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Work Background
Edgewell Personal CareMarketing Manager at Schick Japan
Nov. 2021Tokyo, Japan
LuxotticaBrand Manager
Jul. 2018 - Nov. 2021Tokyo, Japan
String FurnitureBrand Manager
Mar. 2017 - Jun. 2018
Newell BrandsAssociate Brand Manager, Aprica Children’s Product
Sep. 2015 - Mar. 2017Within 23 wards, Tokyo, Japan- Reporting to Sr. Brand Manager
- Work closely with CMI,Trade Marketing, and R&D to gather the market needs,analyze it, and implement it to the new products
- Run the product development project managing the schedule and cross-function meetings - Develop the annual product launching plans as well as 3-year-plan to maintain the highest brand share in the market.
- Present plans to the Marketing Director and prepare the presentation materials for
headquarters in the US
WASARA Co., Ltd.Brand Manager
Feb. 2008 - Oct. 2015General Manager (April 2011 – present)
- Managed team of 5, plus the outsourcing creative director and brand adviser.
- Established Pull-sales style for domestic market, and expanded the number of customer both in hospitality industries and retail stores.
- Re-organized the overseas distribution partners, mainly America and Europe.
- Developed the new overseas markets, such as Chili, Caribbean Sea, Italy, etc.
- Involved in the long-term projects – supplying the products – to/with celebrity chefs, embassies, the government official, and department stores.
- Improved the logistics both in Japan and China to down the costs.
- Negotiated the various events with the product contribution bartering the brand exposure, such as Kinfolk Magazine headquarters, Rapha Cycle Club Sydney, Formula1 Singapore, etc.
- Managed the tradeshows both in Japan and overseas.
- Received the interviews from variety of media, TV, Web Magazine, Web TV, Magazines, News Papers, etc.
- Developed expertise on needs of food/hospitality industries and offered the new solution for their problems. Brand Manager (February 2008 – April 2011)
- One of the starting members of WASARA brand, the innovative designed disposable tableware.
- Organized the office supply from the day one.
- Became the communication liaison among the management, the designer/creative director, and brand adviser.
- Managed the schedule and organized the brand launch party and exhibition.
- Managed the schedule of advertisements on magazines with a PR agency.
- Developed the branding and sales plan targeting the high-end market.
- Developed the overseas Market, partnering the exclusive distributors in Europe, America, Australia/New Zealand, and Korea.
- Corresponded the press inquiries, according to the branding strategy.
- Achieved the market positioning and differentiation of the new brand.
Rosendahl Design Group A/SJapan Desk
Aug. 2005 - Dec. 2007Within 23 wards, Tokyo, Japan- First associate in Japan to communicate with distributors. Worked with Japanese Country Manager based in Copenhagen.
- Worked with PR agency in Japan to promote the brand.
- Supported the distributors on their importing products from Denmark
- Worked with several main retail stores having the global campaign of the 100th anniversary of Hans Christian Andersen birth.
- Supported the country manager at the tradeshow in Japan.
- Gave the new product line presentation to the distributors.
- Designed guidebook in Japanese to enhance the use of the online order system, and reduced the miscommunication between Danish handling team and Japanese clients.
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