George Woodard - Website Marketing Manager | Marketing Operations Specialist, eLsqrd Media Group

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Work Background

SangomaWebsite Marketing Manager & WordPress Developer

Jan. 2022RemotePerform front-end and back-end development of multiple environments that utilize the WordPress Content Management System (CMS). Tasks include optimizing and integrating new and existing web properties, enhancing the existing codebase with a focus on speed and security, and ensuring high availability. Responsible for the management of 20 WordPress website installs globally. Work closely with internal teams on creative and content efforts to continue the growth of the company's visibility online and provide a consistent experience for all customers across all platforms. Assist with managing and optimizing MarTech Integrations to ensure all tracking, attribution, and campaign rating function correctly and quickly. It also helps monitor web traffic, performance, and capacity to identify, prevent and resolve issues.

AccuWeatherWebsite Marketing Developer & Sr. WordPress CMS Engineer

Nov. 2020 - Dec. 2021RemoteOn a team of two engineers, supported and maintained a headless WordPress CMS environment. I handled support requests, bug fixes, updates, and troubleshooting daily while building custom functionalities and addressing CMS-related issues. Collaborating with the WordPress VIP Support team, I adhered to and upheld Engineering and Enterprise standards set by WordPress VIP for our CMS environment. Utilizing tools like Github, Jenkins, VS Code, Node/NPM/NVM, Slack, and Mac OSX, I specialize in custom Gutenberg development using React JS and Object-Oriented PHP development. Served as a knowledge resource for teams with a less technical background, ensuring a smooth and high-performance WordPress environment. Some key accomplishments include: Scalability and Performance Optimization: Implement strategies to improve content deliverability speed, optimize performance, ensure seamless scalability as the website grows, and demonstrate the ability to identify and resolve complex technical issues efficiently. The website's viewers reached over 1-2 million viewers daily. Security Implementation: Establishing robust security measures to protect the WordPress CMS site from potential threats, including implementing secure coding practices and staying updated on the latest security protocols. Content Management and Workflow Optimization: Streamlined content management processes, improved the user experience for Product Marketing, and implemented efficient workflows for publishing and updating content. Built features to assist with the content authoring and publishing process, leveraging WordPress's existing workflow. Collaboration and Team Leadership: Collaborated on a team of two engineers and two product managers, providing technical guidance, sharing knowledge, and contributing to a positive and productive work environment.

Dealer InspireTier II WordPress Support Developer

Dec. 2018 - Apr. 2020RemoteProviding support for an inbound help desk of over 3,000 WordPress-based websites. Some support issues resolved were SEO optimizations, content and graphic design issues, and marketing integration troubleshooting. Major accomplishment: Creating a responsive banner for the COVID-19 pandemic that clients utilized to alert website visitors of changes in hours or closures. The banner was adopted team-wide and established as an essential part of our development workflow. Adapted to and utilized a diverse skill set and tools that included: -WordPress Technical Support using HTML, CSS/Sass, JS/ jQuery, PHP -Frontend frameworks: Bootstrap, Bourbon, Foundation -Juggle multiple projects with varying timelines and requirements. -Version Control: Bitbucket (Git/Mercurial) and Sourcetree -Bamboo (Atlassian) CI/CD -SCRUM / Agile Development -Remote Team Environment (600+ colleagues) -Zoom Video Conferencing -Slack Workspace -GSuite / Google Workspace -Command Line/Terminal: Node/NPM, Gulp and Git -Advanced Custom Fields / Custom Post Types -Adobe Photoshop

GoWPWordPress Support Developer

Aug. 2018 - Sep. 2018RemoteProviding Tier 1 and Tier 2 troubleshooting and customer support through a help desk queue by completing tasks submitted by clients. Collaborate daily with team members and act as white-label support for agencies and small businesses. Some tasks include: -Custom theme/plugin development/troubleshooting using HTML, CSS, and PHP -Adding/Editing content -Installing/configuring plugins -Layout changes -Other miscellaneous WordPress issues -Fast-paced, technical support environment -Worked independently and as a member of a team

