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Work Background
Twinfinity ABSenior User Experience Consultant
May. 2022Stockholm, Stockholm County, SwedenI was brought in to Twinfinity to both raise the level of the current design & user experience, but also prototype and envision the future product, in close collaboration with key stakeholders. As Twinfinity's team of designers grew, my role also started to include coaching, directing and overall design strategy across platforms. Besides my role as Senior User Experience Consultant, me and Johan at ROST Studio also carried out the entire branding project for Twinfinity, ranging from strategy to visual identity.
ROST StudioCo-founder & Design Director
Jun. 2017Stockholm, SwedenDesign Studio founded with Johan Ronnestam. ROST creates future proofed strategies and designs for architecture, interior design and lifestyle brands. Our passion for sustainability, nature, technology and human beings is our formula for success.
ElectroluxSenior User Experience Consultant
Nov. 2021 - Sep. 2022I was brought in to Electrolux global intranet project, to enhance the user experience and push the boundaries of what could be done design-wise within the given platform Omnia. I collaborated closely with both Electrolux and the technical partner Omnia, prototyping and iterating, eventually leading to a basic Design System that laid the foundation for further development. The intranet was awarded a Gold in the 2023 Intranet And Digital Workplace Awards.
iZettleSenior User Experience Consultant
Nov. 2018 - Dec. 2020Stockholm, Stockholm, SverigeI was brought in to iZettle to create a Web Styleguide: an initiative that aspired to enhance brand- and UX consistency/quality for all of iZettle’s public facing websites, but also lay the foundation for a long term Design System of said web platforms. After the finalization of the Web Styleguide I was asked to join forces with the iZettle Web Team to collaborate with Doberman and various teams at iZettle when creating the new iZettle website. My responsibilites included overall UX strategy and design principles, co-leading the team, prototyping, acting on user testing insights, and participating in production sprints. The MVP was launched in two markets during the summer of 2020 and delivered vastly improved conversion, sign ups and leads immediately, leading to the new website being rolled out across all markets during the fall and winter of 2020.
BritnyHead of Design
Jan. 2013 - Jun. 2017Stockholm, SwedenBesides the role as Senior Art Director & UX Designer, I ran the UX- and Design Team at Britny: from finding new talent and recruitment, to reflecting on and improving our processes, both as creative individuals, as fellow co-workers within the agency, and towards clients and partners.
Snapping Fingers Snapping NecksCo-owner
Dec. 2009 - Jan. 2017Stockholm, SwedenIndependent record label that I ran as a side project together with two of my best friends.
BritnyArt Director
Jun. 2007 - Dec. 2012Stockholm, SwedenAs an Art Director at Britny, my work included a wide range of responsibilities: from creative strategy and concept development, all the way through production and getting the final details in place.
BritnyDesigner
Jun. 2006 - Jun. 2007Stockholm, SwedenI entered Britny as a classic "web designer", with work ranging from art directing smaller projects, to assisting in bigger projects, designing, and doing my own html/css.
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