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Work Background
The Walt Disney CompanySr. Ad Sales Project Copywriter
Apr. 2020 - Sep. 2023Istanbul, TurkeyDuring my years working as a project manager, I had the opportunity to showcase my copywriting skills, and following The Walt Disney Company's acquisition of FOX Network Group, I was promoted to the title of Senior Copywriter for sponsored projects. Through this acquisition, I had gained wider opportunities to offer 360-degree projects for potential sponsors related to Marvel, Star Wars, Disney+ and Disney Studio content. During this time, I also had the chance to create a series of commercial films for Vivense, featuring Eda Ece, a star actor at FOX’s Yasak Elma TV series, which included scenario integrations. Furthermore, I managed the all project aspects with client and collaborated the scriptwriter team on a pioneering media-first podcast food show sponsored by Pastavilla called ‘24Kitchen Sesli Tarifler’ was streamed on Spotify. Additionally, I participated as a dubbing artist in Disney Jr channel's sponsored project videos.
Fox Networks GroupAd-Sales Project Manager
Sep. 2016 - Apr. 2020Istanbul, TurkeyI had the opportunity to work with the digital team as a Digital Project Executive for one year before transitioning to the ad-sales project team, known as ProjectLAB, within the company. During this time I gained extensive experience in various creative and executional processes, which included developing CSR campaigns, TVC campaigns ranging from desktop to large-scale productions, publishing mobile applications (as in the award-winning Pati Birliği app), formulating creative strategies for sponsored projects, and coordinating with relevant teams. Additionally, I took on the role as a dubbing artist for sponsored project videos on Disney Channel and Disney Jr channels.
Fox Networks GroupAd-Sales Project Executive
Dec. 2015 - Aug. 2016
Fox Networks GroupDigital Project Executive
Feb. 2015 - Dec. 2015My responsibilities include digital copywriting and project management.
TeşkilatCopywriter
Aug. 2014 - Feb. 2015Bostancı, İstanbulWhile I was working as a Senior Copywriter at Teşkilat ICOM, I developed advertising campaign strategies and created creative copies for agency clients, including Karsan, Erpiliç, Casio Türkiye, Atlas Halı, Doğan Organic, Ersa Saat, Same-Deutz Fahr and Burger House brands across digital, ATL and BTL platforms. I prioritized teamwork with senior management, art direction and brand management teams, motivating and encouraging colleagues, myself as well, on every project.
FrumaticCopywriter
Sep. 2013 - Feb. 2014I joined the creative team as a copywriter with the goal of expanding client portfolio by participating in concur processes with strategic campaign proposals. My primary responsibility was develop creative concepts and ‘big ideas’ for the clients in close collaboration with the agency’s art director. During this period, I worked for clients including İDO and Barilla brands.
Project HouseCopywriter
May. 2012 - Aug. 2013Istanbul, TurkeyI was working as a digital copywriter within the team of the agency, involved art director and graphic designers. I had a chance to experience on creating and running digital campaigns, such as social media campaigns, e-mailing, website flow-chart and digital ad video copies, banners e.g., for agency clients including TTNET, Türk Telekom, Superfresh, BNP Paribas Cardif, Cif, Domestos, Nestle Pure Life, Back-Up, Yapı Kredi, Pfizer and Lilly brands.
PoligonCopywriter
Aug. 2011 - Mar. 2012Istanbul, TurkeyI took my first step in my professional copywriting career by working for agency clients including Pastel Cosmetics, İnanlar İnşaat, İstanbul Sapphire and Kemer Country Club brands. During this time, I gained experience in writing brochures, catalogues, desktop ad video scenarios and below-the-line (BTL) projects.
Euro RSCG IstanbulCopywriter - Internship
Jul. 2009 - Oct. 2009As an advertising student during the summer, I was eager to delve into the world of copywriting and learn from the professionals I admired. During my summer internship, I had the opportunity to gain valuable experience from various teams within the agency. This included working on the rebranding process for Finish, Turkish adaptation ad copies for Hasbro’s global films, learning desktop video production techniques and contributing to below-the-line (BTL) projects for Peugeot.
VagabondAssistant Account Executive - Internship
Jul. 2008 - Oct. 2008I began my advertising journey by joining the account team at the agency, with the aim of understanding the advertising agency’s workflow. During this time, I had the opportunity to contribute to the organization of below-the-line (BTL) projects for Migros, Elidor and Mercedes Benz. Moreover, this experience provided the excellent opportunity for me to make observations regarding brands’ expectations and creative teams’ perspective as well.
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