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Work Background
Elastic SuiteManager of Account Management Europe
Apr. 2024Barcelona, Catalonia, Spain• Lead and develop the European Account Management team delivering top-tier customer success management for a portfolio of 120+ strategic accounts, driving high retention and revenue growth.
• Act as strategic liaison for executive stakeholders, championing SaaS solutions aligned to client business needs and digital transformation goals.
• Leverage data-driven insights and business intelligence (BI) tools to identify upselling and cross-selling opportunities, consistently expanding account revenue.
• Collaborate cross-functionally with Sales, Marketing, Product, and Engineering teams to optimize omnichannel strategies and improve the overall customer journey.
• Manage contract negotiations and renewals, employing strong relationship and change management skills to secure long-term partnerships.
• Oversee sales pipeline forecasting and performance tracking via advanced analytics platforms.
Elastic SuiteSr. Account Manager
Nov. 2021 - Apr. 2024Barcelona, Catalonia, Spain• Managed key strategic accounts across B2B and B2C, driving business growth through effective customer success programs and strategic upselling initiatives.
• Partnered with cross-functional teams (Sales, Marketing, Customer Success, Product) to design and execute go-to-market (GTM) strategies informed by market and data analysis.
• Created and implemented training programs to enhance platform adoption, retention, and user engagement metrics.
• Led contract renewal negotiations, maintaining strong client satisfaction and renewal rates.
• Utilized CRM and analytics tools to monitor client health, generate actionable insights, and inform continuous product improvements.
Elastic SuiteSr. Project Manager
Feb. 2020 - Nov. 2021Barcelona Area, Spain• Directed global client onboarding and integration projects, ensuring smooth implementation of e-commerce and ERP system integrations.
• Spearheaded client enablement initiatives, including training and adoption strategies that improved platform utilization and satisfaction.
• Supported sales teams with technical insights during pre-sales and solution design phases.
• Coordinated cross-regional teams using agile project management methodologies to deliver projects on time and within scope.
Leadtech GroupDigital Project Director
Aug. 2018 - Feb. 2020Barcelona Area, Spain• Led the end-to-end lifecycle of digital products, from market research and ideation to launch and scaling across global markets.
• Defined and executed go-to-market (GTM) strategies for multiple digital verticals, leveraging market analysis and customer insights.
• Managed multi-disciplinary teams (Product, Tech, UX, Content, Sales, Finance) to ensure aligned, timely delivery.
• Designed and implemented custom CRM and Business Intelligence (BI) systems to enable data-driven decision-making.
• Owned project P&L and KPIs to track performance and ensure profitability.
NestléDigital Transformation Manager
Feb. 2018 - Aug. 2018Barcelona y alrededores, España• Led global rollout of digital platforms and mobile applications across multiple markets, adapting strategies for local business requirements.
• Coordinated cross-functional, in-house and offshore teams across tech, UX, and marketing to ensure smooth project execution.
• Implemented sales funnel optimization initiatives using A/B testing and performance analytics to improve conversion rates.
• Oversaw scalable digital transformation programs aligned with brand objectives and customer engagement goals.
everiseCommerce Solutions Team Leader
Feb. 2016 - Feb. 2018Barcelona Area, Spain• Delivered complex, scalable e-commerce and marketplace solutions globally, including dropshipping, flash sales, and multi-channel integration.
• Led technical architecture validation and functional design to ensure robust and scalable delivery.
• Managed order management systems (OMS) integrations covering payment, billing, inventory, and returns.
• Acted as Scrum Master and Product Owner, driving agile workflows, sprint planning, and backlog prioritization.
• Led successful SAP ERP integrations (FI, SD, MM, PI-PO) to align backend operations with front-end commerce platforms.
• Owned project budget, P&L, and continuous process improvement initiatives.
Falabella RetaileCommerce Project Manager for Argentina & Uruguay
Jun. 2014 - Aug. 2015Argentina• Directed end-to-end management of eCommerce platforms and omnichannel initiatives (Click & Collect, Last Mile delivery) for Argentina and Uruguay.
• Led mobile app development tailored to regional market needs and high-volume seasonal campaigns (CyberMonday, Black Friday).
• Coordinated integration of back-office systems including shipping, payments, order tracking, and post-sales processes.
• Managed a 36-person cross-functional team, ensuring timely delivery across development, QA, and commercial units.
• Designed and oversaw User Acceptance Testing (UAT) and functional requirement validation.
HPCorporate Business Developer for Spain and Portugal
Jul. 2013 - May. 2014Barcelona Area, Spain• Developed and executed sales and business development strategies for Spain and Portugal markets.
• Focused on customer retention, contract renewals, and expansion through strategic account management.
• Fostered strong client relationships, driving business growth and customer satisfaction.
KeepconProduct Manager
Apr. 2010 - Sep. 2012Buenos Aires, Argentina• Managed full product lifecycle including branding, backlog management, and feature roadmap design.
• Acted as product evangelist and Scrum Product Champion (SPC) for key client accounts.
ESET LatinoaméricaProduct Marketing Manager
Feb. 2008 - Apr. 2010Argentina• Led brand management and lead generation strategies across Latin America.
• Developed multi-channel promotional plans and loyalty programs.
• Optimized online shopping experiences and pioneered presentations at international trade shows.
Prince ConsultingMarketing and Communications Specialist
Mar. 2004 - Jan. 2008Buenos Aires, Argentina• Created marketing collateral for print, digital, and new media.
• Coordinated national corporate events and trade shows.
• Executed demand generation campaigns and measured marketing ROI.
Elastic Suite
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