Josué Heredia - CEO, Business Analist & Project Manager, iteraSoft

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Network Power<100 people

Roles

✔️50%

🧑‍🔬50%

Engineer

Geos

🇧🇴50%

Bolivia

Work Background

Universidad del Valle (BO)Docente

Feb. 2024Santa Cruz, Bolivia · On-siteDocente de Marketing Estratégico

IteraSoftCEO

Jun. 2023Santa Cruz de la Sierra, Santa Cruz, Bolivia · On-site

Millicom (Tigo)Customer Journey Design Expert

Feb. 2022 - May. 2023Santa Cruz de la Sierra, Santa Cruz, BoliviaSkills: Scrum · Gestión del capital humano

Millicom (Tigo)Business Transformation, Customer Journey Expert

Sep. 2019 - Jan. 2022Miami, Florida, Estados UnidosSupport the Business Transformation Office in building the end-to-end digital-first telecom customer experience to be implemented throughout Latin America. Facilitate multidisciplinary customer journey ideation workshops. Design the E2E Ideal and To-Be customer journeys based on strategy, insights and business requirements. Lead the high-level prototype and user workflows design teams.

Tigo BoliviaJourney and Customer Experience Design Specialist

Oct. 2018 - Jan. 2022Santa Cruz de la Sierra, BoliviaCollaborate and coordinate with key stakeholders to design and execute experience maps and studies for the telecom customer. Proactively monitor KPIs and analyze data to identify top experience improvement opportunities. Support digital teams with UX research and design. Manage budget and contracts for third-party UX/CX service providers.

Tigo BoliviaMFS Marketing Business Partner

Jan. 2016 - Sep. 2018Santa Cruz de la Sierra, BoliviaLed the marketing strategy and budget execution of the Mobile Financial Services business unit, Tigo Money. Based on regional objectives, elaborated the anual marketing plan and oversaw its execution. Collaborated with Tigo Money’s commercial teams and Marketing’s Brand and Digital teams to launch multichannel campaigns that would help reach commercial goals.

UAGRM School of EngineeringDocente de Marketing Digital

Oct. 2015 - Jul. 2019Santa Cruz de la Sierra, BoliviaParte de la unidad de Post Grado de la Facultad de Ingeniería de Ciencias de la Computación y Telecomunicaciones. Módulos "TENDENCIAS E IMPACTO DEL INTERNET EN EL MARKETING" y "ANALÍTICAS DEL MARKETING DIGITAL"

Josue H+M CreativeIntegrated Marketing Communications

Mar. 2011 - Oct. 2018Santa Cruz de la Sierra, BoliviaAssist clients with their business needs through marketing, advertising, technology, art & design.

Curriculum.boCo-Founder & COO

Mar. 2011 - Oct. 2011Santa Cruz de la Sierra, BoliviaBrand development, web site traffic growth, web site UI and advertising revenue.

McCann Erickson BoliviaArt Director

Mar. 2011 - May. 2011Santa Cruz de la Sierra, BoliviaOversaw artwork for various national and multinational clients including Camel, Aspen, Nescafe, Imba, BBO and more.

Fitzgerald+COFreelance Designer

Jan. 2009 - Dec. 2009I had the great opportunity to help Fitzgerald + CO develop a brand icon. Develop something like what the bottle shape means to Coca-Cola, for example. Great experience working there!

Off Air Studios, LLCPresident and Sr. Art Director

Nov. 2008 - Apr. 2011Managed multiple areas of the company, including managerial and administrative, as well as those of creative and artistic production of marketing and advertising material for print, web, broadcast and other multimedia channels.

SCAD-Atlanta RadioProduction Director

Apr. 2008 - Apr. 2009Responsible for conceiving and producing station liners, promos and other announcements. Manage recordings and assist with technical/equipment set-up of live-band features and other in-studio events.

Buckhead ChurchBroadcast Playback Operator

Jan. 2008 - Dec. 2009Enhance worship and message by creating visual appeal by rolling videos and mixed content material. Lead the Video Director with notes on scenes and transitions.

Apto SolutionsMarketing Assistant & Designer

Feb. 2005 - Feb. 2009Began as Marketing Intern and was promoted to Marketing Creative Assistant to manage the conceptualization and production of collateral and promotional materials at a B2B level, including print, web and multimedia mediums.

Josue H+MFreelance Art/Creative Director & Designer

Oct. 2004 - Oct. 2010Greater Atlanta AreaAssist with concept generation of strategic marketing solutions for small consumer-based clients. Plan, execute, and finalize projects according to strict deadlines and within budget, including acquisition of resources and coordination of team efforts.

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