Ignacio Pagani - Head of Product, Brandtrack

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Work Background

BrandtrackHead of Products

Dec. 2022Barcelona, Cataluña, EspañaAt Brandtrack, I help create innovative products that bridge music, technology, and user experience, ensuring value and impact for clients worldwide. My role is rooted in collaboration, data-driven decision-making, and strategy to shape cutting-edge solutions. Product Manager Responsibilities - AI & Music Personalization: Directed the development of advanced AI-driven solutions, including neural network graphs for recommendation algorithms, self-learning models like MERT, and automation tools for song tagging. - Real-Time Adaptation: Contributed to products like Brandtrack’s Smart Integrations, enabling real-time playlist adjustments based on live variables like occupancy and weather. - Strategic Rebranding: Helped redefine Brandtrack’s identity with a focus on its website as the first client-facing product, merging design, functionality, and commercial strategy. - Product Roadmap Ownership: Developed and maintained product roadmaps and product lifecycles, aligning internal and client-facing initiatives with strategic goals to address the main pain points. - UX & Usability: Collaborated closely with UX teams to create seamless user flows, enhancing usability and satisfaction. - Impact Through Data: Leveraged analytics and client feedback to drive improvements, contributing to a 100% NPS increase. Music Lead Responsibilities - Building from Scratch: Directed the curation and tagging of over 50,000 songs, building a robust music catalog foundational to Brandtrack’s AI and recommendation capabilities. - Dynamic Music Strategies: Implemented systems to adapt playlists dynamically, ensuring clients deliver the perfect atmosphere. - Catalog Scalability: Ensured a high-quality, diverse catalog that meets client needs and strengthens brand identity, making sure to develop scalable processes for catalog maintenance and management.

NawaiamProduct Owner

Oct. 2021 - Oct. 2022Barcelona, Cataluña, España• Product Owner of the Nawaiam Subscriptions. Developed the product from scratch with the IT team, with decisions made based on the data collected from sales, customer experience, and marketing areas. • In charge of developing and nurturing the relationship with clients around the world including Europe, North America, and Africa • Lead generation and sales utilizing CRMs like Apollo and Pipedrive • Collaborated with marketing professionals and creative directors to ensure the brand and mission of the company were honored in digital campaigns, live events, and all the commercial presentations • Ensure a positive and hassle-free customer experience. • Identified and maximized sales opportunities, and increased customer retention rates by improving branding, go-to-market strategy, digital business strategy, and pricing model.

TIARG IBERIA SLProduct Manager

Mar. 2020 - Nov. 2022Barcelona, Cataluña, EspañaProduct management at Software Factory in charge of the full product life-cycle for both new and existing products. Collaboration with the engineering and UX team to develop product requirement documents, road map, backlog prioritization, UX/UI design, and making sure it meets the customer needs with prior hypothesis validation throughout A/B testing, user interviews, and other good practices. Defined customer and product metrics and KPIs Worked with Agile/SCRUM methodologies to ensure a lean approach to product development. Developed a detailed understanding of the market, competitive landscape, and opportunities to better serve users and customers, leading to an increase in user adoption and retention. Collaborated with Marketing, Sales, and other key stakeholders both internal and external to make sure the product strategy is aligned with the commercial strategy and the vision of the company. Experience developing products and platforms with a social/digital nature.

RappiE-Commerce Key Account Manager

Oct. 2019 - Feb. 2020Buenos Aires, Ciudad autónoma de Buenos Aires, Argentina

RappiSenior Partner Manager

Jan. 2018 - Oct. 2019Buenos AiresIn charge of generating key alliances with premium leads in the most important part of the city of Buenos Aires. Job description: • Identify and track down key leads to help the company achieve desired results. • Suggest and implement new lead generation practices • Develop custom strategies to obtain the alliance. • Meet desired results by working in conjunction with other business units and areas of the company. • Make sure that clients receive a good customer experience throughout the whole process. • Obtained Top Performer Award

Braus Tienda de CervezaCoFounder

Sep. 2017 - Aug. 2019ArgentinaEncargado del desarrollo de identidad de marca y comunicacion de la empresa

Falabella ArgentinaProduct Manager - Levis, Americanino, Lois

Oct. 2016 - Aug. 2017Buenos aires, ArgentinaBrand Manager for the men fashion department in one of the most important retail companies in South America: • Product development • Deep sales and performance analysis for each product • Constant negotiation with local and international vendors • Budget administration and planning. • Quantity and quality reports for the CEO. • Stock management • Brand identity and visuals for in-store actions • Travel abroad to identify current trends and keep one step ahead of the market. (London, Paris, Madrid, Amsterdam)

Falabella ArgentinaCategory Manager - Americanino, Levis y Lois - Indumentaria Masculina

Mar. 2016 - Oct. 2016Oficinas Dot

Falabella ArgentinaAsistente de Compras

Feb. 2015 - Feb. 2016

CotyAsistente de Marketing

Mar. 2014 - Dec. 2014

Market Place. Vail, Colorado, USAsistente

Dec. 2010 - Feb. 2011Mozo, Manejo de caja, Relacion directa con los clientes, Manejo de Stock