Cahyamas Marketing Sdn BhdKey Account Manager
Jan. 2007 - Dec. 2013Kelantan, Malaysia• Maintained the relevance of the brand by staying on top of emerging trends in the retail environment and communicating with relevant stakeholders to ensure brand messaging was contemporary, tapping into the power of digital and social media channels to connect with new audiences. • Worked cross-functionally with Creative Services, Media and Business Analytics to identify new ways to improve the brand, including creating a number of partnerships with other brands and media outlets, introducing new campaigns and social media initiatives, and overseeing the creation of new digital advertising campaigns. • Creating relevant brand campaigns that stay top of mind in the industry, ensuring a consistent brand experience among consumers. • Responsible for increasing return on marketing investment and maximizing sales revenues for leading digital media firm, overseeing 12 regional offices, and working cross-functionally with sales, customer service, and executive leadership. • Responsible for increasing ROI and maximizing sales revenues while conducting market research related to conferences and seminars, as well as researching product development opportunities. • Managed all aspects of commercial operations for a leading software company, including responsibility for all creative assets, in-store marketing materials and creative services, building revenue by overseeing day-to-day operations of the department. • Captured and documented data pertaining to bid specifications, as well as negotiated and resolved discrepancies with clients. • Developed and enforced franchise guidelines and procedures to ensure that franchisees were complying with company policies, including review of contracts, processing renewals, and enforcing licensing expectations. Supported franchisees and improved opportunities for new franchisees to enter the company by upholding the best interest of the business and ensuring that franchisees adhered to the company’s value system. Tunjukkan kurang