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Work Background
WannaplayCEO
Dec. 2021Responsible for the Wannaplay startup, a mobile app that allows you to play soccer at any time without having to have your own team. - I led the development team, recruiting and motivating the company's talents
- Definition and understanding of customer needs, improve user experience
- Design and implementation of the company's marketing plans, market launch strategy.
- Commercial planning to boost company results and generate brand value.
AbriTuTienda.ComCEO
Jan. 2015 - Oct. 2021Buenos Aires, ArgentinaResponsible for the Abritutienda startup, an e-commerce platform to sell second-hand clothing.
- Recruit and coordinate the team of programmers who developed the platform.
- Carry out performance evaluations and define the salary and benefits policy.
- Responsible for the coordination of the logistics team and product dispatch.
- Design and execution of online marketing campaigns.
- Control the quality of the service and payment processes.
emBlue email marketingPresident & CoFounder
Jan. 2004 - Dec. 2014Buenos Aires, ArgentinaResponsible for the direction and management of the company since its creation. Emblue is the main email marketing platform in the Spanish language.
- Creation of multidisciplinary and competitive work teams, motivating and guiding talent towards a shared vision. Hiring key personnel.
- Developed commercial strategies to attract new clients and thus achieve consolidation at a regional level.
- Planning, coordination and execution of digital marketing campaigns
- Responsible for administrative and financial management, public relations and communications.
BrainmotionHR Business Partner
Jan. 2004 - Dec. 2011Buenos Aires, ArgentinaResponsible for the creation and development of Brainmotion, an executive search agency that offers executive search services, performance evaluation, coaching, sales training courses and salary analysis.
- Recruitment of talent with experience in search and hiring of personnel
- Management of all search and selection processes. Design of the administrative search and selection circuit, design of all forms and the candidate database.
- Performance evaluations, assessment center, test administration
AurenHuman Resources Director
May. 2001 - Dec. 2003Buenos Aires, ArgentinaResponsible for creating and developing the human resources practice from scratch at Auren, a global consulting firm specialized in auditing.
- Define with partners the portfolio of professional services to be offered and the hiring of consultants.
- Commercial development of the area, service sales strategy, generation of new clients and search for synergies with the rest of the consulting firm's areas and services.
- Design of organizational charts, including levels, bands, categories and work groups.
- Design of strategic compensation plans with variable remuneration alternatives. Carrying out salary surveys. Design and implementation of performance evaluations.
Aerolineas ArgentinasHuman Resources Manager
Oct. 1998 - Mar. 2000Buenos Aires, ArgentinaResponsible for the human resources area during the management of American Airlines. The focus was on managing cultural change and reengineering the company. Development of the company's human resources policy.
- Align managers with the company's Vision and Mission.
- Union management: negotiation with the six aeronautical unions.
- Creation and implementation of code of conduct
- Implementation of an early retirement plan.
- Recruitment and onboarding of personnel, performance evaluations and salary policy.
La Plata Cereal Andre GroupHuman Resources Manager
Feb. 1996 - Sep. 1998Buenos Aires, ArgentinaDesign of the company's human resources policy and implementation of the best talent management practices to professionalize the business units.
- Search and recruitment of key people for specific areas.
- Design of the strategic compensation plan. Fringe benefits and total compensation plan.
- Design and implementation of the Strategic Development Plan.
- Develop training programs for executives, professionals and sales team.
- Launch of the Young Professionals Program and the Internal Communication Program.
TelefonicaHR Development Assistant Manager
Mar. 1991 - Jan. 1996Buenos Aires, ArgentinaResponsible for training and job evaluation programs. Career planning. Training and recycling of instructors. Implementation of performance evaluations.
- Educational technology: macro and micro design of manuals.
- Redesign of the Organic Telephone Training System (SOFT).
- Preparation of the company's organizational chart. Design of work group structure. Job description and evaluation. Preparation of the Organization Procedures Manual.
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