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Work Background
Diamond Trading GroupCreative Director
Sep. 2024New York, New York, United States
Artisan 34Head of Packaging & Brand Development
Oct. 2021 - Nov. 2024Spearhead the management of all incoming design and production projects, ensuring seamless workflow and timely execution Manage and direct a team of dynamic designers in the development and production of brand & packaging deliverables Implemented and currently maintain a robust project tracking system, managing all essential deadlines and pertinent project information Provide strategic creative direction in the development of business-to-business and direct-to-consumer brands within the home fashions market Strategize direction for web design and content creation for direct-to-consumer brands, optimizing user experience & engagement. Conceptualize & execute design assets including logos, packaging, presentations, and marketing materials, catering to retailers such as Home Goods, TJMaxx, Nordstrom Rack, BJ’s, Burlington, and Ross Conduct industry consumer trend analyses by comp shopping the market and effectively adapting designs based on clients’ needs Generate CADs that showcase fully merchandised product, facilitating elite presentations that drive sales growth and minimize sample expenses Maintain NYC showroom with graphics, banners, signage, and marketing materials that align with market-week timelines and buyer meetings Translate purchase-orders into meticulous tech pack files for overseas factories to bulk produce product and packaging Troubleshoot issues related to margin , container space and ease of execution that can be improved with carefully curated packaging solutions
Amiee LynnPackaging Design Director
Dec. 2018 - Oct. 2021New York, New YorkRevolutionized departmental operations by implementing a file structure and project management system, enhancing efficiency & productivity Direct, complete, and delegate all incoming creative projects including branding, packaging, marketing and product development for product categories such as accessories, active-wear, beauty & cosmetics, and home fashions Conduct thorough research and analyses of market and consumer trends, leveraging insights to better strategise new concepts Ensure adherence to rules and regulations outlined in multiple compliance manuals and private label guides, such as Juicy Couture, Jessica Simpson, Kohl’s, Nike, Nine West, Ulta, and Walmart Cultivate and maintain strong interpersonal relationships with a network of factories and suppliers Oversee the packaging production process from conceptualization to development, approving all sample stages prior to bulk production Held the role of Walmart PDQ specialist, demonstrating expertise in production processes tailored to Walmart’s specific requirements
Amiee LynnArt Department Manager
Nov. 2017 - Oct. 2021New York, New York
Amiee LynnSenior Designer
Mar. 2017 - Oct. 2021New York, New York
Enchante AccessoriesSenior Packaging Designer
Aug. 2016 - Mar. 2017New York, New YorkManage incoming packaging projects, overseeing the design process from conception to execution. Collaborate with a diverse design team to conduct analyses of prevailing fashion trends & aesthetics Design packaging including hang-tags, face papers, stickers, boxes, and PDQ’s, ensuring cohesive brand representation across all touch-points. Produce high-quality mock-ups to provide buyers with tangible previews of proposed packaging designs, facilitating approval on all deliverables Design typographical, graphic, and illustrative-based products distributed in retailers such as Home Goods, Macy’s, Kohl’s, and Bed Bath and Beyond. Developed comprehensive product & packaging tech packs, meticulously detailing specifications for factories to facilitate in mass production. Cultivated & nurtured interpersonal relationships with overseas factories, fostering productive collaboration & seamless communication
Enchante AccessoriesGraphic Designer
Jul. 2015 - Aug. 2016New York, New YorkGraphic Design: Meets with a solidified team to analyze and observe the latest trends and aesthetics in multiple industries and follows detailed trend boards to produce designs. Product Development: Typographical, graphic and illustrative based products using a variety of mediums to achieve the best possible solution. These products include wall art, home and office decor and various functional items. Production Design: Follows trending styles, aesthetics and often private label guidelines to design items such as hangtags, protective/decorative corners, face papers, stickers, labels and callouts that are necessary per each mass produced product. Additionally maintains interpersonal relationships with multiple factories in China to ensure quality control and make sure all requirements are met. Maintains a spreadsheet of existing and past orders to ensure deadlines and requirements are met from production to ship date. Packaging Design: Creates packaging templates with intention for factories to mass produce; follows trending styles and aesthetics to design packaging solutions for a multitude of home decor and functional items. Creates high quality mockups that are sent to buyers for approval prior to mass production and maintains communication with factories to ensure the template is followed and created properly. Sales design and Marketing material: Designs aesthetically pleasing digital layouts of product on sale sheets that are included in presentations for our buyers. Uses photoshop to fake colors, textures, sizes and the overall make-up of certain products to ensure the needs of various buyers.
Press Here PublicityGraphic Design Intern / Freelance Designer
Jan. 2015 - Jun. 2015New York, United StatesDesign impactful social media marketing campaigns for high-profile clients in the entertainment industry, driving engagement and visibility Craft compelling sales decks & comprehensive brand guidelines for potential clients, projects, and events, facilitating successful collaborations Revitalize logos for media & public relations entities, applying fresh branding elements across various platforms to ensure cohesion Design prototypes for high-traffic websites in sectors including travel, entertainment, and food & drink, ensuring intuitive user experiences.
AllstoneFreelance Graphic Designer
Mar. 2013 - Jan. 2015Union, New JerseyDesigned a new brand structure and applied the logo markup and other updates to all stationary Maintained and updated existing website with new branding, products and information Designed multiple advertisements for local magazines newspapers and flyers Designed and maintained a catalog of all product that is used internally and for client meetings Retouched lifestyle and product photography
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