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Network Power<100 people
Roles
💸100%
Marketing
🐦100%
Design
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Work Background
Working Committee Member
Piñas Bay ConservancyWorking Committee Member
Jan. 2021Panamá, PanamaActing Marketing Manager for the Piñas Bay Conservancy.
Marketing / Systems Manager
Tropic Star LodgeMarketing / Systems Manager
Oct. 2020Panamá, Panama · On-siteMarketing & Systems Manager for Tropic Star Operations group of companies. Information Systems strategy and development Website Development Process Development (and BOS implementation/maintenance) Internal e-learning development and training Workflow Automation Client Communication Strategy Email Marketing Strategy Social Media Marketing Media Liaison Graphic Design DTP Design Marketing Material Development Public Relations Brand Management SEO and Content Marketing Copywriting Research and Development Marketing Strategy Campaign Management Trade Shows & Industry Events Agency Liaison Supplier Sourcing and Management Working Committee Member - Piñas Bay Conservancy Volunteer - Future Minds Foundation
Consultant
Tropic Star LodgeConsultant
Mar. 2020 - Oct. 2020Panama City, Panamá, Panama
Paid Social Consultant
unmarketdPaid Social Consultant
Mar. 2020 - Aug. 2023Dubai, United Arab Emirates
Senior Paid Social Manager
JellyfishSenior Paid Social Manager
Mar. 2019 - Mar. 2020Durban Area, South Africa
Training Specialist
JellyfishTraining Specialist
Jan. 2019 - Mar. 2020Digital Marketing / Social Media trainer proving both classroom style and private corporate training across industries and skill levels.
Paid Social Specialist
JellyfishPaid Social Specialist
Jun. 2018 - Mar. 2019Durban Area, South AfricaMy role involves providing paid social solutions in a specialist capacity for clients around the globe at the World's biggest boutique agency, Jellyfish. Functions include: - Cross-platform media planning - Performance benchmarking - Measurement and analysis - Ad Development - Paid Social Strategy - Media buying across Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat - Campaign Management including performance, optimisation and reporting - Budget Management - Innovation and Testing Development - Training and Staff Development - Process + Workflow Development - Content Planning - Research and Insights I am also an official trainer for our corporate/public classroom style training division. Local clients worked on include: Investec, Re/max, Willowton Group, Topmed, Clarins, The Foshini Group, MRP Group and Collins Residential. International Clients worked on include: Vanguard, UGG, FindMyPast, FAGE Total Yoghurt, HOKA, Bower, Betika and Rackspace.
Digital & Content Specialist
SBS Marketing ZADigital & Content Specialist
Nov. 2017 - Jun. 2018Pinetown, DurbanDigital Marketing including Paid Social Media and advertising, Campaign Strategy, Keyword Research, SEO, Social Media Strategy, Email Marketing. Wordpress website development & Management, Copywriting, PR, Social Media Content Creation, Design, Video Content, Content research & curation. Digital Marketing Accounts, Events support. Systems and software used include Adobe Suite (Photoshop, Illustrator, Dreamweaver, Premiere) Trello, Canva, MailChimp, SMSPortal, Microsoft Office, and more)
Founder
The Kickstart CollectiveFounder
Jan. 2017 - Dec. 2018The Kickstart Collective is a non-profit organisation made up of a group of talented professionals, passionate about empowering entrepreneurs, by using their skills to help incubate and launch local businesses struggling to make it through the challenging start-up phase.
Marketing Coordinator
Pangolin Photo SafarisMarketing Coordinator
Dec. 2016 - Nov. 2017Digital marketing - Social Media (Paid and Organic), Google Adwords, Google analytics, Hotjar, LeadDyno, Zoho Suite including CRM, Sales IQ, Projects, Campaigns, Social, Books and Reports. Wordpress Website Management (including functionality extensions and styling implementation when needed) Wetu Itinerary management, Organizing of Trade Shows and Expos, Planning and Running monthly local events, including bookings management via ActivityBridge, Graphic Design of Marketing Material (for print and digital use) Organizing of FAM trips, in-office technical support, new software implementation, copy writing, MailChimp bulk mail communications, including automation and campaigns, liaising with STO's and other third party representatives, conducting surveys with clients, presenting analytical reports and insights, assisting the CEO with conceptualization of marketing campaigns and concepts.
Production and development
Macrocosm Ultra Digital (Pty) Ltd - Digital Marketing and REAL conversionProduction and development
Aug. 2016 - Dec. 2016Head of Social Media, Wordpress Development, SEO Copy Writing, Content Production, Content co-ordination, Sales.
Writer
tunecollective.comWriter
Jun. 2016 - Jan. 2018United StatesEditorial Writer providing music news and reviews for the internationally recognized music platform.
Partner
SPICE4LIFE.co.zaPartner
Aug. 2015 - Aug. 2016
Communications Manager
SPICE4LIFE.co.zaCommunications Manager
Mar. 2014 - Aug. 2016Visual Communication - managing creative briefs and processes within the company, Team and project management (Trello, Dropbox, Evernote, Slack), Head of Social Media, Social Media Content Generation, Marketing Account Management, Content Head - Travel & Entertainment, Digital Marketing, Strategic Marketing, Research, Strategy, Website Administration, Communications Management, Graphic Design, Copy Writing, Features Writing, Basic HTML, CMS Back-end, Wordpress Development, Investigative Journalism, Reviews, Events and Social Networking, Media Liaison, Intern Mentorship and training, Administration, Statistics, Google Analytics, Video and Presentation Projects, Newsletter development, Public Relations, Website Administration, Technical troubleshooting and Assistance.
Manager
Hello AgainManager
Mar. 2013 - Dec. 2013Social Media Management, Running of the store blog, Ad design, Stock Management, Managing Staff, Managing Cash-on-hand and book keeping, assisting clients, media liaison, store management, graphic design, Administration, Stock Reports, Sales Reports and analytics, sales management, training and implementation. Overall management of the Long Street Branch.
Urban Scout (Market Research)
Instant GrassUrban Scout (Market Research)
Jan. 2010 - Dec. 2013Cape TownI was hired by Instant Grass, a Consumer Insights agency, to work part-time during my final 2 years in high school. - Conduct and compile in depth research based on specific briefs from their clients. - Keep a close eye on consumers behavior, and monitor the where, who, what, when and why, providing field research feedback. - Ask the right questions to the right people, gather evidence, and leave a mark. It is through this job that I really developed a taste for marketing, consumer behaviour and brand perception.

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