Apr. 2016 - Jun. 2016SpokaneI lead Campaign Operations in Paid Search, Programmatic Media, and Paid Social for a nationwide E-Commerce Start Up, with particular focus on Data Analysis, Campaign Optimization and Management, and Ad Operations. I collaborate with the CMO & CEO to define goals and objectives, in order to effectively develop and implement strategy.
AezyDirector of Campaign Management
Apr. 2014 - Apr. 2016Spokane, Washington AreaI led Campaign Operations in Paid Search, Programmatic Media, and Paid Social for over 30 client accounts, with particular focus on Data Analysis, Campaign Optimization and Management, and Ad Operations. I collaborated with the Accounts Team to define client goals and objectives, in order to effectively develop and implement strategy. Notable accounts that I worked with include Microsoft, AT&T, Mobify, Global Credit Union, and Washington Department of Health.
AezyCampaign Manager
Oct. 2013 - Mar. 2014Spokane, Washington AreaManaged and optimized Search, Social, Display and Video Campaigns for clients in a wide selection of industries.
DigitalchemyDigital Marketing
Aug. 2013 - Nov. 2013I worked with developers to wireframe and plan a new website that was SEO friendly for all major search engines including Baidu, following the company's entry into the Chinese market. A key component of my role was to develop Content and Social Media Strategies for the launch of the new website. I also worked directly with the CEO to identify and reach new target audiences, as well as fine tuning in-app user experience.
Magner SanbornDigital Marketing Intern
Jan. 2013 - Jul. 2013Participated in the development and execution of integrated marketing strategies such as digital media campaigns, SEO, and social media campaigns. Maintained Paid Search campaigns for a national public transport brand. Contributed to major marketing and website audits. I took lead on site audits for non-profit and start up clients. With web analytics, I monitored and reported the effectiveness of digital strategies and online campaigns.
Eastwood PublishingMarketing Consultant
Sep. 2011 - May. 2012Coleraine, Northern IrelandDeveloped and led the product launch of 2 new novels, which resulted in a market expansion by the company into the e-book market. I was directly responsible for the implementation of social media campaigns, SEO, and leading the team on the go-to-market strategy. Planning and development included market research, pricing strategies, and product positioning.
Evoke PromotionsCMO/Co- Founder
Apr. 2010 - Aug. 2011Portstewart, Northern IrelandLaunched and grew my own nightclub events management company. I was directly responsible for brand development, social media marketing and the production of all marketing collateral. Within 14 months, my company helped 5 venues increase their nightclub attendance up to 500%