Hans Bernaldo - PPC Specialist, Confidential

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Work Background

SimsDirectPPC & Shopping Strategist

Jul. 2023Remote· Managing Google Ads accounts and working on PPC strategy implementation · Reviewing website opportunities · Creating processes for integrations of new products · Managing the development of systems to accommodate new technology for sale of eSIMs

SimsDirectHead Of Digital

Aug. 2021 - Jul. 2023· Managing Google Ads accounts & Facebook Ads accounts and working on PPC strategy implementation · Working on SEO improvements, technical & off-page · Building omni-channel strategies · Reviewing website opportunities · Managing SEO efforts including strategy and implementation · Management & optimization of website user experience & website copy · Creation of new product offerings w/c includes integration with current digital marketing channels · Monitoring latest travel trends & updates · Creating new flows and processes for team · Managing team members for different digital marketing channels · Creating processes for integrations of new products · Managing the development of systems to accommodate new technology for sale of eSIMs

KeyCommercePPC Strategist

Nov. 2019 - Jul. 2021· Handling clients’ PPC accounts · Managing day-to-day paid campaign optimisations for current clients · Working with internal team to streamline processes · Building PPC strategies to achieve profit-based goals for clients · Supporting senior PPC managers in developing and implementing client-driven strategies · Devising new PPC strategies to boost client’s sales · Engaging in client communications · Explaining new strategies and onboarding new clients through account management role · Managing client accounts through consistent weekly reports and monthly strategy calls to discuss and collaborate with clients · Creating and presenting strategies and performance reports with clients on video conference meetings

Reload MediaDigital Marketing Consultant

Feb. 2019 - Oct. 2019NCR - National Capital Region, Philippines· Same duties and responsibilities as previous role as Quality Assurance Coordinator · Engaging in active client management and digital marketing initiative implementations for a client in Southeast Asia · Actively looking for prospective clients in the Philippines

Reload MediaQuality Assurance Coordinator

May. 2018 - Feb. 2019· Same duties, responsibilities, and tasks as previous role as Junior Digital Marketing Assistant · Helps the team check through any tasks and provide feedback and revisions if necessary · Handles communications with clients for prepared marketing initiatives · Provide help and support to other team members regarding any enquiries or feedback required · Manage client accounts to make sure all digital marketing deliverables are finished within the proposed timeline · Creating and optimising paid campaign initiatives including but not limited to Google Search Campaigns, Facebook Ads, Google Remarketing Campaigns, etc.

Reload MediaJunior Digital Marketing Assistant

Jun. 2017 - May. 2018· Maximize client visibility on major search engines through keyword targeting strategies · Conduct clients' search engine optimization and technical audits to identify problem areas · Updating monthly reports on clients' website analytics and paid media performance · Benchmark competitors' best practices and activities to determine their most effective tactics · Review and create new metadata for client websites to improve visibility and provide detailed information to users · Creating and managing Adwords Campaigns to continually optimise and target better quality leads · Using Google Analytics to determine low-performing areas of websites and applying optimisations and recommendations where possible · Managing client’s project initiatives to ensure all manageable deadlines are met · Creation and management of Facebook ad campaigns to improve brand awareness · A/B Testing ads to determine the most effective imagery to increase clients’ goal conversions · Optimising ad campaigns to save on clients’ costs and get lower cost-per-clicks and in turn, cost-per-conversions