Kirsten Francisco, CPM

Marketing Consultant @Self Employed Consultant

PhilippinesBusiness Development Manager💸 MarketingExecutive CoachMarketing Director💼 C-level Executive👍 Sales & BizDevCommunications ManagerGraduate StudentCMO🧨 Consulting🧮 EducationLecturerCommunity ManagerBrand Marketing ManagerAdvisor🎓 StudentAccount Manager

Kirsten Francisco is a seasoned Marketing Consultant, currently providing her expertise as a self-employed consultant. With a strong background in strategic marketing, she has developed a reputation for helping businesses enhance their market presence and improve overall profitability. Kirsten's experience spans across several industries, having served both small startups and established corporations. Her areas of specialty include market research, brand development, digital marketing strategies, and customer relationship management. Kirsten holds a degree in Marketing Management and continuously updates her knowledge to stay at the forefront of the ever-evolving marketing landscape. She is known for her innovative approach and dedication to driving her clients' success.

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Network Power<100 people

Roles

💸100%

Marketing

🏦100%

Finance

💰50%

Investor & VC

Geos

🇵🇭50%

Philippines

🇿🇦50%

South Africa

Work Background

FreelanceStrategic Marketing Consultant

Jun. 2023As a Marketing Consultant, I partner with businesses to develop and implement effective marketing strategies that drive growth and enhance brand visibility. My key responsibilities include: - Collaborating with clients to understand their business objectives and marketing needs, crafting tailored strategies to meet their goals. - Conducting comprehensive market research and competitive analysis to inform strategic planning and identify growth opportunities. - Developing and executing multi-channel marketing campaigns, including digital, social media, content marketing, and traditional advertising. - Analyzing campaign performance metrics and providing actionable insights to optimize future marketing efforts and maximize ROI. - Managing client relationships, providing ongoing support and guidance to ensure the successful execution of marketing initiatives. - Creating compelling marketing materials and promotional content that effectively communicate brand messages and engage target audiences. - Advising on brand development and positioning, helping clients build strong, recognizable, and impactful brands. - Leading training and development sessions for client teams, equipping them with the knowledge and skills to implement effective marketing strategies. - Delivering marketing talks and workshops, sharing insights and best practices with industry professionals and clients. - Staying updated with industry trends and best practices to deliver innovative and effective marketing solutions. My role as a Marketing Consultant has strengthened my skills in strategic planning, market analysis, campaign management, client communication, and professional development, enabling me to deliver measurable results and drive business success for my clients.

Bonsey JadenSenior Client Manager

Nov. 2021As a Senior Client Manager at Bonsey Jaden, I am responsible for leading client engagements and driving successful marketing strategies that deliver exceptional results. My key responsibilities include: • Managing and nurturing long-term client relationships, serving as the primary point of contact and ensuring client satisfaction. • Leading the development and execution of comprehensive marketing strategies that align with clients’ business objectives, spanning digital, social, and traditional media channels. • Collaborating with creative, strategic, and technical teams to deliver innovative solutions and high-impact campaigns. • Conducting market research and competitive analysis to identify opportunities and inform strategic planning. • Overseeing project timelines, budgets, and deliverables, ensuring all projects are completed on time, within budget, and to the highest quality standards. • Monitoring and analyzing campaign performance metrics, providing clients with detailed reports and actionable insights. • Identifying opportunities for upselling and cross-selling to drive revenue growth and achieve financial targets. • Attending industry conferences and events to network with top management clients and present Bonsey Jaden’s services, fostering new business relationships and opportunities. My role at Bonsey Jaden has strengthened my expertise in client management, strategic planning, and project execution, enabling me to deliver tailored marketing solutions that meet clients’ needs and drive business growth.

KadaKareerMarketing Lead

Jun. 2022 - Dec. 2022As the Marketing Lead at KadaKareer, I am responsible for driving the overall marketing strategy and execution to enhance brand visibility and engagement. My key responsibilities include: • Developing and implementing comprehensive marketing strategies that align with the company’s goals and objectives, encompassing digital, social, and content marketing. • Leading and mentoring a dynamic team of marketing professionals, providing guidance and fostering a collaborative environment to achieve marketing targets. • Conducting market research and analyzing industry trends to inform strategic decision-making and identify growth opportunities. • Overseeing the creation and distribution of high-quality content across various platforms, ensuring consistent messaging and brand voice. • Managing the marketing budget, ensuring optimal allocation of resources to maximize ROI. • Collaborating with cross-functional teams, growth marketing, product development, and partnerships, to ensure alignment and support for marketing initiatives. • Monitoring and analyzing campaign performance metrics, providing actionable insights to improve future marketing efforts. • Building and maintaining relationships with key stakeholders, partners, and influencers to enhance brand reach and credibility. • Attending and participating in board meetings. My role at KadaKareer has honed my skills in strategic planning, team leadership, and performance analysis, enabling me to drive effective marketing campaigns that contribute to the company’s growth and success.

