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Bio-TechneMarketing Campaign Manager
Oct. 2021 - Apr. 2024Minneapolis, MN · HybridMarketing Campaign Manager responsible for strategic marketing activities focused on business unit sales growth.
• Managed and deployed multi-channel marketing campaigns that resulted in a 38% increase in revenue over the previous year. • Recognized for collaboration by the business division on successful product launch.
• Managed Marketing activities that support global marketing (North America & EMEA)
Modern FoundationDigital Account Supervisor
Jun. 2016 - Sep. 2021Plymouth, Minnesota• Strategically driven account leader focused on strategies that help clients meet their business goals leveraging customer personas and customer journeys. • Successfully managed the business transition of a client to include a new customer base. As a result of the shift, they closed the loss gap by 21%. To date, they are up 45% over the previous year in sales in this segment.
• Helped a client exceed a $2 million sales goal by 150% using digital strategies.
• Built and managed advertising and high-level digital strategies to support clients' business growth using personas and customer journeys.
• Helped a client increase organic traffic by 59% and goal completions by 400% using SEO strategy and Brightedge. Helped the client improve their cost per conversion with diversified strategies to attract leads through Google Ads, Local Service Ads, organic content, and paid social.
• Managed next-gen analytics/reporting tools for clients. (TapClicks, Brightedge, Rival IQ, Netbase, Hootsuite, HeyOrca, Sprout Social & Google Data Studio)
Lee BrandingFreelance Account Manager
Jan. 2015 - Dec. 2016Greater Minneapolis-St. Paul AreaClient advocate working with agency's leading client Medtronic during peak project development and launches.
724 FactoryPublic Relations and Content Strategist
Jan. 2014 - Dec. 2015Sioux Falls, South Dakota AreaA digital marketing firm focused on medical and food manufacturing. Specialized in web development and online advertising.
• Generated significant increase in website activity for two large clients using online advertising tools, strategic planning, and communications to create unique strategies for each using Choozle. • Renewed contracts with three largest clients using customer relations, communications, positive attitude and attention to detail to improve activity on websites and increase social media traffic. • Increased brand presence on web and social media for a rebrand of a national client. Initiated the rebrand campaign from beginning to end using communications and customer relations
• Minimized damage to client business by using communication, customer relations, organization and attention to detail to quickly re-establish client website after cyber-attack.
• Increased web traffic by 400 percent using market analysis, strategic planning, communications and attention to detail to combine search engine optimization with social media to drive consumers to client website. • Fostered consumer engagement by using communication and organization to streamline social media tools. • Invited to speak at Killian College about business communications because of expertise.
First Dakota TitleTitle Assistant
Jan. 2011 - Dec. 2014Sioux FallsProduced reports for lending institutions describing property information, mortgages and judgments using critical thinking, problem-solving, communications and research. Represented Special Events committee as Communications Coordinator using communications and organization. • Selected by upper management to train staff on property search best practices because of expertise, communications and leadership.
Sammons Financial GroupTreasury Associate
Jan. 2010 - Dec. 2011Sammons Financial Group• Processed electronic deposits into the general operating account
• Researched and reviewed policies for money laundering and fraudulent activity
• Experienced in reviewing wire transfers and ACH Payments
• Distributed checks to different departments within the company
South Dakota Democratic PartyField Organizer
Jan. 2010 - Dec. 2010Mitchell, SD• Managed campaign office for 5 counties for Stephanie Herseth Sandlin, Scott Hiedepriem and state Democratic delegates • Proactively led strategic recruiting efforts and contacted local democrats for campaign support • Orchestrated and oversaw phone banks/ telemarketing and canvassing events for 30 area volunteers
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