Joana Popan - Owner | Digital Measurement Consultant, Badata Cuantum

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Network Power<100 people

Roles

🧨100%

Consulting

💰50%

Investor & VC

🔥50%

Startup Founder

Geos

🇷🇴100%

Romania

Work Background

Badata CuantumOwner / Freelance Analytics & Measurement Consultant

Feb. 2021Mures, Romania · RemoteStrategic Analytics Consulting: Owned and led Badata Cuantum, providing specialized analytics and measurement consultancy services to a diverse range of clients. Client Goal Alignment: Partnered with clients to tailor analytics strategies to their unique business objectives and KPIs. Comprehensive Data Analysis: Utilized advanced analytics tools to analyze user engagement, website performance, and customer behavior across various digital platforms. Custom Tracking Solutions: Developed and implemented custom tracking frameworks for websites and digital campaigns, ensuring precise data capture and insightful reporting. SEO and Performance Optimization: Identified and resolved SEO issues, optimizing website performance and enhancing visibility in search engine results. Conversion Rate Improvement: Conducted detailed conversion rate analyses, delivering actionable recommendations to improve client websites and digital marketing strategies. Data-Driven Decision Support: Provided clients with data-driven insights to support strategic decision-making and to optimize marketing and operational effectiveness. Remote Team Management: Efficiently managed a remote team of professionals, ensuring project deadlines and quality standards were consistently met. Training and Development: Conducted training sessions and workshops on analytics tools and best practices for clients and team members. CRM and Data Management: Administered CRM systems, optimizing workflows, data management, and reporting processes.

UnifiedTagging & Digital Analytics Consultant

Jun. 2016Richmond upon Thames, London, United Kingdom · Hybrid*** Full-time & on-site until March 2020 *** Client Goal Alignment: Collaborated with clients to align their website objectives with business needs and KPIs. Data-Driven Strategy Development: Identified, evaluated, and implemented new data-driven strategies and processes. Analytics Tool Expertise: Utilized various analytics tools to provide comprehensive insights into user engagement across websites. Web Tracking Analysis & Enhancement: Conducted in-depth analysis of existing web tracking systems, recommending and implementing enhancements to maximize efficiency. Tagging Implementation: Assisted in implementing on-site and off-site customer journey tagging for international e-commerce websites using Google Tag Manager, HTML, and JS tracking. SEO & Data Gap Solutions: Addressed data gaps, resolved SEO issues, and identified new opportunities for clients’ websites. Ad-Hoc Analytics & Conversion Optimization: Provided ad-hoc analytics and conversion optimization consultancy, offering actionable insights from analytics data. Analytical Support for Senior Management: Supported senior management with analytical insights on technical projects. Digital Marketing Project Management: Managed digital marketing projects and collateral, ensuring data accuracy and consistent reporting. Custom Feed Development: Developed customized feeds for Google Shopping, affiliate networks, and social media catalogues. CRM Administration: Handled all CRM administrative functions, including maintenance, workflows, dashboards, tasks, and new data management.

Transylvania Business CenterActing Director / General Director | Centre for Student Practice

Jun. 2011 - Dec. 2016Cluj County, Romania · On-siteEducational Leadership: Provided training and coaching in web design to bachelor, master, and PhD students. Internship Coordination: Oversaw the organization and management of student internships and practical experiences within the company. Course Design & E-Learning Development: Created specific instructions and content for courses in web design, SEO, e-marketing, social networking, and mobile business, catering to students and graduates at all levels. Website Management: Analyzed, managed, optimized, and monitored the company's websites, ensuring top performance. Market Research & Database Creation: Conducted virtual market research for affiliate marketing and data collection for new database creation and management. International Consulting Project Leadership: Coordinated the SES German assistance program (Senior Experten Services), an international consulting initiative. Virtual Office Management: Handled e-secretarial tasks, internal and external correspondence, and travel arrangements for international engagements. Database & E-Customer Management: Managed databases and e-customers, focusing on marketing and call center activities, particularly for the Economic Missions project related to China’s International Import Export Trade. Call Center and Office Management: Administered call center and office activities within the SES German assistance program.

Design 19IT Project Manager

Sep. 2014 - Sep. 2015Județul Cluj, România · On-siteMultifaceted Team Leadership: Effectively coordinated cross-functional teams, including design, web development (front-end and back-end), testing, SEO, and marketing, ensuring seamless project execution. Project Management Excellence: Skilfully planned, organized, and managed multiple projects simultaneously, with a focus on quality in a deadline-driven environment. Projects spanned across PSDtoHTML, HTML5/CSS3, Bootstrap, WordPress, and Zend. Lifecycle Management Expertise: Oversaw the full systems development lifecycle, aligning with project objectives from design and development stages through to implementation, optimization, and testing of websites. Client Relations & Needs Assessment: Successfully liaised with both local and international clients, adeptly identifying their needs and building strong, productive relationships. Proposal Development & Client Briefing: Crafted tailored proposals to meet client requirements and translated client briefs into actionable plans for the team. Client Communication & Issue Resolution: Kept clients informed about new business or product developments and efficiently resolved any issues or complaints. User Training & Best Practices Coaching: Developed user instructions and coached clients on best practices for website utilization. Documentation & Reporting: Created comprehensive work and team management documents, including checklists, mock-ups, project reports, and KPIs. Web Content Management: Handled web content updates, including copywriting, translation, landing page campaigns, e-commerce product and service integration, and on-page optimization. Quality Assurance Oversight: Conducted meticulous quality testing of projects (both manual and automatic QA/UX), ensuring pixel-perfect, cross-browser, and cross-OS functionality. Agile Project Reporting: Managed and reported on project progress and achievements using Agile software development processes.

evolsoSEO Specialist & Tester

Dec. 2013 - Jun. 2015Județul Cluj, România · RemoteStrategic SEO Enhancement: Spearheaded comprehensive keyword research and content optimization initiatives, significantly boosting on-page SEO effectiveness. Analytics & Reporting Mastery: Administered web analytics dashboards and reporting tools. Excelled in data interpretation, identifying key performance issues, and crafting tailored SEO strategies that markedly improved website positioning in search engine results. Competitive Off-Page SEO: Conducted in-depth competitor SEO analysis. Successfully submitted sites to search engines, web and business directories, and niche platforms, amplifying web presence. Quality Assurance in Mobile App Testing: Diligently performed manual testing across multiple mobile devices, ensuring flawless app functionality and user experience.