Walk in the WordSr. Marketing Director
Apr. 2012 - Mar. 2015Greater Chicago AreaLed branding and marketing initiatives for events, donor communication, resource development and sales, digital development, UX design, and information architecture for Walk in the Word, a ministry of Harvest Bible Chapel. Collaborated on innovative strategies to drive engagement, donor acquisition, and product success. Key Areas of Responsibility • Directed donor development campaigns, end-of-year financial appeals, and sales reporting. • Managed product and brand development, including the launch and marketing of new resources. • Oversaw stadium event marketing and planning, social media engagement, and content direction. • Provided creative direction for donor appeals and consulting on resource development. • Launched the TV broadcast for James MacDonald and Walk in the Word. • Managed radio broadcast programming, audience engagement, and content strategy. Select Accomplishments • Marketed the 2013 Act Like Men Conference, attracting 23,500 attendees across three locations: Hamilton, Ontario; Long Beach, California; and Indianapolis, Indiana. • Executed a national book promotion campaign for Act Like Men by James MacDonald. • Designed and implemented a web and brand refresh for the Harvest Bible Fellowship Church Planting Organization, supporting 125+ global church plants. • Served as a conference speaker on communication strategy at Harvest University, presenting “Unstuck in Communications.” Additionally, contributed to Harvest Bible Fellowship’s marketing strategy and a mobile-responsive site refresh, enhancing its ability to identify, equip, and deploy church planters worldwide. Direct Response and Customer Acquisition Expertise • Achieved $12M in annual revenue and expanded a database of 250,000–500,000 qualified contacts through integrated multi-channel campaigns (TV, radio, online, and direct mail). • Increased donor engagement and conversions by leveraging compelling storytelling and data-driven marketing strategies.