Fernanda Oliveira

Digital Marketing Specialist @fesiol

Email Marketing ManagerDigital Ads Manager💸 MarketingGraphic Designer🐦 DesignSMM Manager

Fernanda Oliveira is a seasoned Digital Marketing Specialist with over 10 years of experience. With a solid background in the digital marketing landscape, she has honed her skills in areas such as SEO, SEM, CRO, content creation, social media management, and email marketing. Fernanda is known for her ability to create effective and innovative digital marketing strategies that drive growth and enhance brand visibility. Her expertise also extends to web analytics, allowing her to make data-driven decisions that optimize marketing performance. Fernanda holds a degree in Graphic Design and an MBA in Marketing Management, and she continues to stay abreast of industry trends and advancements. She has worked on projects across various industries and scales, including major brands like General Motors, Rolex, HP, and Corteva.

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Work Background

Stealth Manager - White Label AgencyMedia Coordinator

May. 2024United States

How I See ThingsDigital Media Coordinator

Aug. 2023

Smart Age SolutionsPaid Media Specialist

Dec. 2021 - May. 2024Estados UnidosPlanejar, implementar, monitorar e otimizar campanhas para Official Rolex Jewelers. Supervisionar integrações entre CRM, ecommerce e canais de mídia; gerenciar orçamentos e lances. Realizar taggeamento de conversões e variáveis. Analisar e reportar resultados periodicamente. Ferramentas: Google Ads (Search, Display, Shopping, PMax, Discovery, Video e Remarketing); Social Ads (Meta, Facebook, Instagram); OTT (Hulu); Google Tag Manager; Google Merchant Center; Google Analytics; Shopify; Magento; Hubspot.

WMcCannMedia Coordinator

Sep. 2022 - Jun. 2023São Paulo, São Paulo, BrazilGestão da equipe de mídia online responsável pelo cliente GM/Chevrolet. Execução e implementação de planos e estratégias de mídia da frente de branding (awareness e consideração); acompanhamento de pacing, controle financeiro, planejamento e compra de mídia. Ferramentas: Google Ads, Facebook / Meta Ads, Twitter Ads, Tik Tok Ads, Pinterest Ads, LinkedIn Ads, DV360, Google Analytics, AD System, SAP, TGI, Comscore, Adobe Audience, Waze Ads.

CUPOLACoordenadora de mídia

Feb. 2022 - Sep. 2022Curitiba, Paraná, BrasilOrientar e acompanhar a equipe de mídia no desenvolvimento e implementação de estratégias de mídia online. Garantir o alinhamento estratégico com as necessidades dos clientes. Supervisionar as entregas e dar suporte no desenvolvimento técnico, profissional e comportamental do time. Criar e acompanhar planos de desenvolvimento individual (PDIs). Realizar 1:1s, direcionamentos, feedbacks e avaliações periódicas. Ministrar palestras e treinamentos internos. Fomentar o relacionamento com account managers, equipe criativa, veículos, clientes.

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