Harry Weber - Chief Creative, since-1973.com

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Network Power<100 people

Roles

🐦100%

Design

💸75%

Marketing

🧨50%

Consulting

Geos

🇦🇹50%

Austria

🇨🇾25%

Cyprus

🇩🇪25%

Germany

Work Background

Idean Enterprises, Inc.Creative Director

Apr. 2014 - Apr. 2015Palo Alto, Silicon Valley, CAHaving worked on Madison Avenue for more than 3 decades I can speak with experience when I say that Consumer Experience Management (CX) will ultimately eclipse advertising as the method by which companies influence their customers. My job at Idean is to lead the transition from User Experience Design (UX) to CX. This entails the development of new tactics and practices and the adaptation of existing techniques to provide insight and understanding as to the ways and means by which consumers experience the process of being engaged, motivated, convinced, captured and retained throughout the customer journey. CX is truly the new frontier of Marketing.

The Gasp CompanyCoFounder/ Creative Advisor

Jul. 2005The Gasp Company was originated as a start-up company to put into practice the basic fundamentals of NeoAdvertising. It was established by the Institute of Advanced Practices In Advertising (IAPIA.com) as an advertising agency, but evolved as a design studio under the leadership of Co-Founder and Design Director Angela Glenn who assumed the role of Chief Creative Officer when the company was spun off as an independent entity by IAPIA. Currently my position at the firm is that of Creative Advisor on those activities that are directly associated with the practice of NeoAdvertising.

Smart Communications, IncFounder and Chief Creative Officer

Jun. 2005Smart Communications, Inc. Los Angeles, CA 1994-2015, Principle • Grew the team from 3 people to 24. Developed reorganization and growth plans with other executives to build creative teams focused in seven different market segments. • Promoted growth of the company by writing a best-selling book on market segmentation (Divide and Conquer: Targeting Customers Through Market Segmentation. John Wiley & Sons, NY) and extensive public speaking. Produced and directed $12.6 million worth of TV commercials with Karl Malone for Hardee’s. • Provided creative direction for all communications. Responsibilities included project management, media planning, account planning, brand identity development, advertising and web design and development for The California Lottery, AT&T, Pepsico USA, Household Bank, First Interstate Bank, BankOne, Coca-Cola, McDonald’s, KFC, Hardee’s, Denny’s, eTrade Group, Athearn, Turner Home Entertainment, The Walt Disney Co., Tenet HealthCorp, and DirecTV.

Smart Communications, Inc.Chief Creative Officer

Jan. 2005Los Angeles, CaliforniaThis is still my Favorite Job. We are currently developing Four Properties: NYC Backers Audition For "Strongman." A Stage Musical about the Effect of the Horrors of the Trujillo Dictatorship On A Refugee Family In NYC. Date for Backers Audition 9/27/15 LA Recording session for "TrillionDollah" : "Smoove. Like Money." Song- "BroadwayLtd.com" 9/30 Launch of "DoBetter" Campaign for BNSF. 9/8/15 Relaunch of SmartDriven.com company website

Ketchum CommunicationsAssociate Creative Director

Jan. 1995 - Apr. 2002As ACD on the H.J. Heinz, Pittsburgh Paints and State of Pennsylvania accounts I had direct management responsibility for the work flow of 12 Art Directors and Writers and 2 Producers. I had creative management supervision of four brands for H.J. Heinz and two business units for Pittsburgh Paints. As a direct result of my creative contributions the agency brought in $8.7 million in new business during my tenure with the company.

Wells Rich GreeneArt Group Supervisor

Oct. 1993 - Dec. 1995New York• Provided art direction and production management, for six art directors and copywriters. • Clients included Ford Motor Company, Chase Manhattan Bank, Safeguard Soap and Pan AM World Airways.

Young & Rubicam, New YorkCreative Supervisor,

Jul. 1988 - Sep. 1993• Directed design and production for seven accounts. Worked on the team that developed the Creative Work Plan system that allowed us to capture client, account management and legal objective consensus before initiating work. • Clients included Johnson & Johnson, Dr Pepper, P&G, General Foodsr, Gulf Oil, Frito Lay, Manufacturers Hanover Bank, UNCF and Union Carbide.