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Work Background
CiscoWebex Events, COO (Business Intelligence and Strategy)
Aug. 2023 - Dec. 2024TurkeyAt Cisco, I spearheaded strategic initiatives and global operations for Webex Events, guiding the organization through transformative growth and operational excellence. My leadership extended across Business Intelligence, Finance, People & Culture, Operations, and Procurement, ensuring seamless alignment with corporate objectives. Key Contributions:
• Acquisition Integration: Played a pivotal role in aligning Webex Events’ operational strategies with Cisco’s global systems during the acquisition, ensuring a smooth transition and operational efficiency gains.
• KPI Dashboards: Developed cross-departmental performance dashboards that elevated decision-making, driving alignment across diverse functions and enabling data-driven strategies.
• Remote Operations: Established a fully remote operations model, reducing costs and increasing flexibility without compromising performance.
• Recognition: Contributed to Webex Events’ recognition as a Leader on G2, solidifying its market leadership and client trust. As a Global Business Strategy & Operations Leader, I drove innovation and operational excellence, ensuring Cisco and Webex Events maintained their competitive edge in an evolving digital landscape.
CiscoWebex Events, Leader, Business Strategy and Global Operations
Aug. 2021 - Aug. 2023Turkey
Webex Events (formerly Socio)Head of Operations - Turkey
Jul. 2019 - Jul. 2021TurkeyAs Head of Operations for Webex Events in Turkey, I led the foundation and growth of the local team, ensuring seamless integration with global operations while driving operational efficiency and performance excellence. Key Contributions:
• Team Growth: Successfully expanded the Turkey-based team by 5x, establishing a robust foundation for scaling operations and engineering functions.
• Operational Excellence: Streamlined budgeting processes to achieve on-target financial performance, supporting rapid organizational growth.
• Performance Tracking: Built and deployed KPI-based performance tracking systems that empowered cross-departmental alignment and improved accountability.
• Recognition & Market Impact: Contributed to Socio's acquisition by Cisco and its recognition as a G2 Leader, strengthening its reputation as a market innovator.
• Remote Work Model: Transitioned the team to a fully remote operations model, enhancing flexibility and operational resilience during critical growth phases.
• Tools Implementation: Introduced and managed 360-degree performance reviews through Lattice, fostering transparency and development across all levels. This role was instrumental in establishing Turkey as a strategic hub for Webex Events, driving operational success and positioning the organization for future scalability.
PozitifDigital Product Development Director
Nov. 2015 - Apr. 2018Istanbul, TurkeyAt Pozitif, I led the digital transformation journey, directing cross-functional teams and third-party agencies to deliver cutting-edge digital products and solutions. My role required strategic oversight and hands-on execution, driving business growth through innovative product development and operational efficiency. Key Contributions:
• Product Innovation: Spearheaded the development of flagship products, including: • Mobilet: A next-generation event ticketing marketplace. • Mobilet Pro: Event sales tracking for business clients. • Mobilet Reader: Ticket validation technology. • Backstage: A cloud-based content, event, and venue management system. • Pozitif ID: A unified customer login and management platform.
• Project Portfolio Management: Managed a diverse portfolio of digital projects, applying Agile, Scrum, and Waterfall methodologies to ensure timely and successful delivery.
• Risk and Performance Management: Conducted comprehensive risk analyses and implemented preventive action plans, enhancing project stability and performance.
• Operational Efficiencies: Streamlined internal systems for budgeting, invoicing, expense tracking, and approval workflows, reducing turnaround times and increasing process transparency.
• Vendor Management: Directed the review, selection, and management of third-party development agencies, optimizing resource allocation and performance.
• Digital Transformation Strategy: Evaluated emerging technologies and implemented innovative solutions aligned with Pozitif’s long-term strategic objectives. By aligning technology, operations, and business strategy, I successfully elevated Pozitif’s digital ecosystem, delivering measurable value to stakeholders and positioning the company as a leader in its field.
