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Work Background
SimsDirectPPC & Shopping Strategist
Jul. 2023Remote· Managing Google Ads accounts and working on PPC strategy implementation
· Reviewing website opportunities
· Creating processes for integrations of new products
· Managing the development of systems to accommodate new technology for sale of eSIMs
SimsDirectHead Of Digital
Aug. 2021 - Jul. 2023· Managing Google Ads accounts & Facebook Ads accounts and working on PPC strategy implementation
· Working on SEO improvements, technical & off-page · Building omni-channel strategies
· Reviewing website opportunities
· Managing SEO efforts including strategy and implementation
· Management & optimization of website user experience & website copy
· Creation of new product offerings w/c includes integration with current digital marketing channels
· Monitoring latest travel trends & updates
· Creating new flows and processes for team
· Managing team members for different digital marketing channels
· Creating processes for integrations of new products
· Managing the development of systems to accommodate new technology for sale of eSIMs
KeyCommercePPC Strategist
Nov. 2019 - Jul. 2021· Handling clients’ PPC accounts
· Managing day-to-day paid campaign optimisations for current clients
· Working with internal team to streamline processes
· Building PPC strategies to achieve profit-based goals for clients
· Supporting senior PPC managers in developing and implementing client-driven strategies
· Devising new PPC strategies to boost client’s sales
· Engaging in client communications
· Explaining new strategies and onboarding new clients through account management role
· Managing client accounts through consistent weekly reports and monthly strategy calls to discuss and collaborate with clients
· Creating and presenting strategies and performance reports with clients on video conference meetings
Reload MediaDigital Marketing Consultant
Feb. 2019 - Oct. 2019NCR - National Capital Region, Philippines· Same duties and responsibilities as previous role as Quality Assurance Coordinator
· Engaging in active client management and digital marketing initiative implementations for a client in Southeast Asia
· Actively looking for prospective clients in the Philippines
Reload MediaQuality Assurance Coordinator
May. 2018 - Feb. 2019· Same duties, responsibilities, and tasks as previous role as Junior Digital Marketing Assistant
· Helps the team check through any tasks and provide feedback and revisions if necessary
· Handles communications with clients for prepared marketing initiatives
· Provide help and support to other team members regarding any enquiries or feedback required
· Manage client accounts to make sure all digital marketing deliverables are finished within the proposed timeline
· Creating and optimising paid campaign initiatives including but not limited to Google Search Campaigns, Facebook Ads, Google Remarketing Campaigns, etc.
Reload MediaJunior Digital Marketing Assistant
Jun. 2017 - May. 2018· Maximize client visibility on major search engines through keyword targeting strategies · Conduct clients' search engine optimization and technical audits to identify problem areas
· Updating monthly reports on clients' website analytics and paid media performance · Benchmark competitors' best practices and activities to determine their most effective tactics · Review and create new metadata for client websites to improve visibility and provide detailed information to users
· Creating and managing Adwords Campaigns to continually optimise and target better quality leads
· Using Google Analytics to determine low-performing areas of websites and applying optimisations and recommendations where possible
· Managing client’s project initiatives to ensure all manageable deadlines are met
· Creation and management of Facebook ad campaigns to improve brand awareness
· A/B Testing ads to determine the most effective imagery to increase clients’ goal conversions
· Optimising ad campaigns to save on clients’ costs and get lower cost-per-clicks and in turn, cost-per-conversions
Mworld TradingIntern
Nov. 2016 - Jan. 2017NCR - National Capital Region, Philippines
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