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Work Background
IndependentBusiness and Marketing Consultant
Jun. 2022Hong Kong SARAs a growth strategist, I partner with businesses, particularly startups, to develop go-to-market strategies and long-term growth plans. I specialize in working with brands in the blockchain industry and those exploring the possibilities of blockchain technology. My collaboration with clients includes developing and executing comprehensive marketing strategies, leading growth marketing efforts, designing and implementing customer journeys, managing and developing high-performing marketing teams.
Schneider ElectricDirector, Global Marketing
Apr. 2019 - Jun. 2022Hong KongLed a team of 8 marketing managers, to drive demand generation led marketing strategies across Schneider Electric. Designed persona campaigns, outlined customer journeys to acquire and retain consumers, and achieve business goals. Launched behaviour driven marketing automation programs for end-users and channel partners. Analysed customer insights data, reviewed research to close market gaps, create strategic action plans, and track brand performance(share of earned media, aided and unaided recall) against market shares & campaign performance (lead generation and conversion, SEM, CTR/CTO). Led strategy design for major areas like eMobility, F&B, Utilities, Transportation, Homes, Distributors Channel Partners, and Digital Services.
Schneider ElectricSenior Marketing Manager, Global Campaigns
Oct. 2017 - Mar. 2019Hong KongDuring this tenure I helped launch the first Tier 1 paid media campaign for Schneider Electric, directed content creation & negotiated with major media houses. Designed go-to-market strategy for Schneider Electric Ventures and created an incubation program to assist in funding start-ups. Leveraged social media, traditional communication, and internal corporate interaction.
Reliance Jio InfocommDeputy General Manager, Marketing
Aug. 2015 - Sep. 2016Mumbai Area, IndiaWithin this role I helped launch the largest telecom brand in India. I was also responsible for P&L management. Conducted market research to assist mobile application developers in designing and testing company devices. In addition to this, I have developed communication strategies and aligned the business agenda with the communication strategy. Recognised as the liaison between the Head of Marketing and Company CEO. As well as cultivated and sustained beneficial relations with media/digital houses. Headed over a team of three media and marketing managers. My Accomplishments: • Reached 100 M subscribers target within six months. • Worked on launch of Jio Money and Jio TV application with several million downloads within six months after conducting detailed consumer research. • Fostered beneficial partnerships with digital and media houses to drive modern day campaigns.
MindshareSenior Director, Strategy
Nov. 2013 - Jul. 2015Mumbai, maharashtraDuring this role I coordinated brand strategies for high value clients and introduced a digital space for brands. Monitored a media pool. As well as drafted annual traditional/digital media strategies for brands, utilised customer feedback, drove continuous improvement with SEO/SEM, social listening and managing online reputation, and tracked brand market performance. In addition to this, I governed over a team of four social media analysts/managers. I have also functioned as head of the Kellogg's brand within Asia and South Africa, multiple digital applications, Diageo, and Holiday Inn Express Hotels across Asia. My Achievements: • Accomplished exponential growth in sales for Kellogg's between 2014-2015. • Initiated media strategies within traditional and digital mediums based on consumer market research. • Designed unique content strategy for Kellogg's brand within India resulting in extension across Asia and South Africa after success. • Received multiple industry awards for brand - four silvers, one bronze and gold.
Lodestar UniversalClient Lead
Sep. 2011 - Oct. 2013Mumbai Area, IndiaWithin this role I oversaw client portfolios with large collective values whilst supervising a team of six managers. Generated revenue in line with business needs and strategies and developed growth strategies. In addition to this I collaborated with the Head of Marketing in aligning brand needs and business strategy. As well as led negotiations, directed buying of products, conducted monthly market research, and evaluated brand performance against business goals. Operated with core brands to likes of ConAgra Foods, Cathay Pacific, Abbott, and Mahindra Automobiles. My Accomplishments: • Enhanced sales of the largest FMCG brand for edible oil/popcorn. • Awarded Silver for Best Media Strategy at Mahindra Scorpio
HSBCEquity Strategist
Oct. 2005 - Sep. 2011Bengaluru Area, IndiaDuring this tenure I assessed Global Emerging Markets with London/Hong Kong/Dubai-based analysts. As well as developed equity strategy on aggregation/valuation techniques. Designed market and stock baskets and created quantitative models. In addition to this, I evaluated equity capital market data. As well as headed over unstructured projects by using exceptional technical, quantitative, analytical, and decision-making skills.
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