TurklineCOO
Mar. 2013 - Jun. 2015Istanbul, TurkeyAs COO of Turkline, I oversaw the agency’s operations, bridging strategic planning with execution to drive organizational growth and deliver exceptional client outcomes. My role encompassed a wide spectrum of responsibilities, from managing high-level strategy to addressing operational challenges with precision. Key Contributions:
• Strategic Leadership: Translated CEO and Board directives into actionable strategies, aligning resources and priorities to maximize value creation for stakeholders.
• SEO and Digital Excellence: Leveraged expertise in SEO and IT architecture to resolve complex project challenges, delivering measurable improvements in client campaigns and visibility.
• Client Portfolio Management: Directed high-impact projects for major clients, including Akbank, Ziraat Bankası, ING Bank, Turkcell, and TAV, ensuring timely delivery and exceeding expectations across 50+ accounts.
• Operational Optimization: Designed and implemented performance dashboards to track key metrics, balancing efficiency with effectiveness across all departments.
• Team Development: Cultivated a culture of continuous improvement, mentoring teams and aligning Knowledge-Skills-Attributes (KSA) with organizational goals.
• Process Redesign: Led process optimization initiatives, introducing robust systems for resource planning, project prioritization, and risk management. Under my leadership, Turkline evolved into a well-structured and high-performing agency, delivering exceptional results to clients while maintaining operational excellence.
Zip BilisimAdvising Partner
Mar. 2012 - Mar. 2013Istanbul, TurkeyAt Zip Bilisim, I played a key role in designing and implementing IT and business strategies, focusing on creating innovative platforms and optimizing processes to deliver measurable results. My leadership encompassed end-to-end project management, risk governance, and strategic alignment of IT systems with organizational goals. Key Contributions:
• Platform Development: Directed the design and launch of Hediyekartlar.com, a 360-degree gift card platform supporting over 10 major brands with customizable solutions, enhancing customer engagement and loyalty.
• Strategic IT Alignment: Defined and executed IT objectives and metrics that supported business goals, ensuring seamless integration of technology and strategy.
• Process Optimization: Led the optimization of enterprise processes through IT, enhancing operational efficiency and service delivery.
• E-Commerce Solutions: Developed and delivered scalable e-commerce platforms, enabling brands to enhance their online presence and customer experience.
• Governance & Risk Management: Established IT governance protocols and integrated risk management frameworks, ensuring system reliability and operational continuity.
• Service Provider Partnerships: Built and nurtured strategic partnerships with service providers, optimizing resource allocation and service quality. This role allowed me to integrate strategic vision with hands-on execution, positioning Zip Bilisim as a leader in delivering innovative IT and business solutions.
IBMProject Manager – GPS Delivery Center
Mar. 2011 - Sep. 2011Manila, PhilippinesAt IBM’s GPS Delivery Center, I spearheaded high-impact projects focused on continuous improvement, automation, and process optimization. My contributions were instrumental in driving efficiency and enhancing operational workflows within a complex, global environment. Key Contributions:
• Process Innovation: Designed and implemented a Six Sigma Black Belt project for cross-tower seat utilization, achieving significant improvements in resource allocation and operational efficiency.
• Skill Development Algorithms: Developed an algorithm for assessing management skill levels, enabling data-driven subject matter expert (SME) development and succession planning.
• Access Management Redesign: Led the redesign of the Access Management process, aligning internal software gateways with best-in-class security practices to enhance system integrity.
• Risk Management: Conducted comprehensive risk cycle assessments, evaluating market-available tools and implementing an advanced risk management system tailored to organizational needs.
• Global Tool Deployment: Managed the deployment of IBM’s Calendar Management tool, streamlining scheduling processes across the organization.
• Data-Driven Leadership: Provided analytical insights and strategic recommendations to the HR Tower Leader, contributing to improved planning and decision-making. Through my leadership, IBM achieved measurable gains in process efficiency, system security, and workforce capability, reinforcing its commitment to operational excellence.
