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Work Background
T&P๐Associate Director, Global Performance Media (Electronic Arts)
Oct. 2022
Assembly GlobalAssociate Director, Paid Social
Jan. 2022 - Sep. 2022- Led media planning and oversaw execution and reporting for healthcare, utility, consumer brands with media spend in excess of $200k/month. - Presented insights, optimizations, trends, and made strategy recommendations to key members of the team, both internally and externally. - Main point of contact for agency planning teams, client teams, and platform representatives.
- Led the development, coaching, and mentoring of direct reports, including both entry level and senior associates. - Participated in strategy building for new business development plans and pitches. - Streamlined processes for the paid social team at large including ensuring proper documentation and workflow efficiency, managing employee bandwidth, and proper delegation of resources across clients.
PrecisionPrincipal, Paid Media
Jul. 2021 - Jan. 2022Washington, District of Columbia, United States- Developed omnichannel marketing strategy and media plans for a variety of political and nonprofit clients for persuasion, direct response, and fundraising objectives across OOH, paid social, search, and programmatic. - Oversaw ad trafficking and QA processes for campaigns; was lead on check-ins with internal teams to ensure proper optimization, pacing, and budget adherence. - Reported on campaign performance, analyzed data, and present findings to key stakeholders both internally and on the client-side
- Acted as key client contact and built relationships with all client parties. - Oversaw the development, coaching, and mentoring of junior staff, including both entry level and senior associates.
Truth InitiativeMedia Planner - Paid Social
Mar. 2020 - Jul. 2021Washington DC-Baltimore Area- Developed paid social strategy for organization-wide direct response, awareness, and persuasion campaign initiatives. including extensive lead generation efforts and high-impact, media-first approaches to major tentpole events
- Planned and executed an estimated $10 million dollar budget across Facebook/Instagram, Snapchat, TikTok, Twitter, Pinterest, and Reddit in the fiscal year. - Created appropriate conversion events and conducted any necessary troubleshooting; ensured pixels were correctly installed and firing. - Trafficked all ads across all social platforms; handled day-to-day optimizations to ensure efficient spend and maximum return.
- Report on campaign performance, analyze metric data, and presented findings in easily digestible snippets to C-suite level executives - Maintained relationships with all paid social platform representatives
Beaconfire REDAdvertising Specialist
Jun. 2019 - Feb. 2020Arlington, VAStrategized & managed complete direct response, persuasion, and fundraising digital advertising strategies for a variety of nonprofits across paid social and programmatic channels, including creative message testing, audience segmenting and analysis, etc. Managed and maintained overall client and campaign relationship; trafficked and optimized all media spend in-house and with appropriate vendors.
The New Media FirmDigital Strategist
May. 2018 - May. 2019Washington, District Of ColumbiaProposed, created, and implemented political digital strategy across multiple digital and social advertising platforms. Responsible for digital advertising buys by utilizing social media platforms and programmatic DSPs. Researched and communicated new tools and technology to better support clients' goals. Builds, monitors, and optimized market ad campaigns. Reports on and interprets results and metrics into actionable knowledge. Main platforms used: Facebook, Instagram, Twitter, Google Adwords, Snapchat, YouTube via Google, Google Analytics, and Basis DSP.
RAINNSocial Media Manager
Nov. 2016 - Feb. 2018Washington D.C. Metro AreaRevamped, strategized, and executed digital strategy across social media and email channels, including forecasting potential social media needs dependent on breaking news and policy changes. Implemented tools to better diversify social media content, read audience sentiment, and gather insights to inform future strategy decisions. Maintained relationships with key stakeholders internally and externally, including high-profile influencers and celebrities.
Lansinoh LaboratoriesSocial Media Associate
May. 2016 - Oct. 2016Alexandria, VirginiaCreated content for and oversaw all social media channels. Maintained close ties with the PR, marketing, brand development, sales, research, and operations teams to ensure our social strategy was accurate and smoothly deployed.
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