Dentsu PhilippinesAccount Manager

May. 2019 - Oct. 2021As an Account Manager at Dentsu, I specialize in managing and executing 360 marketing campaigns that drive comprehensive brand experiences and measurable results. My key responsibilities include: • Leading cross-functional teams to develop and implement integrated 360 marketing campaigns, encompassing digital, social, print, broadcast, and experiential marketing channels. • Strategically analyzing market trends and client data to identify opportunities for growth and optimize campaign performance across all touchpoints. • Collaborating closely with clients to understand their business objectives, providing expert advice and innovative solutions that leverage the full spectrum of marketing channels. • Overseeing project timelines, budgets, and deliverables, ensuring all elements of the 360 campaigns are seamlessly executed on time and within scope. • Continuously monitoring and reporting on campaign performance, providing actionable insights to enhance future multi-channel initiatives. • Managing revenue recognition and forecasting to ensure accurate financial planning and performance tracking. • Identifying opportunities for upselling and cross-selling to drive revenue growth and achieve financial targets. My experience at Dentsu has honed my skills in strategic planning, client communication, project management, and financial acumen, enabling me to deliver cohesive and impactful 360 marketing campaigns that achieve our clients’ goals and drive business growth.

Fave Restos IncManagement Trainee

May. 2016 - Sep. 2018As a Management Trainee at Fave Restos, I gained comprehensive experience in various aspects of restaurant management, from pre-opening planning to day-to-day operations. My key responsibilities included: • Participating in pre-opening planning, ensuring all aspects of the restaurant launch were meticulously coordinated and executed. • Attending architectural and interior design meetings, contributing to the creation of a welcoming and functional dining environment. • Engaging in investor meetings, presenting plans and updates, and addressing inquiries to secure and maintain investor confidence. • Attending construction meetings, overseeing the build-out process to ensure timely and quality completion of the restaurant space. • Assisting with many other managerial functions, including staff recruitment and training, inventory management, and vendor negotiations. • Collaborating with various stakeholders to ensure seamless integration of all pre-opening activities and alignment with the restaurant’s vision and goals. • Supporting the development and implementation of operational procedures to ensure efficient and effective restaurant management post-opening. • Substituting as store manager when needed, overseeing daily operations, managing staff, and ensuring exceptional customer service. My experience at Fave Restos provided me with a solid foundation in restaurant management, enhancing my skills in project coordination, stakeholder communication, operational excellence, and leadership.

Asian Institute of ManagementIntern

May. 2018 - Jun. 2018As an intern at the Asian Institute of Management, I supported the execution of various marketing, recruitment, and admissions projects. My key responsibilities included: • Assisting in the implementation of marketing and recruitment strategies to attract prospective students. • Conducting data collection and managing databases to maintain accurate and up-to-date information on potential applicants. • Performing callouts to engage and inform potential applicants about programs and admissions processes. • Supporting the admissions team with administrative tasks, ensuring smooth and efficient operations. • Contributing to the preparation of marketing materials and promotional content. • Collaborating with team members to organize and execute events aimed at student recruitment. My internship experience at the Asian Institute of Management enhanced my skills in data management, marketing, and communication, providing a solid foundation for my professional growth in the education sector.

FreelanceIndependent Creative Director

Feb. 2015 - Aug. 2017As an Independent Creative Director, I leverage my creative expertise to elevate brand identities and deliver compelling visual narratives. My key responsibilities include: • Directing product shoots, ensuring high-quality and visually appealing outcomes that align with brand aesthetics. • Spearheading projects focused on improving brand image, from conceptualization to execution, across various media platforms. • Managing client relationships, understanding their vision, and translating it into effective creative strategies. • Overseeing the creative process, from initial brainstorming sessions to final production, ensuring all deliverables meet client expectations and industry standards. • Collaborating with photographers, designers, and other creative professionals to produce cohesive and impactful visual content. • Staying current with industry trends and best practices to continuously innovate and enhance creative output. My role as an Independent Creative Director has honed my skills in project management, client communication, and creative direction, enabling me to drive successful outcomes for diverse clients.