CuyanaData Science Intern
Oct. 2019 - Jun. 2020San Francisco Bay Area● Developed a data-driven marketing attribution model using 4th-order Markov chains, enabling the organization to gain valuable insights and optimize marketing spend by saving ~3% in marketing expenses
● Created a customer propensity scoring model utilizing (ML) gradient boosting (xgboost) to identify critical site features, which was then leveraged by the digital team to enhance the website and improve conversion rates
● Combined SQL and Tableau for ad hoc data analysis of payment methods visualized in a dashboard that delivered data-driven insights which were leveraged by the digital marketing team on a daily basis
● Utilized Pytorch to train a neural network to produce product embeddings, which were leveraged for a recommendation system on website product pages - increasing page views for the recommended products by ~2-6%
● Leveraged an artificial neural network in statistical modeling of repeat purchase behavior which accurately predicted second purchases with a 97% accuracy rate, enabling the organization to improve customer retention by ~4%