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Work Background
Export Sales Manager
ASYA ÖRMEExport Sales Manager
Sep. 2023Istanbul, Türkiye
Regional Sales Manager
AMMEGARegional Sales Manager
Jan. 2019 - Aug. 2024Istanbul, TurkeyPartners Group merged these world-leading suppliers in belting technology – Ammeraal Beltech and Megadyne Group as Ammega.  Plan, prioritize, and schedule the team’s activities so that resources are used effectively and KPIs are met,  Leading the transaction process to engage new products to Turkey market  Monitor the team to identify problem areas and support to improve the overall performance,  Follow up invoicing btw Ammega and customers to create a smooth process  Manage Sales Tunnel and CRM applications effectively,  Team management,  Change the direction and perception of the team,  P&L responsibility  Take action proactively when necessary,  Apply the management decisions correctly and quickly.
Trade Marketing Manager (Eastern Mediterranean Cluster)
Imperial TobaccoTrade Marketing Manager (Eastern Mediterranean Cluster)
Jan. 2015 - Dec. 2018Istanbul, Turkey Responsible for Turkey, N. Cyprus, Israel, Palestine, Egypt markets P&L responsibility  Developed and delivered the trade marketing strategies/plan for trade segments  Determines the trade initiatives including retailer segmentation, visibility, availability, advocacy, volume activities and managed A&P budget in line with these objectives (~10 mio £ yearly)  Distributor management in five different countries,  Maintained a strong relationship with Field Sales, Marketing Team, Operations, and Finance and utilize information from a range of sources to understand market trends, competition, channel / customer strategy and brand strategy  Plan, launch and manage new Retailer Loyalty Programme in collaboration with a 3.Part  Utilizing and analyzing information sources (internal data, Nielsen)
Trade Marketing Manager
Imperial TobaccoTrade Marketing Manager
Jun. 2014 - Jan. 2015Istanbul, Turkey POP material responsibility in collaboration with 3. Part Leading, reporting merchandising (planogramme) activities  Route/Territory Planning support for all markets  Planning and reporting sales team incentives  Distributor management (more than 15 different distributors all around the country), Leading the implementation of Salesforce project  Plan, launch and manage Sales Team Performance Programme (sales volume , money collection, monthly trade marketing activity, Availability, OOS, POP target realization)  Planning and managing guerilla marketing and in-store activities to create brand awareness
Regional Sales Manager
Imperial TobaccoRegional Sales Manager
Sep. 2013 - Jun. 2014Istanbul, Turkey Achieved annual sales, distribution, availability, activation targets of İstanbul Europe region  Managed, allocated, budgeted in line with sales strategies, distribution, visibility and profitability targets  Created and sustained collaborative relations with the distributors to utilize business results  Traditional channel management,  Managing the sales team (85 Sales Rep, 9 Sales Supervisor, 12 Merch.)
Store Sales Manager
ATU Duty FreeStore Sales Manager
May. 2009 - Aug. 2013Istanbul, Turkeyİstanbul International Atatürk Airport Arrival Zone’s duty free. • Determine and notify the activity target sales to the sales team , controlling the activity performances • Implementation of sales activities and centrally defined sales strategy in excellence • Establish coordination between Category Department and three stores of arrival zone. • Motivating, leading and educating the team members. • Managing merchandising team for all brands • Managing and controlling merchandising, • Analyze and criticize the personal sales performances and acting behaviors of the team, • Arranging the shift schedule monthly, • Giving feedback to merchandiser about the market needs, • Seeking opportunities to increase customer satisfaction and sales • Managing the stock levels of three stores
Horeca Sales Executive
Doluca Wine CompanyHoreca Sales Executive
Jan. 2007 - May. 2009Istanbul, Turkey Achieving annual sales, distribution, availability, activation and money collection targets of Beyoğlu region  Tracking the sales consistency of each contracted account for ROI and adding new ones  Organizing product based trainings for POS staff to create a sustainable sales for Doluca wines  Organizing activities to meet with potential consumers with the collaboration of the Marketing team
Support Sales Representative
Anadolu EfesSupport Sales Representative
Feb. 2006 - Dec. 2006Izmir, Turkey
Sales Representative
Yaşar Birleşik PazarlamaSales Representative
Apr. 2005 - Feb. 2006Izmir, Turkey
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