布爾喬亞 Vocal Middle Communications ConsultantsPR Consultant Associate
Jul. 2019 - Sep. 2019Taipei City, TaiwanExecuted a £218,114-budget project for a brand named Mise-en-scène under Amorepacific
• Collaborated with five other group members and completed the project within three weeks, which attracted over 3,000 consumers to take part in the event, with over 2,100,000 online views were recorded
• Generated PR value and received an in-depth coverage in the ‘100 BIG IDEAS’ section of BRAIN magazine for our Hello Bubble series product launch press conference & consumer events Executed a long-term project for Mead Johnson – the Mead Johnson P-Class
• Organised a 12-week seminar tour for first-time or expectant mothers, which attracted more than 3,600 participants in three months, receiving a 97% satisfaction rate and achieving over 95% customer retention from expectant parents Executed a short-term project for Frudia
• Managed the PR gifts for the media and increased PR value by creating more than 50 items of news coverage
• Collaborated with influencers by creating 25 posts on their Instagram pages, which reached 70,000 viewers as a result