MillerCoorsDistributor Beer Merchant
Jan. 2011 - Mar. 2016Saint Louis, MissouriDistributor Beer Merchant, MillerCoors/ Tenth and Blake - March 2013 – February 2016
Lead the sales and execution of the MillerCoors craft portfolio across the state of Missouri. Responsible for four wholesalers selling over $13.8 million in net revenue, and 550,000 cases annually
- Managed MillerCoors Craft and Import portfolio, consisting of 54 brands and 110 SKUs
- Lead the initiative of transforming the MillerCoors portfolio moving the above premium mix from 11% to 14.5% - Weekly inventory management, forecasting, volume, distribution, and objective meetings with all distributors
- Responsible for budget management, effectively utilizing brand dollars to drive local tactics to increase share and distribution