Aug. 2018 - Jul. 2021Chicago, Illinois, United StatesLead the relationship of the MolsonCoors portfolio to 7-Eleven across 14 states. Responsible for 70 wholesalers selling over $35 million in net revenue, and 1.9 million cases annually
- Management of the MolsonCoors portfolio across 1,300 outlets and three zones - Worked closely with 7-Eleven Zone leadership to sell in programs and initiatives - Selected and lead the creation of a Tableau dashboard for the 7-Eleven national team
- Lead training and development with the 7-Eleven national team; training on data analytics
- Lead the process for consumer offers across a 15-state geography
- Increased premium light share across key states within geography
- Develop and sold in zone specific customer plans
- Worked with three regions and eight management units to align on tactics to drive share of mind to the 7-Eleven business
MillerCoorsArea Sales Manager
Mar. 2016 - Aug. 2018Cedar Rapids, IowaArea Sales Manager, MillerCoors - February 2016 – August 2018
Lead the sales and execution of the MillerCoors portfolio across the state of Iowa. Responsible for four wholesalers selling over $77 million in net revenue, and 4.3 million cases annually
- Established strong working relationships with distributors, independent and chain retailers across all classes of trade
- Delivered volume, profit, share growth to MillerCoors and wholesale partners
- Build annual plans, volume, channel, brand and profit forecasts
- Develop/implement/execute/evaluate year-long, trimester and monthly plans
- Oversaw and balanced media/sampling/POS/tactical/sponsorships/incentive budgets over all MillerCoors brands totaling just over $1.4 million annually
- Strong understanding of Pricing Strategy and Analysis
MillerCoorsDistributor Beer Merchant
Jan. 2011 - Mar. 2016Saint Louis, MissouriDistributor Beer Merchant, MillerCoors/ Tenth and Blake - March 2013 – February 2016
Lead the sales and execution of the MillerCoors craft portfolio across the state of Missouri. Responsible for four wholesalers selling over $13.8 million in net revenue, and 550,000 cases annually
- Managed MillerCoors Craft and Import portfolio, consisting of 54 brands and 110 SKUs
- Lead the initiative of transforming the MillerCoors portfolio moving the above premium mix from 11% to 14.5% - Weekly inventory management, forecasting, volume, distribution, and objective meetings with all distributors
- Responsible for budget management, effectively utilizing brand dollars to drive local tactics to increase share and distribution
Crispin Cider CompanyArea Sales Manager
Oct. 2010 - Jan. 2011Saint Louis, MissouriManaged a five state territory calling on wholesale partnered. Driving sales, and implementing programs to increase sales and distribution of a start-up cider company.
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