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Work Background
CrossCountry Mortgage, LLCRegional Marketing Manager
Sep. 2021San Juan Capistrano, California, United States · On-siteDedicated Marketing Execution Specialist collaborating with SVPs to develop and deliver sales teams effective marketing campaigns, sales promotions, and training that generate leads and increase sales. Management of regional marketing budgets and vendors to ensure that all marketing activities are cost-effective and deliver a positive return on investment. Coordinating with internal departments to ensure all marketing materials and campaigns align with the company's brand values and messaging. Leader in AI technologies and implementation.
FloydesignPrincipal Owner
Jan. 2020
Peoples Home Equity. Mazzo GroupMarketing Assistant, Sr. Graphic Designer
Feb. 2018 - Dec. 2018San Juan Capistrano, CA 92675Responsible for creative on all consumer and REALTOR® marketing initiatives.
• Creative, design and copy content for advertisements and direct mail programs.
• Manage social media advertising, conversion funnels, and reporting.
• Implemented CRM for branch-wide email drip campaigns.
• Added text blasting for event registrations that increased attendance 30-50%.
Summit Funding, Inc. Mazzo GroupMarketing Consultant, Sr. Graphic Designer
Sep. 2015 - Feb. 2018San Juan Capistrano, CAImplementation for brand awareness in the Southern California region.
• Provide creative messaging for advertisement, direct mail, and social media campaigns.
• Content creation for email drip campaigns.
• Create marketing initiatives for sales floor Loan Officers.
• Design and manage all print campaigns and vendor relationships.
• Content creation for co-branded real estate mailers
Eagle Home Mortgage, Mazzo GroupMarketing Manager, Sr. Graphic Designer
Mar. 2014 - Sep. 2015San Juan Capistrano, CAManager/ Mentor / Designer, responsible for regional daily advertising and marketing initiatives.
• Create and produce sales collateral for regional Loan Officers.
• Design and produce seminar presentations with collateral materials.
• Design and implement trade show booth graphics.
• Content creation for social media and direct mail messages.
Pinnacle Mortgage Group, Inc., Mazzo GroupDirector Marketing Communications
Feb. 2013 - Mar. 2014Irvine, CACreation of all marketing materials company-wide for the sales floor associates.
• Creative direction for all advertising materials.
• A rebranding of company website UI/UX.
• Implement social media for sales personnel.
• Content creation for seminar presentations with collateral materials.
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