Julian Velez 🇨🇦 - Marketing Manager, C60.ai

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Work Background

C60Marketing Manager

Mar. 2023Montreal, Quebec, CanadaResponsible for the marketing budget and performance of all the marketing activities. Own and craft our online and offline marketing strategy to establish brand awareness, anchor our thought leadership in the industry and make marketing a key pilot of our growth Craft the value proposition and messaging of the company for the different personas of our target audience by deeply familiarizing yourself with the construction materials industry and the problems the industry is facing. Define the major offline and online marketing channels to help us reach our target audience in our target markets in a cost-efficient way. This means deeply familiarizing with all the available channels (industry events, trade organizations, magazines, website, SEM, SEA, email, etc..) Define the activities for each channel and execute on the activities. This includes organizing/running exhibition and trade organization events all over North America, building marketing assets (website, flyers, articles, videos), setting up partnerships, running PR campaigns, … Work closely with product, sales, and operations to ensure consistency of efforts in our fast-paced environment, participate in the quarterly and annual planning of company objectives Build-up network of experts, industry / press contacts and specialized service providers to efficiently manage channels, advertising, and content creation, through cold outreach or via referrals. Define and continuously track the performance of all marketing activities (reach, leads, conversions, CAC)

AlgoluxIntegrated Marketing Lead

Jun. 2022 - Mar. 2023Montreal, Quebec, CanadaExecute creative and impactful integrated marketing campaigns that span corporate to product ● Create and maintain marketing assets, including web, blogs, social media, videos, product collateral, etc. with an eye toward brand and messaging integrity and and compliance ● Help build a high-impact events calendar and smoothly manage event marketing and logistics ● Support key editor and analyst relationships, create news content, and execute launches and announcements ● Manage internal and agency marketing program details and schedules for on-time and on-budget deliverables and high-quality results ● Analyze results and apply best practices to digital marketing, content marketing and demand generation efforts for continual improvement

Sana'a MJMarketing Manager

Feb. 2021 - Jun. 2022Miramichi, New Brunswick, CanadaImplement a marketing strategy that aims to expand the customer base quickly. Create content to help build the company's reputation on social media and build a following Produce creative marketing assets for online and offline marketing, graphic design, collateral, and advertisements. Make sure the marketing strategy is executed cohesively in collaboration with sales and manufacturing teams. Plan, budget, track, and report marketing projects. Stay up-to-date on all relevant regulations and company policies. Develop a marketing program to promote both medicinal and recreational cannabis websites.

AmericanTesting LabDIGITAL MARKETING SPECIALIST

Oct. 2019 - Dec. 2020Montreal, Canada AreaResponsible for executing the digital marketing plan for both companies Design and creative content of social media advertising Graphic design strategies and development Email marketing campaigns Promoting and organizing events Promoting services Website development and SEO Analysis of marketing strategies for sales leads generation.

LabofineDIGITAL MARKETING SPECIALIST

Oct. 2019 - Jan. 2021MontrealTrack performance metrics, analyze performance, conduct customer/market research to understand and drive new opportunities for growth & take action to improve results. Monitor new industry trends, analyze competition, propose new ideas, and be an active contributor in maximizing conversions and revenue while ensuring consistent branding. Actively participate in the development of digital, communication, and content strategy. Develop quality content to ensure its consistency throughout various social media platforms, following the approved strategy.

Institución Universitaria Digital de AntioquiaDIGITAL MARKETING SPECIALIST

Mar. 2019 - Jul. 2019MedellinBuild, managed and guided a multidisciplinary marketing team Work closely with various stakeholders to help them reach their objectives Proactively and continuously researched market trends, competitive advantages, product, and brand positioning to identify exposure opportunities Develop the communication timeline, milestones, KPIs, and budgets Develop growth strategies and tactics (campaigns, events, etc.) to build brand awareness and loyalty To Generate performance reports for management. To Create and present reviewed and action plans to drive user growth based on analytical insights Provide constructive feedback and participate in campaign brainstorming

Alcaldia de MedellinMARKETING ADVISOR

Oct. 2016 - Dec. 2018MedellinDevelop an all-encompassing Marketing plan to drive outbound leads in existing and new markets Develop an all-encompassing Advertising plan to execute social aids budget in existing and new markets Manage a team consisting of a community manager, Facebook/Google Ads specialist, Data entry clerk, copywriter, front-end/back-end developers & content creators

CENTRO COMERCIAL PREMIUM PLAZAMARKETING DIRECTOR

Aug. 2013 - Jan. 2014MedellinBuild, managed, and guided a multidisciplinary marketing team Work closely with various stakeholders to help them reach their objectives Proactively and continuously researched market trends, competitive advantages, product, and brand positioning to identify exposure opportunities Develop the communication timeline, milestones, KPIs, and budgets Develop growth strategies and tactics (campaigns, events, etc.) to build brand awareness and loyalty To Generate performance reports for management. To Create and present reviewed and action plans to drive user growth based on analytical insights Provide constructive feedback and participate in campaign brainstorming

Colpagro S.A.MARKETING DIRECTOR

Oct. 2012 - Jul. 2013MedellinBuild and drove the marketing strategy and develop short and long-term marketing plans to met and exceed company growth plans Manage and optimize brand assets Lead the multifunctional team to the successful execution of marketing and growth plans Manage the current business and go to market strategies for new product launches Manage the budget effectively to drive high ROI growth plans Integrate online and traditional media to build brand equity and drive sales with target audiences Partnered with the sales team to provide fact-based selling tools, customer marketing, and account management support Lead consumer research via internal and external resources as well as the implementation of key insights into new packaging, communication campaigns, products, or in-store merchandising Managed outsourced creative, public relations, and paid media vendors

CREAMECREATIVE DESIGN DIRECTOR

Jan. 2005 - Feb. 2012MedellinConceive, directed, and executed digital strategies and designs. Spearheaded brainstorming sessions and conceptual development. Actively participation in client presentations including discovery meetings and the presentation of completed creative strategies and executions. Lead the entire design process including discovery, brief creation, user flows, wireframing, executing the website designs, and preparing the files for development. Ensured that deadlines were met, both internally and externally. Maintained and encouraged a positive creative culture focussed on growth. Strived to improve processes and use tools to increase product quality & efficiency.

PublicarWEBMASTER

Mar. 2002 - Sep. 2003MedellinDeveloped and documented Website requirements Sourced, selected, and organized information for inclusion and designed the appearance for the layout and flow of the Website Created and optimized content for the Website using a variety of graphics, database, animation, and other software Conducted routine tests and performed security and quality controls

UdeAFREELANCE DESIGNER

Feb. 2002 - Mar. 2003Antioquia, ColombiaConsultant and designer of digital solutions for shared projects of the UdeA, for the Public Companies of Medellin in agreement with the Faculty of Engineering.

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