Alabama A&M University Graduate SchoolGraduate Assistant - Department of Electrical Engineering and Computer Science

Sep. 2015 - Aug. 2017Normal, AL · On-siteInvited and Participated in Atlanta 2016 Google Hackathon. Worked on a team to build a mobile application with social aspirations. Utilized Google Maps JavaScript API, custom UI using Intel XDK and HTML5 codebase, Visual Studio Code for IDE/Testing, and custom markers on the map. Planned features are to use Google+ and Facebook OAuth API for social media integration. Mobile application development using NativeScript. Using this JavaScript language along with XML and CSS will give native runtime performance using a cross-platform approach. Current ideas include a data visualization application that will parse SQL data and an RSS feed application. Building and managing a mobile application for iOS and Android as a marketing tool for the Computer Science department. The application will display curriculum information for both the Bachelors's and Master's degree programs. The app is a cross-platform product built using HTML, CSS, and JavaScript in a cloud platform. Facilitating projects in an office with other students; serve on short-term college project teams. Perform independent research under the direction of a faculty member and assist in the faculty member's classroom. Performing a variety of administrative tasks including preparation of Powerpoint presentations, data entry/analysis, website development, creating/collating marketing materials and presentations.

GoogleJets: Innovative Website Designs and Internet SolutionsWordPress Developer Intern

Dec. 2014 - Jun. 2015RemoteInterned on a team of developers with the responsibility of managing three websites. My contributions included coding sites for responsiveness using the current W3C standards in HTML, JavaScript, CSS, and WordPress. Also, utilized Photoshop and Final Cut Pro X to edit pictures and videos for responsiveness to each site. The videos were added to a marketing campaign and uploaded to YouTube. Participate in training sessions relating to Website Development Tools that team members will utilize within their assigned projects. Contributed to meetings geared towards developing, testing, and implementing new online development projects. Research, create and implement websites, templates, plugins, video management, email systems, and other online development projects.

eLsqrd Media GroupWebsite Marketing Manager | Marketing Operations Specialist | Creative Director

Nov. 2012Houston, Texas, United StatesWebsite Marketing Manager and Marketing Operations support for NonProfits, Government Agencies, and B2B businesses. Building data-driven marketing strategies to help continue the growth of your visibility online and provide a consistent experience for your audience across all platforms. In a world where data-driven decision-making is crucial for measuring impact, my expertise lends to helping you optimize your marketing efforts and achieve goals. Custom build and maintain websites that utilize Open-Source Content Management Systems (CMS). Each website is built to be optimized for various devices (responsive design), SEO optimization, security, and ease of use. In addition, some sites include custom API integrations and custom plugin functionality. Perform front-end and back-end optimizations of multiple environments, enhancing the existing codebase with a focus on speed, security, and high availability. Successes: -Over 3,000 websites supported and counting -39% increase in website visitors -A 0.29% refund rate of over 45,000 eCommerce orders (industry average is 20-30%) -Over 2,300% increase in sales -Increased retention, subscribers, and email growth month over month Industries served: Government Administration/Relations, Civic & Social Organizations, Oil & Energy, NonProfits/Nonprofit Organization Management, Public Policy, Skincare/Cosmetics, Telecommunications, Machining/Manufacturing, Construction. Case Studies - https://elsqrd.com/case-studies/

VerizonSenior Customer Service Representative

Jul. 2009 - Jul. 2014Huntsville, Alabama, United States · On-siteAssist call-in customers with questions pertaining to billing, software/device issues, and Tier 1 technical support. Provided leadership support, coaching, and development for an organization consisting of more than 200 representatives. Lead team meetings about daily, weekly and monthly performance. Created game plans and team-building exercises to assist with driving the team and organization's performance metrics. Mentored New Hires in learning and understanding the company objectives and performance standards along with their career plan. Performed independently with minimal supervision and also managed in a team environment while reporting to a supervisor and senior staff.