and funding the data collection for at least 500 participants (completed interviews), returning the dataset by a specified deadline, and obtaining approval from the institution’s IRB. Samples must be representative of the target population in terms of age, gender, and education. • Funding the data collection process (and potentially the translation) for another collaborator in need of funding in Argentina and Brazil with no collaborators or collaborators in need of funding.
University of BremenVisiting Research Fellow
Apr. 2022 - Aug. 2022Bremen, GermanyExperience researcher. His main research focus is on the development of a software project for conversation analysis and interaction in instantaneous communication networks (WhatsApp) and focus group research analysis with Qualitative Data Analysis Software (ATLAS.ti).
ESPM Escola Superior de Propaganda e MarketingLecturer
Mar. 2022 - Jan. 2024Rio de Janeiro, Brasil
will bankProduct Researcher Lead
Oct. 2021 - Apr. 2022São Paulo, BrazilLeads the product research team, managing qualitative research for the improvement of features that matter in people's lives.
Escola VOOABoard Member
Aug. 2021 - Apr. 2022São Paulo, BrazilBoard Member of Vooa School, empowering Latin American executive education.
CiclicUX Lead
May. 2021 - Sep. 2021São Paulo, BrazilManage the team of Experience and Interface designers, researchers, and writers. Lead usability tests, focus group, in-depth interview, eye tracking by driving, and analyzing qualitative data.
CiclicSenior UX Researcher
Apr. 2021 - Oct. 2021São Paulo, BrazilLead usability tests, focus group, in-depth interview, eye tracking by driving, and analyzing qualitative data.
Banco BradescoUser Experience Researcher
Oct. 2020 - Apr. 2021São Paulo, BrazilDesign of interaction flows based on UX research, using methodologies of Personas, Lean and Scrum. Mapping conversation journeys of BIA (Bradesco Artificial Intelligence). Desk Research, media ethnography analysis by natural language processing. UX consultant hired by Figtree CO.
Universidade Estadual de CampinasPostdoctoral Researcher
Jan. 2020 - Mar. 2022Associated researcher in the Department of Applied Linguistics at the State University of Campinas (UNICAMP) as a post-doctoral fellow:
• Develops qualitative and quantitative methodologies over idea perceptions by ethnography inside WhatsApp groups.
• Principal investigator of the computational methodology patent entitled "QualiChat" that analyzes interaction frames on WhatsApp by Natural Language Processing (NLP).
UNI7 - Centro Universitário 7 de SetembroLecturer
Jul. 2014 - Jan. 2023Lecturer of Media Studies (Advertising/Journalism) of undergraduate courses:
• I have offered lectures on several courses in the Humanities field, by giving priority to a hands-on approach.
• In 2017, I started coordinating the Communication Research Center.
• In 2018, I got involved in the structuring and regulation of Distance Learning services within the Ministry of education.
Ernest ManheimUser Experience Researcher
Oct. 2012Founder and Qualitative Researcher of Ernest Manheim Public Opinion Laboratory. Main responsibilities:
• Responsible for Data-driven storytelling technique within the services of UX Researcher.
• Leads qualitative research by focus groups, ethnography, eye-tracking, and in-depth interviews getting insights related to human-computer interaction (HCI).
• Focus group research analysis with Qualitative Encoder Data Analysis Software. Licensed of ATLAS.ti since 2017.
• Moderation and documentation of focus groups with mixed-methods analysis.
Brainstorming EntretenimentoHead Of Media
Jan. 2010 - Dec. 2013Rio de Janeiro e Região, BrasilAnnual Budget Manager by planning, researching, and buying off and online media:
• Responsible for the naming rights sponsorships project of the Claro Brasil Theaters.
• Head of media planning (omnichannel) advertising of cultural productions.
Agência FrogSocial Media Analyst
Dec. 2007 - Dec. 2008Social Media Analyst in projects of the publishing market.
SantillanaInternship Trainee
Jan. 2007 - Dec. 2007Rio de Janeiro e Região, Brasil
EnelInternship Trainee
Feb. 2006 - Nov. 2006Rio de Janeiro e Região, Brasil
TIVIT LATAMInternship Trainee
Jan. 2005 - Dec. 2005Rio de Janeiro e Região, Brasil
Sistema Jangadeiro de ComunicaçãoInternship Trainee
Jan. 2004 - Jun. 2004Fortaleza e Região, Brasil
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