Admiral Business Interim Chief Growth Officer
Jun. 2023 - Dec. 2023Cardiff, Wales, United KingdomRevitalising Growth for Admiral Business
At Admiral Business, I led cross-channel teams to reverse declining revenue for this B2B insurance platform for small businesses in the UK. By rebranding 'Toolbox by Admiral' to Admiral Business with a refined audience and insight-led value proposition, we positioned the brand for stronger market impact.
Launched data-driven town halls and integrated campaigns to drive engagement and action.
Optimised vendor partnerships, enhancing budget efficiency. Set new benchmarks for CPA, SEO, social lead generation, and CLV, fueling sustainable growth.
This turnaround was powered by insights, alignment, and a clear vision for the brand’s potential.