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IT
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United States
Work Background
Astro AWANILead Editor, Social Media & Micro Streaming
Mar. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAs the Lead Editor for Social Media & Micro Streaming at Astro AWANI, I lead the operation across various platforms, including Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn, and Telegram. I am responsible for developing and implementing strategies to effectively engage our audiences and increase our online presence. In addition to managing the social media operation, I work to integrate our newsroom operation across both traditional and modern platforms. This involves collaborating with journalists, editors, and other stakeholders to ensure our content is optimized for distribution across various channels. I also manage a team of micro-streaming professionals, both on and off-site, to deliver real-time coverage of events and breaking news. This requires coordination and communication with multiple teams to ensure seamless delivery of content. To stay ahead of the constantly evolving media landscape, I strategize content for multiplatform journalists in a dynamic and fast-paced environment. This includes developing guidelines and best practices to ensure that our content is both informative and engaging across multiple platforms.
Astro AWANIAssistant Vice President, Head of Youth & Social Media Initiative
Apr. 2018 - Mar. 2023Kuala Lumpur, MalaysiaHeaded the content development for the next million followers for all Astro Awani social media platforms. This has resulted an average growth of 35% per year on these channels organically; Lead social media monitoring programs in assisting leadership to support strategic decision making process. This has resulted in the recognition of Astro Awani as the most trusted news brands for five years in row; Lead strategist of Astro Awani social media operations for its 24-hour coverage, with extensive knowledge on market trends in responding to the current demand of the everchanging environment; Develop and execute news flash activation across multiplatform, including social media, broadcast, radio and other digital outlets; Lead ground activation in building partnerships with youth and tertiary education institutions including talent development of youth journalists, including training module development; Lead a team of 11 of social media journalists, including the creative direction and ideation; and Lead, develop and execute Astro AWANI’s NFT project & web3 experience.
Astro AWANIProducer & Broadcast Journalist
Jul. 2012 - Mar. 2018Kuala Lumpur, MalaysiaEstablished the multiplatform reporting structure from TV to social media to Astro Awani’s digital platform; Iniatiated the one-journalist reporting approach and subsequnetly, developed the reporting protocol and operations manual through mobile devices; and Produced various programs related to current affairs such as Kini Trending (a social media-based news), Bisnes Alternatif (coverage on the emerging business venture) and Debat AWANI (a live-TV debate program).
HilalAzmi.comBlogger & PR
Sep. 2010 - Jul. 2012Kuala LumpurDeveloped public relations strategy for digital media for artists under the managment of Universal Music; and Developed and monitored market trend of community bloggers and assited this community in elevating their profiles.
PNB Commercial Sdn BhdPersonal Assistant To Chief Executive Officer
Aug. 2010 - Sep. 2011Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAssisted the Chief Executive Officer on a wide range of administrative and office support activities and aide the CEO’s office in facilitating efficient operations of the organisation.
VADS BerhadCustomer Service Representative
Oct. 2009 - Apr. 2010Taman Tun Dr. Ismail, Kuala LumpurSupported customers by providing the right information and the necessary line of support in ensuring customers are satisfied with products, services and features.
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