VERO ChocolatesMarketing Business Development Manager
Jan. 2003 - Jan. 2006Hong KongPlanned and implemented marketing strategy, including advertising and Public Relations, sales and customer retention and development. Planned and managed sales and marketing resources according to agreed budgets. Recruited, managed, trained and motivated direct reporting staff.
Maintained administration and relevant reporting and planning systems. Managed relevant reporting of management and financial information for the sales and marketing departments. Selected and managed external agencies, R&D, NPD and new business development. Maintained and developed corporate image and reputation; protecting and developing the brands via PR activities and intellectual property management.
Planned and managed internal communications and awareness of corporate direction, mission, aims and activities. Prioritised personal sales activities and customer/prospect contact towards achieving aims as well as managing productivity. Managed personal business portfolio according to a market development strategy. Managed product/service mix, pricing and margins and developed customer base through propositions, ethical sales methods, and relevant internal liaison. Optimised service quality, business growth, and customer satisfaction. Used contact activity tools and systems, and updated relevant information held in these systems. Carried out and supported local marketing activities, budgets and timescales, while integrating personal sales efforts with other organized marketing activities e.g. product launches, promotions, advertising, exhibitions and telemarketing.
Responded to, and followed up sales enquiries. Monitored and reported on market and competitor activities while providing relevant information. Recorded, analysed and administered according to systems and requirements to facilitate the development of profitable business and sustainable relationships. Attended and presented at external customer meetings and internal meetings necessary to perform duties and aid business development.