Julia Rodina - Sales/Key Account Manager, TCC

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

💸61%

Marketing

🔥46%

Startup Founder

✨46%

Business Owner

Geos

🇮🇳46%

India

🇫🇷7%

France

🇧🇷7%

Brazil

Work Background

tcc globalSales manager

Jan. 2012Moscow, Moscow City, Russiatcc The market leader in global retail loyalty. tcc design and execute tailor-made national marketing campaigns that link to a retailers marketing strategy to deliver sustainable sales growth and enhanced brand equity, encouraging huge levels of shopper participation & engagement. Professional responsibilities: • develop and maintain long-term relations with clients • research clients' needs and objectives • create tailor made mechanics and sell loyalty сampaigns • provide trainings to clients' staff to maintain projects • analyze and present results • research and find new potential clients Achievements: • long-term partner relations with retailers in the field of marketing loyalty campaigns have been formed • 80% Clients retained and running regular business • more than 50 loyalty marketing campaigns have been successfully implemented with the growth efficiency of the total TO LFL increase from 4% and above • more than 100 partners have been attracted to participate in promotional events within the framework of ongoing marketing campaigns Свернуть

X5 Retail GroupSenior commercial project manager, Loyalty and CRM Department

Jan. 2008 - Dec. 2012Moscow, Moscow City, RussiaX5 Group is a leading Russian food retailer that manages the retail chains Pyaterochka, Perekrestok and Karusel. Professional responsibilities: • marketing federal campaigns development and promo for X5 branches from the very beginning till reporting the outcome and ROI measurement • budget planning, project risk management • weekly management reporting • administrative and operational support on each stage for all commercial projects in the Loyalty and CRM Department • close cooperation with all departments to support internal projects • develop charitable actions and interact between sponsoring companies and institutions • data and consumer requests processing in CRM-system Achievements: • successfully implemented Club Perekrestok loyalty programme with weekly changing commercial promo inside • attracted more than 150 partners to participate in loyalty commercial projects • implemented marketing loyalty campaigns in Perekrestok and Karusel stores with ТО increase 5% and positive ROI • 30 charity events and 20 sponsorship projects have been executed Свернуть