X5 Retail GroupSenior commercial project manager, Loyalty and CRM Department
Jan. 2008 - Dec. 2012Moscow, Moscow City, RussiaX5 Group is a leading Russian food retailer that manages the retail chains Pyaterochka, Perekrestok and Karusel. Professional responsibilities:
• marketing federal campaigns development and promo for X5 branches from the very beginning till reporting the outcome and ROI measurement
• budget planning, project risk management
• weekly management reporting
• administrative and operational support on each stage for all commercial projects in the Loyalty and CRM Department
• close cooperation with all departments to support internal projects • develop charitable actions and interact between sponsoring companies and institutions
• data and consumer requests processing in CRM-system Achievements:
• successfully implemented Club Perekrestok loyalty programme with weekly changing commercial promo inside • attracted more than 150 partners to participate in loyalty commercial projects
• implemented marketing loyalty campaigns in Perekrestok and Karusel stores with ТО increase 5% and positive ROI • 30 charity events and 20 sponsorship projects have been executed Свернуть