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Work Background
UndertoneClient Partner
Aug. 2021United States
Stone WardSenior Media Planner/Buyer
Aug. 2020 - Aug. 2021
CJRWAccount Manager
Nov. 2019 - Aug. 2020Little Rock, Arkansas
Saatchi & Saatchi XSenior Media Account Manager
Jul. 2019 - Oct. 2019Building trust and credibility with clients through strategic media planning via paid, owned, and earned channels. Exceed KPI benchmarks across campaign tactics and uncover unknown audiences and optimization opportunities. Communicate performance to mid and senior leadership at frequent cadence.
Saatchi & Saatchi XDigital Strategist
Jul. 2015 - Jul. 2019Plan and execute digital media campaigns for programmatic display, paid social, influencer marketing, publisher partnerships, and promotional programs. Responsible for working with vendor community to create a holistic plan for clients, sell-in to client, and report on progress and optimizations in addition to end of campaign wrap-up. Also responsible for staying apprised of emerging trends and channels in the digital space educating colleagues and clients.
Team SIDigital Media Specialist
Mar. 2014 - Jul. 2015Manage digital paid media campaigns for upwards of 40 clients.
Team SIAccount Service Assistant
Feb. 2013 - Mar. 2014I work as part of a digital communications team and serve as the glue that keeps our operations team, account executives and financial team communicating and on schedule.
First Arkansas Bank and TrustCustomer Service Representative
May. 2012 - Feb. 2013
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