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Work Background
PPC & Shopping Strategist
SimsDirectPPC & Shopping Strategist
Jul. 2023Remote· Managing Google Ads accounts and working on PPC strategy implementation · Reviewing website opportunities · Creating processes for integrations of new products · Managing the development of systems to accommodate new technology for sale of eSIMs
Head Of Digital
SimsDirectHead Of Digital
Aug. 2021 - Jul. 2023· Managing Google Ads accounts & Facebook Ads accounts and working on PPC strategy implementation · Working on SEO improvements, technical & off-page · Building omni-channel strategies · Reviewing website opportunities · Managing SEO efforts including strategy and implementation · Management & optimization of website user experience & website copy · Creation of new product offerings w/c includes integration with current digital marketing channels · Monitoring latest travel trends & updates · Creating new flows and processes for team · Managing team members for different digital marketing channels · Creating processes for integrations of new products · Managing the development of systems to accommodate new technology for sale of eSIMs
PPC Strategist
KeyCommercePPC Strategist
Nov. 2019 - Jul. 2021· Handling clients’ PPC accounts · Managing day-to-day paid campaign optimisations for current clients · Working with internal team to streamline processes · Building PPC strategies to achieve profit-based goals for clients · Supporting senior PPC managers in developing and implementing client-driven strategies · Devising new PPC strategies to boost client’s sales · Engaging in client communications · Explaining new strategies and onboarding new clients through account management role · Managing client accounts through consistent weekly reports and monthly strategy calls to discuss and collaborate with clients · Creating and presenting strategies and performance reports with clients on video conference meetings
Digital Marketing Consultant
Reload MediaDigital Marketing Consultant
Feb. 2019 - Oct. 2019NCR - National Capital Region, Philippines· Same duties and responsibilities as previous role as Quality Assurance Coordinator · Engaging in active client management and digital marketing initiative implementations for a client in Southeast Asia · Actively looking for prospective clients in the Philippines
Quality Assurance Coordinator
Reload MediaQuality Assurance Coordinator
May. 2018 - Feb. 2019· Same duties, responsibilities, and tasks as previous role as Junior Digital Marketing Assistant · Helps the team check through any tasks and provide feedback and revisions if necessary · Handles communications with clients for prepared marketing initiatives · Provide help and support to other team members regarding any enquiries or feedback required · Manage client accounts to make sure all digital marketing deliverables are finished within the proposed timeline · Creating and optimising paid campaign initiatives including but not limited to Google Search Campaigns, Facebook Ads, Google Remarketing Campaigns, etc.
Junior Digital Marketing Assistant
Reload MediaJunior Digital Marketing Assistant
Jun. 2017 - May. 2018· Maximize client visibility on major search engines through keyword targeting strategies · Conduct clients' search engine optimization and technical audits to identify problem areas · Updating monthly reports on clients' website analytics and paid media performance · Benchmark competitors' best practices and activities to determine their most effective tactics · Review and create new metadata for client websites to improve visibility and provide detailed information to users · Creating and managing Adwords Campaigns to continually optimise and target better quality leads · Using Google Analytics to determine low-performing areas of websites and applying optimisations and recommendations where possible · Managing client’s project initiatives to ensure all manageable deadlines are met · Creation and management of Facebook ad campaigns to improve brand awareness · A/B Testing ads to determine the most effective imagery to increase clients’ goal conversions · Optimising ad campaigns to save on clients’ costs and get lower cost-per-clicks and in turn, cost-per-conversions
Intern
Mworld TradingIntern
Nov. 2016 - Jan. 2017NCR - National Capital Region, Philippines

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Google Ads Optimisation & Management
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