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- Responsible for calculating and increasing return on marketing investment, maximizing sales revenues, and market research. - Responsible for research, market segmentation, and allocation of marketing budget, calculating ROI of key performance indicators. - Estimated, established, and evaluated all-new, future, and existing programs to effectively allocate funding. - Establish brand values, including customer-driven philosophy and emphasis on quality customer service, to build an audience through innovative marketing strategies. - Developed strategies to increase brand awareness and implement marketing strategies that would improve customer relations and plan promotions that would build up the audience. - Increase brand awareness and plan strategic marketing to build up the audience as well as take the audience from the beginning of the journey to the end of it. - Designed and oversaw digital marketing initiatives for a collection of clients, focusing on translation and transformation, including digital ads, social media campaigns, and landing pages. - Led digital marketing initiatives to introduce new clients to the value proposition of our product- offering direction to team members and addressing client needs through practical, actionable solutions. Tunjukkan kurang

Product Manager

• Maintained the relevance of the brand by staying on top of emerging trends in the retail environment and communicating with relevant stakeholders to ensure brand messaging was contemporary, tapping into the power of digital and social media channels to connect with new audiences. • Worked cross-functionally with Creative Services, Media and Business Analytics to identify new ways to improve the brand, including creating a number of partnerships with other brands and media outlets, introducing new campaigns and social media initiatives, and overseeing the creation of new digital advertising campaigns. • Creating relevant brand campaigns that stay top of mind in the industry, ensuring a consistent brand experience among consumers. • Responsible for increasing return on marketing investment and maximizing sales revenues for leading digital media firm, overseeing 12 regional offices, and working cross-functionally with sales, customer service, and executive leadership. • Responsible for increasing ROI and maximizing sales revenues while conducting market research related to conferences and seminars, as well as researching product development opportunities. • Managed all aspects of commercial operations for a leading software company, including responsibility for all creative assets, in-store marketing materials and creative services, building revenue by overseeing day-to-day operations of the department. • Captured and documented data pertaining to bid specifications, as well as negotiated and resolved discrepancies with clients. • Developed and enforced franchise guidelines and procedures to ensure that franchisees were complying with company policies, including review of contracts, processing renewals, and enforcing licensing expectations. Supported franchisees and improved opportunities for new franchisees to enter the company by upholding the best interest of the business and ensuring that franchisees adhered to the company’s value system. Tunjukkan kurang