Hyperlink Web LLCLiason, Business Strategy Advisor
May. 2009 - Mar. 2011Istanbul, Turkey• Acting as the only liaison of Hyperlink Web in Turkey, • Managing projects
• Responsible from outsourcing activities
• SEO, and Google Adwords management
• Business contact and liason for the following domain names: ankara.com, antalya.com, butikoteller.com, cankurtaran.com, denizcilik.com, diler.com, dogan.com, eleman.com, firma.com, hasircilar.com, hemen.com, herlisan.com, hisar.com, iktisat.com, izmir.com, kibar.com, kiralik.com, mutlu.com, nergis.com, ofis.com, omur.com, otobus.com, progida.com, satilik.com, seyahat.com, sirketler.com, tasima.com, tekel.com, toprak.com, turizm.com, turkeyhome.com, turkeynet.com, turkeypage.com, turkeyweb.com, turkish.com, tutun.com, ustun.com, vakif.com, yapi.com, yasar.com, ziraat.com
Northeastern UniversityResearch Assistant (International Business & Strategy)
Apr. 2009 - Sep. 2012Greater Boston AreaAs a Research Assistant in the International Business & Strategy department, I collaborated with esteemed faculty on critical research initiatives, leveraging analytical expertise to contribute to impactful academic work. This role honed my skills in data analysis, research methodologies, and global business strategies. Key Contributions:
• Research Excellence: Conducted extensive studies on R&D investments in private Indian companies, identifying patterns and strategic implications for market positioning.
• Economic Analysis: Investigated the underlying factors contributing to the failure of Indian technology firms during economic downturns, providing actionable insights for academic publications.
• Data Management: Designed and maintained comprehensive data repositories using Microsoft Access, ensuring accuracy and accessibility for ongoing research projects.
• Collaborative Impact: Worked closely with professors to synthesize complex data into meaningful conclusions, supporting their work on international market strategies and contingency models. This role deepened my understanding of global business dynamics, enabling me to bridge theoretical frameworks with real-world applications in strategy and market analysis.
Improvement OfficeFounder & Principal Consultant (Digital, Business & Strategy)
Sep. 2008As the driving force behind Improvement Office, I have partnered with businesses across various industries to design and execute strategies that foster growth, efficiency, and innovation. My work focuses on delivering actionable insights and sustainable solutions tailored to each organization's unique challenges and opportunities. Key Contributions:
• Strategic Planning: Formulated and executed comprehensive business plans for startups and SMEs, ensuring scalability and alignment with long-term goals.
• Data-Driven Insights: Produced in-depth trend analysis reports emphasizing core competencies and unique value propositions, enabling clients to make informed, strategic decisions.
• Digital Transformation: Architected robust IT infrastructures, brand strategies, and design management systems to enhance digital presence and operational efficiency.
• SEO and Campaign Management: Delivered targeted SEO strategies and managed high-performing online ad campaigns, resulting in improved search rankings and increased lead generation.
• Project Leadership: Streamlined project development processes by applying best practices in project management, fostering cross-functional collaboration, and driving timely delivery of objectives.
• Process Optimization: Designed and implemented tracking mechanisms integrated with business workflows, boosting transparency and operational agility. Through Improvement Office, I have consistently empowered organizations to achieve measurable results, elevating their competitive advantage in an ever-evolving market landscape.
Harmonix Music SystemsJr. Business Consultant (Manufacturing)
May. 2008 - Oct. 2008Cambridge, MA, USAAt Harmonix Music Systems, I collaborated with C-level executives and cross-functional teams to optimize manufacturing processes and financial operations. This role provided hands-on experience in streamlining workflows and managing international vendor relations, contributing to the organization’s operational efficiency. Key Contributions:
• Production Planning: Assisted senior executives in creating detailed production plans and financial reports, ensuring alignment with business goals and market demands.
• Audit Resolution: Identified and resolved discrepancies in financial audits, enhancing accuracy and compliance within reporting structures.
• Vendor Management: Oversaw daily operations with international vendors in Japan, Hong Kong, and China, ensuring timely deliveries, accurate orders, and resolution of payment issues.
• Cross-Border Collaboration: Strengthened communication and coordination between manufacturing teams and global partners, improving supply chain efficiency. This role honed my skills in operational strategy, financial analysis, and international business coordination, positioning me to deliver impactful solutions in dynamic environments.
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