BanjoBusiness Partnerships (Director-Level)
Feb. 2016 - Jul. 2017Greater Minneapolis-St. Paul AreaResponsible for net new sales in strategic accounts and partnerships, account management of said partnerships, management of go-to-market team, marketing initiatives, and media product strategy. -Conducted thorough research into competitors and solutions in each vertical, and when applicable, created and proposed new products and pricing (launched three new platforms, including a freemium concept in the news/media vertical which led to market coverage at 30x+ current client base)
-Developed strategic plans for revenue growth and provided counsel to sales team to evaluate target clients while helping them develop strategies to win business; this included thorough analysis on overall market trends, data from client segmentation, and current sales funnel
-Generated new business revenue in many verticals including financial services, brands, event venues, security and risk management, and large partnerships in the news/media industry
-Worked directly beneath Banjo's CEO, and was responsible for launching Banjo's technology into new verticals and sectors, identifying business needs and providing integrated value propositions to help those industries become successful with our technology, performing demonstrations of products, and working with prospect from beginning of sale to close
-Managed our go-to-market team, consisting of sales, business data, and customer support professionals; set quarterly goals, personal MBOs, managed training and onboarding processes for new hires, and offered daily support
-Was responsible for all marketing initiatives, including but not limited to decks and other assets and materials needed for new vertical launches, content for email marketing blasts, and attendance and speaking events at applicable conferences
-Was responsible for the overall management of several existing corporate partnerships, developed new revenue opportunities and mutually beneficial partnership programs