PacktSales and Marketing Manager
Oct. 2018 - Jul. 2019IndiaDevelop and maintain various social media outlets to expand digital presence in India Take responsibility for content marketing initiatives to drive traffic, engagement, and leads, and optimize the path to conversion and retention Run targeted content programs, such as segmented email campaigns, to increase brand awareness and demand Use a creative approach to design communication strategies that cater to the needs of the target audience Provide content traffic and email campaign reports to identify areas for improvement and optimize ROI Conduct research and make recommendations on product merchandising and promotional strategies to support eCommerce and digital marketing requirements Communicate project development, campaign strategies, timelines, and results to the team and management.